14/10/2026
๐ฆ๐๐ฟ๐ฒ๐ป๐ด๐๐ต๐ฒ๐ป๐ถ๐ป๐ด ๐๐ป๐ฑ๐๐๐๐ฟ๐ ๐๐ผ๐ผ๐ฟ๐ฑ๐ถ๐ป๐ฎ๐๐ถ๐ผ๐ป ๐๐ผ ๐จ๐ป๐น๐ผ๐ฐ๐ธ ๐ง๐ผ๐๐ฟ๐ถ๐๐บ ๐๐ฟ๐ผ๐๐๐ต ๐ถ๐ป ๐๐ฎ๐ฝ๐ฒ ๐ง๐ผ๐๐ป ๐ฎ๐ป๐ฑ ๐๐ต๐ฒ ๐ช๐ฒ๐๐๐ฒ๐ฟ๐ป ๐๐ฎ๐ฝ๐ฒ
Last night, Western Cape Premier Alan Winde hosted a CEO Roundtable, organised by Wesgro, bringing together tourism industry leaders to help shape the next phase of tourism growth in Cape Town and the Western Cape.
Joined by Western Cape Provincial Minister of Finance, Deidrรฉ Baartman, and the City of Cape Townโs Mayoral Committee Member for Economic Growth, Alderman James Vos, the Premier engaged with representatives from industry associations, airlines, public entities, township and village tourism, and the broader tourism value chain.
The discussion centred on a shared ambition: accelerating inclusive and sustainable tourism growth that delivers greater economic opportunities, supports job creation and ensures that communities across the province benefit from a growing visitor economy.
While demand for Cape Town and the Western Cape remains strong, unlocking further growth requires a coordinated approach that combines strategic demand creation, improved access and connectivity, investment in infrastructure and mobility, and the development of tourism experiences that strengthen destination readiness.
Through the Unlocking Tourism Growth project, Wesgro and its partners are developing a practical, industry-informed roadmap to identify the priority interventions, partnerships and collective actions needed to realise the destinationโs full tourism potential.
A sincere thank you to all who joined the conversation. Your valuable insights will help shape this roadmap and strengthen the industry coordination needed to unlock the next phase of sustainable and inclusive tourism growth.
Premier Alan Winde Wrenelle Stander James Vos Mayoral Committee Member for Economic Growth and Tourism