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When in Tokyo Experience the city anew. Tokyo's only dedicated online guide for art, design and architecture lovers.

25/10/2026

PLASTIC LOVE! World Premiere at Tokyo International Film Festival

💝 Oct 30+Nov 2

Dear friends of WHEN IN TOKYO, we have some BIG news.

It is with great pleasure to share that after 6+ years of relentless filming, editing and fundraising, WHEN IN TOKYO founder ’s latest documentary PLASTIC LOVE! will have its world premiere at the 2026 Tokyo International Film Festival . 

PLASTIC LOVE! began with a moment of curiosity about a simple contradiction: Japan is a country with an extraordinary culture of wrapping, care, and respect for materials — and at the same time, one of the world’s biggest consumers of single-use plastics.

Many of you have travelled to Japan or are enjoying life here, and you will know the beauty of its wrapping culture: delicately wrapped sweets, carefully packaged gifts, and convenience at every corner. Let’s all take a moment to remember the impact behind it, and what it means for the world we share.

…

From Japan’s most polluted beaches, to the roaring furnaces of Tokyo’s incinerators, and into the hands of traditional packaging artisans, PLASTIC LOVE! paints a portrait of a nation caught between the wisdom of its past and its culture of excess. By zooming into the microscopic world of Japan’s materials — straw, leaves, lacquer, and plastic — we ask what we choose to discard,
what we choose to cherish,
and what it will take to break the global cycle of wastefulness.

 🎬 TOKYO INTERNATIONAL FILM FESTIVAL
 October 30 — Screening + Q&A
 November 2 — Screening + Q&A

 🎟️ Tickets on sale. Link in bio.

An ode to Tokyo’s matsuri fashion.Paper fans folded.Cicadas grow louder stillwhen the train departs.Also a little summer...
30/07/2025

An ode to Tokyo’s matsuri fashion.

Paper fans folded.
Cicadas grow louder still
when the train departs.

Also a little summer haiku as a bonus.

Tokyo’s Most Beautiful Design Shops:Archive Store, Shibuya.Known for its focus on archival fashion, the store houses an ...
06/04/2025

Tokyo’s Most Beautiful Design Shops:
Archive Store, Shibuya.

Known for its focus on archival fashion, the store houses an impressive selection of garments from brands like Comme des Garçons, Raf Simons, and Maison Margiela, all meticulously displayed as if in a museum. With its minimalist aesthetic, Archive Store feels like stepping into a vault of fashion’s past, where each piece tells a story of innovation and craftsmanship. But it’s not just the fashion, the entire of the store, designed by Hiroyuki Matsunaka of Design Room 702 is equally impressive, and worth the trip down into this hidden underground gem.

For more of Tokyo’s most beautiful designs stores visit whenin.tokyo (link in bio)

Images courtesy of Archive Store

It’s happening guys. Hanami season is here 🌸🌸🌸From crowd favorites to hidden gems that you might have never heard of, th...
29/03/2025

It’s happening guys. Hanami season is here 🌸🌸🌸

From crowd favorites to hidden gems that you might have never heard of, these are Tokyo’s most stunning cherry blossom spots, tried and tested by our WHEN IN TOKYO team.

With so many places to pick from, which one is your ultimate sakura spot in Tokyo? Let us know in the comments below.

For the full TOKYO SAKURA Guide visit our link in bio.

#東京 #花見 #桜

While many of you know bills as one of THE spots to indulge in Tokyo’s famous fluffy pancakes, the gorgeous Omotesando l...
17/03/2025

While many of you know bills as one of THE spots to indulge in Tokyo’s famous fluffy pancakes, the gorgeous Omotesando location also happens to serve up delicious cocktails and food for Tokyoites who like to dine in style 🍸 Spring season also brings the sakura to bills with a delicious cherry and hibiscus daiquiri, ricotta+cherry buttermilk muffins and more 🌸

Visit our link in bio to explore more Tokyo gems like these.
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#東京

Oak Omotesando Sculpture, Hiroshi Sugimoto, 2013.A very little known piece of hidden art in the middle of Omotesando by ...
16/03/2025

Oak Omotesando Sculpture, Hiroshi Sugimoto, 2013.

A very little known piece of hidden art in the middle of Omotesando by the legendary Sugimoto.

Visit our link in bio for more Tokyo Architecture.

FREE TOKYO CITY VIEWS —
Did you know that one of the best city views in Tokyo is actually from a toilet?While you might ...
12/01/2025

FREE TOKYO CITY VIEWS —
Did you know that one of the best city views in Tokyo is actually from a toilet?

While you might be tempted to spend your hard-earned yen on popular tourist traps such as Tokyo Skytree or Tokyo Tower, we’ve collected a list of the city’s best rooftop gardens, lounges, observatories and toilets (!) which not only boast spectacular views, but which you can all visit without having to spend even a dime.

Because why pay when you can get the best view for free?

Discover more on whenin.tokyo (link in bio)

At Qusamura, plants are more than decoration — they’re art. Each one is carefully selected by owner Kohei Oda, who trave...
10/01/2025

At Qusamura, plants are more than decoration — they’re art. Each one is carefully selected by owner Kohei Oda, who travels across Japan to find plants with unique character, or as he calls them, “plants with good faces.”

Designed by Suppose Design Office, the space feels like a gallery, where every plant is thoughtfully displayed to highlight its natural beauty, including a dark basement level that looks straight out of a movie.

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