Wesgro

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Wesgro The official Tourism, Trade and Investment Promotion Agency for Cape Town & the Western Cape, marketing the destination globally.

To grow the economy of the Western Cape through destination marketing, investment and trade opportunities to benefit the people of the Western Cape

๐—ฆ๐˜๐—ฟ๐—ฒ๐—ป๐—ด๐˜๐—ต๐—ฒ๐—ป๐—ถ๐—ป๐—ด ๐—œ๐—ป๐—ฑ๐˜‚๐˜€๐˜๐—ฟ๐˜† ๐—–๐—ผ๐—ผ๐—ฟ๐—ฑ๐—ถ๐—ป๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐˜๐—ผ ๐—จ๐—ป๐—น๐—ผ๐—ฐ๐—ธ ๐—ง๐—ผ๐˜‚๐—ฟ๐—ถ๐˜€๐—บ ๐—š๐—ฟ๐—ผ๐˜„๐˜๐—ต ๐—ถ๐—ป ๐—–๐—ฎ๐—ฝ๐—ฒ ๐—ง๐—ผ๐˜„๐—ป ๐—ฎ๐—ป๐—ฑ ๐˜๐—ต๐—ฒ ๐—ช๐—ฒ๐˜€๐˜๐—ฒ๐—ฟ๐—ป ๐—–๐—ฎ๐—ฝ๐—ฒLast night, Western Cape P...
14/10/2026

๐—ฆ๐˜๐—ฟ๐—ฒ๐—ป๐—ด๐˜๐—ต๐—ฒ๐—ป๐—ถ๐—ป๐—ด ๐—œ๐—ป๐—ฑ๐˜‚๐˜€๐˜๐—ฟ๐˜† ๐—–๐—ผ๐—ผ๐—ฟ๐—ฑ๐—ถ๐—ป๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐˜๐—ผ ๐—จ๐—ป๐—น๐—ผ๐—ฐ๐—ธ ๐—ง๐—ผ๐˜‚๐—ฟ๐—ถ๐˜€๐—บ ๐—š๐—ฟ๐—ผ๐˜„๐˜๐—ต ๐—ถ๐—ป ๐—–๐—ฎ๐—ฝ๐—ฒ ๐—ง๐—ผ๐˜„๐—ป ๐—ฎ๐—ป๐—ฑ ๐˜๐—ต๐—ฒ ๐—ช๐—ฒ๐˜€๐˜๐—ฒ๐—ฟ๐—ป ๐—–๐—ฎ๐—ฝ๐—ฒ

Last night, Western Cape Premier Alan Winde hosted a CEO Roundtable, organised by Wesgro, bringing together tourism industry leaders to help shape the next phase of tourism growth in Cape Town and the Western Cape.

Joined by Western Cape Provincial Minister of Finance, Deidrรฉ Baartman, and the City of Cape Townโ€™s Mayoral Committee Member for Economic Growth, Alderman James Vos, the Premier engaged with representatives from industry associations, airlines, public entities, township and village tourism, and the broader tourism value chain.

The discussion centred on a shared ambition: accelerating inclusive and sustainable tourism growth that delivers greater economic opportunities, supports job creation and ensures that communities across the province benefit from a growing visitor economy.

While demand for Cape Town and the Western Cape remains strong, unlocking further growth requires a coordinated approach that combines strategic demand creation, improved access and connectivity, investment in infrastructure and mobility, and the development of tourism experiences that strengthen destination readiness.

Through the Unlocking Tourism Growth project, Wesgro and its partners are developing a practical, industry-informed roadmap to identify the priority interventions, partnerships and collective actions needed to realise the destinationโ€™s full tourism potential.

A sincere thank you to all who joined the conversation. Your valuable insights will help shape this roadmap and strengthen the industry coordination needed to unlock the next phase of sustainable and inclusive tourism growth.



