08/15/2026
Have You Ever Wondered About the Bird in the WCVB Logo?
It’s not a heron — it’s an EGRET!
The egret was intentionally chosen as part of the Waycross Convention & Visitors Bureau (WCVB) identity because of what it represents and its connection to our beautiful South Georgia landscape.
Egrets are graceful wading birds commonly found throughout the wetlands and waterways of our region, including the Okefenokee. For WCVB, the egret represents:
🌿 Natural Beauty — celebrating the incredible landscape and wildlife of South Georgia.
🐊 Our Okefenokee Connection — connecting Waycross with one of the most unique and recognizable natural treasures in the world.
🪽 Exploration & Travel — representing movement, discovery and an invitation to explore.
🤝 Hospitality & Welcome — reflecting the warm and welcoming spirit visitors experience in Waycross.
🌎 Conservation & Heritage — reminding us that our natural environment is an important part of the history, identity and future of our region.
Most importantly, the egret helps tell a story that stretches from Downtown Waycross to the Okefenokee and everything in between.
And speaking of Downtown Waycross… 👀
We are currently working on a new Main Street Waycross logo! The new identity will blend elements and inspiration from the WCVB, City of Waycross, and Ware County brands to create something uniquely Waycross.
This new Main Street brand will be designed to work across merchandise, promotions, marketing, events, and Main Street membership, helping us build a recognizable identity for Downtown Waycross as we continue to grow and revitalize our Main Street program.
We can’t wait for you to see it! 🎉
So, the next time you see the WCVB logo, remember — that’s not a heron. It’s our egret, and it represents South Georgia.
Discover Waycross. Explore the Okefenokee. Experience South Georgia.