Main Market Activation is a network of trained, product knowledge experts, that is the vital ingredient for through the line engagements. Not only is the network contemporary, but it has established community networks in Totalโs strategic regions such as Natal and Johannesburg. The Main Market Activation Unit is what an android phone is to the smart shopper. Consumer Experience Agents are seasona
lly selected, groomed and trained, to not only make the brand visible, but to increase product knowledge, while in the same instance identify real-time trends in consumer behaviour.