Premier Alan Winde Wrenelle Stander James Vos Mayoral Committee Member for Economic Growth and Tourism

๐—ฅ๐—ฒ๐—พ๐˜‚๐—ฒ๐˜€๐˜ ๐—ณ๐—ผ๐—ฟ ๐—ฃ๐—ฟ๐—ผ๐—ฝ๐—ผ๐˜€๐—ฎ๐—น๐˜€: ๐—ฃ๐—ฟ๐—ผ๐˜ƒ๐—ถ๐˜€๐—ถ๐—ผ๐—ป ๐—ผ๐—ณ ๐— ๐—ฒ๐—ฒ๐˜๐—ถ๐—ป๐—ด๐˜€, ๐—œ๐—ป๐—ฐ๐—ฒ๐—ป๐˜๐—ถ๐˜ƒ๐—ฒ๐˜€, ๐—–๐—ผ๐—ป๐—ณ๐—ฒ๐—ฟ๐—ฒ๐—ป๐—ฐ๐—ฒ๐˜€ ๐—ฎ๐—ป๐—ฑ ๐—˜๐˜…๐—ต๐—ถ๐—ฏ๐—ถ๐˜๐—ถ๐—ผ๐—ป (๐— ๐—œ๐—–๐—˜) ๐˜€๐—ฒ๐—ฟ๐˜ƒ๐—ถ๐—ฐ๐—ฒ๐˜€Wesgro invites suita...
09/10/2026

๐—ฅ๐—ฒ๐—พ๐˜‚๐—ฒ๐˜€๐˜ ๐—ณ๐—ผ๐—ฟ ๐—ฃ๐—ฟ๐—ผ๐—ฝ๐—ผ๐˜€๐—ฎ๐—น๐˜€: ๐—ฃ๐—ฟ๐—ผ๐˜ƒ๐—ถ๐˜€๐—ถ๐—ผ๐—ป ๐—ผ๐—ณ ๐— ๐—ฒ๐—ฒ๐˜๐—ถ๐—ป๐—ด๐˜€, ๐—œ๐—ป๐—ฐ๐—ฒ๐—ป๐˜๐—ถ๐˜ƒ๐—ฒ๐˜€, ๐—–๐—ผ๐—ป๐—ณ๐—ฒ๐—ฟ๐—ฒ๐—ป๐—ฐ๐—ฒ๐˜€ ๐—ฎ๐—ป๐—ฑ ๐—˜๐˜…๐—ต๐—ถ๐—ฏ๐—ถ๐˜๐—ถ๐—ผ๐—ป (๐— ๐—œ๐—–๐—˜) ๐˜€๐—ฒ๐—ฟ๐˜ƒ๐—ถ๐—ฐ๐—ฒ๐˜€

Wesgro invites suitably qualified and experienced service providers to submit proposals for the provision of Meetings, Incentives, Conferences and Exhibitions (MICE) services over a three-year contract period.

๐—ง๐—ต๐—ฒ ๐—ฟ๐—ฒ๐—พ๐˜‚๐—ถ๐—ฟ๐—ฒ๐—ฑ ๐˜€๐—ฒ๐—ฟ๐˜ƒ๐—ถ๐—ฐ๐—ฒ๐˜€ ๐—ถ๐—ป๐—ฐ๐—น๐˜‚๐—ฑ๐—ฒ:
โœ… Event, conference and exhibition management
โœ… Professional conference organising, including registration and delegate management
โœ… Accommodation, group travel and ground handling
โœ… Audiovisual, photography and videography services
โœ… Dรฉcor, catering and entertainment management
โœ… Speaker and facilitator management
โœ… Translation services
โœ… Marketing collateral, branding and gifting
โœ… Digital event and matchmaking technology solutions

Key details:
๐Ÿ“Œ Bid number: SCM005-2026
๐Ÿ“Œ Contract period: 3 years
๐Ÿ“… Closing date: 16 October 2026 | 11h00
๐Ÿ“ Submission venue: Tender box, Ground Floor, Media24 Building, 40 Heerengracht Street, City Centre, Cape Town

๐Ÿ“ง Enquiries: [email protected] (quote the relevant bid number)

Proposals must be submitted physically in accordance with the requirements set out in the RFP. Late submissions will not be accepted.

