04/06/2026
Our founder Joshua Lawes didn’t start in the safari industry.
His early years were spent working in conservation environments in South Africa’s Greater Kruger region, where wildlife protection and anti-poaching work shaped his understanding of the field from the ground up.
Later, he moved into Zambia, where his work expanded into logistics and coordination across remote conservation areas. Giving him a broader view of how conservation systems actually function beyond field operations.
Over time he started to notice a consistent gap.
Most people will never experience what conservation actually looks like on the ground.
And that gap matters, because how people understand wildlife directly influences how it is valued and protected.
That realization became the foundation for One Niner Expeditions.
Today, we design small-group and private safari experiences across Southern Africa that go beyond wildlife viewing. They focus on context, understanding, and connection to the landscapes and conservation systems behind them.
Joshua's goal has never changed, only the way it is delivered.
