We Are Africa

14/09/2026

🔥 Exhibitor applications for We Are Africa 2027 are officially OPEN!

Africa’s most influential gathering for high-end travel is calling 🌍

This is where the continent’s most exceptional travel brands come together to meet the world’s leading travel buyers. Where powerful connections are forged, extraordinary business begins, and the ideas shaping the future of African travel come to life 🧡

Ready to take your place among the tribe?

Get in touch with our team at [email protected] to find out how you can join us at We Are Africa 2027 📩

10/09/2026

The countdown to We Are Africa, North America 2026 has begun ✨🏞️

This October, some of Africa’s leading high-end travel visionaries and North American buyers will come together in the spectacular surroundings of Sundance Mountain Resort for a week of powerful conversations, fresh opportunities and unforgettable shared adventures 🔥

From meaningful connections to moments of adventure, this is where business is built differently 💙

🌍 See you there !

27/08/2026

🔥 Priority Invitations for International Buyers attending We Are Africa 2027 have launched! (make sure to check your inbox 📨)

The continent’s most influential gathering is where relationships are forged, fresh opportunities emerge, and the future of high-end African travel is shaped from 4 to 7 May 2027 🌍✨🦒

Join a powerful community of trailblazers, storytellers and decision-makers who are redefining luxury travel across Africa.

🔥 Will you take your place among the tribe?

Applications open on 1 September so register your interest here to be added to the mailing list: https://thisis.weareafricatravel.com/l/637931/2026-02-27/7lcbsm
(Local buyer's invitations to launch in October.)

18/08/2026

The is almost complete 💙 Will you be joining us?

This October, We Are Africa North America brings our community together at Sundance Mountain Resort , Utah, for an intimate week of early-morning adventures, unforgettable experiences and one-to-one appointments designed to spark authentic relationships and shape the future of African travel 🌍

We’re now 95% sold out, with less than a handful of exhibitor places remaining 🔥 If North America is a market you want to grow, this is the week to secure your place.

Get in touch with our team to join us at Sundance www.weareafricatravel.com/north-america/

06/08/2026

What an incredibly special day as we celebrated the official opening of the Uthando South Africa Pitch for Peace at Vanguard Primary School this past weekend ✨ ⚽️

The day was made even more memorable with an inspiring live performance by Vicky Sampson, Shaundeon and many more, whose music perfectly captured the spirit of hope and unity that defined the occasion 🌍

This meaningful project was made possible through the generosity and unwavering support of the We Are Africa tribe. Your belief in community-led change has helped create a lasting legacy for generations to come, and we are deeply grateful.

It was a privilege to be part of such an impactful project and to witness the power of collaboration in creating opportunities through sport. It was an honour to also have Minister of Tourism Patricia de Lille in attendance to celebrate this significant milestone alongside the Heideveld community, our partners and supporters. Thank you to everyone who joined us, performed, celebrated and helped make this day so memorable 🧡

Here's to many years of connection, growth and joy on this incredible Pitch for Peace ☮️

30/07/2026

This year, We Are Africa, North America exhibitors will enjoy exclusive access to our new Market Insights Masterclass: Decoding the US Market on Tuesday 6th October – created specifically for African travel brands looking to expand their presence in North America 🇺🇸

Gain valuable perspectives through engaging conversations with some of the region's most influential industry leaders, including Fora Travel. Expect dynamic discussions where FORA will help exhibitors position themselves more effectively in the North American market. More programme details and speaker announcements are coming soon. Watch this space...

And that's just the beginning. From inspiring morning adventures and thoughtfully curated experiences to meaningful one-to-one appointments, every element of the week is designed to spark authentic connections, deepen market understanding and create lasting opportunities for growth 📈🔥

Only a handful of spots remaining 💙 Get in touch to be part of this amazing exhibitor list - www.weareafricatravel.com/north-america/

27/07/2026

Where North America’s top high-end travel designers gather to deepen their Africa expertise 🌍

This is a rare opportunity to gain direct access to the trailblazers shaping the future of travel across the continent 🔥

Join We Are Africa, North America from 5 to 9 October 2026 💙 Explore Africa with us www.weareafricatravel.com/pdf/WAANA2026_Brochure_Buyers.pdf

22/07/2026

Join Uthando and We Are Africa as we celebrate the official opening of the Pitch for Peace at Vanguard Primary School, 1 August 2026 ⚽️ 🧡

We are honoured to welcome Tourism Minister Patricia de Lille, who will join us in recognising the remarkable partnership between Uthando South Africa, the Heideveld community and the powerful influence of sport as a tool for change.

Experience an inspiring morning of live music with Vicky Sampson, youth performances, community celebration and exhibition soccer matches as we officially open a space designed to foster hope, connection and opportunity for generations to come.

📍 Vanguard Primary School, Heideveld
📅 Saturday, 1 August 2026
Get in touch with our team if you would to join us ✨

Come and celebrate the power of collaboration and help us mark the beginning of an exciting new chapter for the community made possible thanks to the generous donations of the We Are Africa 2026 tribe 🔥

21/07/2026

Still thinking about We Are Africa 2026? So are we ✨🌍

From chance encounters that became lasting partnerships to unforgettable moments shared with Africa's most inspiring high-end travel trailblazers, this year's show was one for the books. If you were there, you know 😉

If you weren't... you definitely missed something special 🧡
Here's your reminder of the magic ✨ https://vimeo.com/1201459260

Keep an eye on your inbox if you are ready to exhibit your property at We Are Africa 2027 🔥 Exhibitor Applications Opening Next Week

This is "WAA 2026 - HIGHLIGHTS - WILD WITH PURPOSE" by We Are Africa on Vimeo, the home for high quality videos and the people who love them.

25/06/2026

Calling all North American agents… Want to deepen your knowledge of Africa? 🌍💙🔥

This is your invitation to connect with the continent’s leading high-end travel brands at We Are Africa, North America, 5–9 October 2026.

Discover extraordinary travel experiences, grow your trusted network on the ground, and strengthen partnerships with Africa’s top high-end brands… All within an intimate setting designed for meaningful connection in a way larger events simply can’t replicate 💙

Whether you’re looking to expand your Africa portfolio or elevate the journeys you create for your clients, this is the springboard to grow your business across the continent 🔥

⚡View the Guest List here: www.weareafricatravel.com/north-america-buyers/