Full tender details:https://www.wesgro.co.za/uploads/files/SCM005-2026-Provision-of-Meetings-Incentives-Conferences-and-Exhibition-MICE-services-for-three-3-years.pdf

๐—™๐—ฟ๐—ผ๐—บ ๐—ฆ๐—ต๐—ฒ๐—น๐—ณ ๐˜๐—ผ ๐—•๐—ผ๐—ฎ๐—ฟ๐—ฑ๐—ฟ๐—ผ๐—ผ๐—บ: ๐—ง๐˜‚๐—ฟ๐—ป๐—ถ๐—ป๐—ด ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜ ๐—”๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€ ๐—ถ๐—ป๐˜๐—ผ ๐—ข๐—ฝ๐—ฝ๐—ผ๐—ฟ๐˜๐˜‚๐—ป๐—ถ๐˜๐˜† ๐—ถ๐—ป ๐—œ๐—ป๐—ฑ๐—ถ๐—ฎWesgroโ€™s trade mission to India continued in Mum...
08/10/2026

๐—™๐—ฟ๐—ผ๐—บ ๐—ฆ๐—ต๐—ฒ๐—น๐—ณ ๐˜๐—ผ ๐—•๐—ผ๐—ฎ๐—ฟ๐—ฑ๐—ฟ๐—ผ๐—ผ๐—บ: ๐—ง๐˜‚๐—ฟ๐—ป๐—ถ๐—ป๐—ด ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜ ๐—”๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€ ๐—ถ๐—ป๐˜๐—ผ ๐—ข๐—ฝ๐—ฝ๐—ผ๐—ฟ๐˜๐˜‚๐—ป๐—ถ๐˜๐˜† ๐—ถ๐—ป ๐—œ๐—ป๐—ฑ๐—ถ๐—ฎ

Wesgroโ€™s trade mission to India continued in Mumbai with the SA-India Tourism, Trade & Investment Showcase, bringing together business leaders, investors, exporters, travel trade, and strategic partners to turn market access into tangible opportunities for tourism, trade, and investment.

Following a successful weekend of Made in the Cape in-store activations with Reliance Retail in Bengaluru, the focus in Mumbai shifted from the shelf to the boardroom, creating a platform for engagement, partnership development and business growth between the Western Cape and India.

The Showcase featured:

โœ… Discussions on tourism, trade and investment opportunities between South Africa and India
โœ… A dedicated B2B programme connecting Western Cape companies with Indian buyers, distributors and strategic partners
โœ… Travel trade engagements showcasing Cape Town and the Western Cape as a premier destination for Indian leisure and business travellers
โœ… A presentation by the Citrus Growersโ€™ Association of Southern Africa, highlighting opportunities to grow agricultural exports and strengthen supply chain partnerships between our markets
โœ… Remarks by Mr G. E. Labane, Consul General of South Africa in Mumbai, reaffirming the importance of deeper economic cooperation and stronger commercial ties between South Africa and India
โœ… South African cricket legend Jonty Rhodes as Programme Director, guiding conversations and helping forge meaningful connections throughout the event

The opportunity is significant. Cumulative Indian investment into South Africa has reached approximately R40 billion since 2015. Indian travellers undertook an estimated 29 million outbound trips in 2025, with international leisure travel expected to continue grow strongly over the coming decade.

With visitors from India staying an average of 17.2 nights in South Africa, the Western Cape is well positioned to capture a greater share of this high-value market.

By leveraging strategic relationships and system-scale partners such as Reliance Retail, Wesgro is working to unlock new pathways to market while using Made in the Cape products to tell the story of place, showcase the provinceโ€™s diverse export offering, and inspire future travel to Cape Town and the Western Cape.

