06/08/2026
THOUSANDS OF VISITORS.
FOUR ACTION-PACKED DAYS.
ONE INCREDIBLE OPPORTUNITY FOR YOUR BUSINESS.
Invitation to Exhibit at the Inaugural Paarl Adventure Festival & Outdoor Expo
24–27 September 2026 | Spice Route Destination, Paarl
This Heritage Day long weekend, history is being made!
Be part of something extraordinary!
Click this link to complete the form https://forms.gle/yJiGXQicDhRJouPy9
We are thrilled to invite you to exhibit at the inaugural Paarl Adventure Festival & Outdoor Expo, taking place from 24–27 September 2026 at the iconic Spice Route Destination in Paarl.
Hosted by Paarl Trails in collaboration with Paarl Travel & Tourism, this exciting four-day festival celebrates adventure, wellness, tourism and the great outdoors, bringing together thousands of outdoor enthusiasts, families, athletes and visitors over the Heritage Day long weekend.
The festival programme includes:
• 24 September: Paarlberg Trail Run
• 25 September: Paarlberg Hike
• 26 September: Paarlberg Half Marathon
• 27 September: MTB Events
Visitors will also enjoy horse outback rides, family-friendly outdoor activities, adventure experiences, live entertainment, delicious food and a vibrant Outdoor Expo showcasing the very best in outdoor living, travel, sport, wellness, lifestyle and local products.
This is a unique opportunity to showcase your brand, connect directly with an engaged audience, launch new products, generate sales and become part of what promises to become one of the Western Cape's premier annual outdoor festivals. Whether you're an adventure brand, retailer, artisan, food vendor, tourism business, wellness company or lifestyle exhibitor, we would love to welcome you to the Paarl Adventure Festival & Outdoor Expo.
Join us as we launch an exciting new tradition in the Cape Winelands.
Run. Hike. Ride. Explore. Experience.
We look forward to partnering with you and welcoming you to an unforgettable inaugural event.
Any queries can be directed to us [email protected] // 083 739 5840 // 0659058197
Regards
Aneen, Hybré and Karen
Paarl Travel and Tourism Team
