08/05/2018
HTC had to use the iPhone to make anyone care about the HTC U12
HTC is still making smartphones of its own, even though it lost a substantial amount of engineers when it sold part of its mobile division to Google last year.
The struggling Taiwanese smartphone maker will unveil a new handset on May 23rd, according to a recent message the company posted on Twitter. Teasing the upcoming event for “a phone that is more than the sum of its specs,” the message features an image of smartphone parts that seem familiar.
As it turns out, HTC is using old iPhone components to drive up hype for its new phone, the HTC U12. At this point, however, it’s hardly likely that anybody gets excited about a new HTC phone that’s not Pixel branded.
The company posted the following image a few days ago, leaving it to readers to notice that the parts in the picture belong to HTC’s iPhone-making rival.
It was AnandTech readers who first noticed that HTC showed off iPhone 6 components in its ad. It’s pretty easy to verify that: just look at iFixit teardowns of the phone.
Say what now? Is HTC going to cram parts elegantly in its next phone? Will anybody care?