A special thank you to Reliance Retail, Mr G. E. Labane and the South African Consulate General in Mumbai, Jonty Rhodes, the Citrus Growersโ€™ Association of Southern Africa, our exporters, tourism partners and all stakeholders who contributed to the success of this mission.



Wrenelle Stander Ivan Meyer James Vos Mayoral Committee Member for Economic Growth and Tourism

06/10/2026

๐—ฅ๐—ผ๐—ผ๐—ถ๐—ฏ๐—ผ๐˜€ ๐—ง๐—ฒ๐—ฎ ๐˜„๐—ถ๐˜๐—ต ๐—๐—ผ๐—ป๐˜๐˜†: ๐—ฅ๐—ฒ๐—น๐—ถ๐—ฎ๐—ป๐—ฐ๐—ฒ ๐—ฅ๐—ฒ๐˜๐—ฎ๐—ถ๐—น ๐—ฃ๐—ฎ๐—ฟ๐˜๐—ป๐—ฒ๐—ฟ๐˜€๐—ต๐—ถ๐—ฝ ๐—ข๐—ฝ๐—ฒ๐—ป๐˜€ ๐—ก๐—ฒ๐˜„ ๐——๐—ผ๐—ผ๐—ฟ๐˜€ ๐—ณ๐—ผ๐—ฟ ๐— ๐—ฎ๐—ฑ๐—ฒ ๐—ถ๐—ป ๐˜๐—ต๐—ฒ ๐—–๐—ฎ๐—ฝ๐—ฒ ๐—•๐—ฟ๐—ฎ๐—ป๐—ฑ๐˜€ ๐—ถ๐—ป ๐—•๐—ฒ๐—ป๐—ด๐—ฎ๐—น๐˜‚๐—ฟ๐˜‚

What began with Reliance Retailโ€™s participation in Wesgroโ€™s Made in the Cape Buyersโ€™ Programme is evolving into a powerful platform for market access in India.

Through this growing system-scale partnership, Made in the Cape brands, including Carmiรฉn Tea, Amka Clere, Nandoโ€™s, Ina Paarmanโ€™s and premium citrus products, were showcased to consumers in Bengaluru, creating new opportunities to reach buyers in one of the worldโ€™s largest and fastest-growing consumer markets.

Joined by South African cricket legend Jonty Rhodes, the activation connected Indian consumers with the quality, innovation and authenticity behind Made in the Cape products through tastings, demonstrations and direct engagement.

The campaign has delivered tangible commercial outcomes, resulting in 35 new product listings in Bengaluru, building on the 47 product listings secured through Wesgroโ€™s Mumbai campaign last year. These listings provide Western Cape businesses with expanded access to Indian consumers through one of the countryโ€™s largest retail networks.

Importantly, this was about more than products. In line with Wesgroโ€™s cross-selling approach, the activation also showcased the Western Capeโ€™s tourism value proposition, linking the provinceโ€™s food, flavours and brands to the destinations, experiences and people that make Cape Town and the Western Cape a world-class place to visit, invest and do business.

The collaboration with Reliance Retail demonstrates the value of system-scale partnerships in unlocking access to new markets, new buyers and new growth opportunities for Western Cape businesses, while strengthening trade, investment and tourism links between South Africa and India.

The mission now continues in Mumbai with the SA-India Trade, Investment & Tourism Showcase, advancing deeper economic collaboration and expanding opportunities for the Western Cape in one of the worldโ€™s most significant growth markets.

Wrenelle Stander Ivan Meyer James Vos Mayoral Committee Member for Economic Growth and Tourism Carmiรฉn Tea Nando's

๐— ๐—ฒ๐—ฒ๐˜ ๐—–๐—ฎ๐—ฝ๐—ฒ ๐—ง๐—ผ๐˜„๐—ป & ๐˜๐—ต๐—ฒ ๐—ช๐—ฒ๐˜€๐˜๐—ฒ๐—ฟ๐—ป ๐—–๐—ฎ๐—ฝ๐—ฒ ๐—ฎ๐˜ ๐—œ๐— ๐—˜๐—ซ ๐—Ÿ๐—ฎ๐˜€ ๐—ฉ๐—ฒ๐—ด๐—ฎ๐˜€ ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐ŸฒThe Cape Town & Western Cape Convention Bureau, a division of We...
06/10/2026

๐— ๐—ฒ๐—ฒ๐˜ ๐—–๐—ฎ๐—ฝ๐—ฒ ๐—ง๐—ผ๐˜„๐—ป & ๐˜๐—ต๐—ฒ ๐—ช๐—ฒ๐˜€๐˜๐—ฒ๐—ฟ๐—ป ๐—–๐—ฎ๐—ฝ๐—ฒ ๐—ฎ๐˜ ๐—œ๐— ๐—˜๐—ซ ๐—Ÿ๐—ฎ๐˜€ ๐—ฉ๐—ฒ๐—ด๐—ฎ๐˜€ ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฒ

The Cape Town & Western Cape Convention Bureau, a division of Wesgro, will be at IMEX Las Vegas from 13โ€“15 October 2026.

Representing the Convention Bureau, Marlene Govender will connect with meeting planners, event professionals and industry partners, showcasing Cape Town and the Western Cape as a leading destination for meetings, incentives, conferences and exhibitions.

The Convention Bureau works with international and local event planners to position the region as a business events destination and support the delivery of successful events in Cape Town and the Western Cape.

๐Ÿ“ Mandalay Bay, Las Vegas, Nevada
๐Ÿ“Œ Stand E1 107
๐Ÿ“… 13โ€“15 October 2026

Planning your next business event? Visit us at Stand E1 107 to discover what Cape Town and the Western Cape have to offer.

Cape Town and the Western Cape. Where great minds meet.



Wrenelle Stander

๐—ฅ๐—ฒ๐—พ๐˜‚๐—ฒ๐˜€๐˜ ๐—ณ๐—ผ๐—ฟ ๐—ฃ๐—ฟ๐—ผ๐—ฝ๐—ผ๐˜€๐—ฎ๐—น๐˜€: ๐—š๐—น๐—ผ๐—ฏ๐—ฎ๐—น ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜ ๐—ฅ๐—ฒ๐˜€๐—ฒ๐—ฎ๐—ฟ๐—ฐ๐—ต ๐——๐—ฎ๐˜๐—ฎ๐—ฏ๐—ฎ๐˜€๐—ฒ  Wesgro is seeking suitably qualified and experienced service pro...
02/10/2026

๐—ฅ๐—ฒ๐—พ๐˜‚๐—ฒ๐˜€๐˜ ๐—ณ๐—ผ๐—ฟ ๐—ฃ๐—ฟ๐—ผ๐—ฝ๐—ผ๐˜€๐—ฎ๐—น๐˜€: ๐—š๐—น๐—ผ๐—ฏ๐—ฎ๐—น ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜ ๐—ฅ๐—ฒ๐˜€๐—ฒ๐—ฎ๐—ฟ๐—ฐ๐—ต ๐——๐—ฎ๐˜๐—ฎ๐—ฏ๐—ฎ๐˜€๐—ฒ

Wesgro is seeking suitably qualified and experienced service providers to supply a comprehensive global market research database to support our trade, investment and economic analysis work over a three-year contract period.

The platform should provide access to:

โœ… Global country, sector and industry intelligence
โœ… Consumer trends, behaviours and market insights
โœ… In-depth country and market research across international markets
โœ… Reliable data to support trade, investment and economic analysis

Key Details:

๐Ÿ“Œ Bid Number: SCM004-2026

๐Ÿ“Œ Contract Period: 3 years
๐Ÿ“… Closing Date: 16 October 2026 | 11h00
๐Ÿ“ Submission Venue: Tender box, Ground Floor, Media24 Building, 40 Heerengracht Street, City Centre, Cape Town

๐Ÿ“ง Enquiries: [email protected] (quote the relevant bid number)

Proposals must be submitted physically in accordance with the requirements set out in the RFP. Late submissions will not be accepted.

Full tender details: https://tinyurl.com/37zfv2up

๐—ง๐—ต๐—ฒ ๐—ช๐—ฒ๐˜€๐˜๐—ฒ๐—ฟ๐—ป ๐—–๐—ฎ๐—ฝ๐—ฒ ๐—ถ๐˜€ ๐—ฃ๐—ผ๐˜„๐—ฒ๐—ฟ๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ฒ ๐—™๐˜‚๐˜๐˜‚๐—ฟ๐—ฒ ๐—ผ๐—ณ ๐—ฉ๐—ฎ๐—ฐ๐—ฐ๐—ถ๐—ป๐—ฒ ๐— ๐—ฎ๐—ป๐˜‚๐—ณ๐—ฎ๐—ฐ๐˜๐˜‚๐—ฟ๐—ถ๐—ป๐—ดThis week, Wesgro joined delegates from the Western Cape...
01/10/2026

๐—ง๐—ต๐—ฒ ๐—ช๐—ฒ๐˜€๐˜๐—ฒ๐—ฟ๐—ป ๐—–๐—ฎ๐—ฝ๐—ฒ ๐—ถ๐˜€ ๐—ฃ๐—ผ๐˜„๐—ฒ๐—ฟ๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ฒ ๐—™๐˜‚๐˜๐˜‚๐—ฟ๐—ฒ ๐—ผ๐—ณ ๐—ฉ๐—ฎ๐—ฐ๐—ฐ๐—ถ๐—ป๐—ฒ ๐— ๐—ฎ๐—ป๐˜‚๐—ณ๐—ฎ๐—ฐ๐˜๐˜‚๐—ฟ๐—ถ๐—ป๐—ด

This week, Wesgro joined delegates from the Western Cape Government and the City of Cape Town for a site visit to Biovacโ€™s new vaccine manufacturing facility, currently under construction in Cape Town.

The investment strengthens the Western Capeโ€™s Life Sciences & Health sector, building advanced manufacturing capability and reinforcing the provinceโ€™s position as a hub for biotechnology and innovation.

Since 2021, Biovac has secured and mobilised more than R4.5 billion in investment and funding commitments to expand its vaccine development and manufacturing capabilities in the province. The latest milestone is a US$180 million development finance commitment supporting the construction of the new facility, with work having commenced in January 2026.

Beyond the investment value, the impact is significant:

โœ… The facility will provide end-to-end vaccine development and manufacturing capabilities, strengthening South Africaโ€™s ability to produce vaccines locally and reducing reliance on imported supply.

โœ… Biovac expects the new facility to increase its manufacturing capacity approximately threefold, creating a stronger platform for future growth and innovation.

โœ… The companyโ€™s workforce is projected to grow to 741 employees by 2030, more than double its current complement, supporting the development of specialised skills and high-value employment within the sector.

โœ… The investment reinforces Cape Town and the Western Capeโ€™s growing position as a hub for biotechnology, health innovation and advanced manufacturing, with the potential for impact well beyond South Africaโ€™s borders.

Wesgro is proud to support investments that advance Cape Town and the Western Capeโ€™s Life Sciences & Health sector and contribute to a more resilient, innovative and globally competitive regional economy.



Premier Alan Winde James Vos Mayoral Committee Member for Economic Growth and Tourism Wrenelle Stander City of Cape Town Western Cape Government

๐—–๐˜‚๐—น๐˜๐˜‚๐—ฟ๐—ฒ, ๐—›๐—ฒ๐—ฟ๐—ถ๐˜๐—ฎ๐—ด๐—ฒ ๐—ฎ๐—ป๐—ฑ ๐——๐—ถ๐˜€๐—ฐ๐—ผ๐˜ƒ๐—ฒ๐—ฟ๐˜†: ๐—จ๐—ป๐—น๐—ผ๐—ฐ๐—ธ๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ฒ ๐—ช๐—ฒ๐˜€๐˜๐—ฒ๐—ฟ๐—ป ๐—–๐—ฎ๐—ฝ๐—ฒโ€™๐˜€ ๐—ง๐—ผ๐˜‚๐—ฟ๐—ถ๐˜€๐—บ ๐—ฃ๐—ผ๐˜๐—ฒ๐—ป๐˜๐—ถ๐—ฎ๐—นWesgro has launched a new Interactive Cul...
30/09/2026

๐—–๐˜‚๐—น๐˜๐˜‚๐—ฟ๐—ฒ, ๐—›๐—ฒ๐—ฟ๐—ถ๐˜๐—ฎ๐—ด๐—ฒ ๐—ฎ๐—ป๐—ฑ ๐——๐—ถ๐˜€๐—ฐ๐—ผ๐˜ƒ๐—ฒ๐—ฟ๐˜†: ๐—จ๐—ป๐—น๐—ผ๐—ฐ๐—ธ๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ฒ ๐—ช๐—ฒ๐˜€๐˜๐—ฒ๐—ฟ๐—ป ๐—–๐—ฎ๐—ฝ๐—ฒโ€™๐˜€ ๐—ง๐—ผ๐˜‚๐—ฟ๐—ถ๐˜€๐—บ ๐—ฃ๐—ผ๐˜๐—ฒ๐—ป๐˜๐—ถ๐—ฎ๐—น

Wesgro has launched a new Interactive Culture & Heritage Guide, bringing together the stories, traditions, destinations and experiences that shape the Western Capeโ€™s rich cultural landscape.

Designed to inspire exploration across the province, the guide connects visitors with authentic cultural, heritage and creative experiences, encouraging travellers to discover more of the people and places that make the Western Cape unique.

Tourism unlocks opportunity, connection and discovery. It supports local businesses, celebrates heritage, strengthens communities and creates pathways to shared prosperity. Central to the ambition of unlocking sustainable and inclusive tourism growth is creating opportunities for visitors to explore beyond the familiar, connecting them with the diverse cultures, communities and experiences found across the Western Cape.

From historic towns and heritage sites to local food, art, architecture and living heritage, the guide encourages visitors to experience the province in new ways through:

๐Ÿ—บ๏ธ Interactive maps
๐Ÿ“ Destination highlights
๐Ÿงญ Curated itineraries
๐ŸŽจ Cultural and creative experiences
๐Ÿ“ฑ Downloadable digital assets

The guide spans the provinceโ€™s six tourism regions, connecting travellers with local stories, businesses and experiences across the Cape Winelands, Cape West Coast (Weskus), Cape Overberg, Garden Route & Klein Karoo, Cape Karoo and Cape Town.

By helping visitors discover hidden gems and explore more of the province, the guide supports stronger regional dispersal, greater local economic participation and the development of tourism experiences that reflect the diversity of the Western Cape.

The initiative also aligns with the vision of the Unlocking Tourism Growth Project, which highlights the importance of broadening the provinceโ€™s tourism offering, strengthening connections between destinations and communities, and ensuring that the benefits of tourism are shared more widely through sustainable and inclusive growth.

Explore the guide. Unlock new stories. Experience the Western Cape.

๐Ÿ”— Culture and Heritage Guide link: https://indd.adobe.com/view/bc56280c-01a8-4e73-ab3a-47ca48db13ee

Wrenelle Stander Tourism Business Council of South Africa Fedhasa Cape Winelands DM Garden Route District Municipality

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