SAIL

SAIL Sports-and-Events-Marketing, Hospitality solutions and Corporate & Lifestyle Event Project Management

Sport and entertainment are powerful marketing and sales tools that harness the passion of millions of fans around the world and in South Africa. SAIL is one of the leading sport and entertainment rights commercialisation companies in South Africa. SAIL have long standing working relationships with a vast number of major sport and corporate brands, rights holders, broadcasters, cities as well as g

overnment institutions, thus making us major role players in the industry. Our comprehensive set of service offerings are positioned to assist Corporates, Sport Federations, Professional Sport Teams and Athletes, Stadium Owners, Event Promoters, Supporters, and many others. Our aim is to assist clients in the implementation of strategy development, brand exposure, and consumer engagement, by selling and managing sponsorships, static and digital advertising, hospitality and licenced merchandising. The events division create unique experiences from conceptualisation through to delivery and focus on enhancing your objectives

📢 OFFICIAL: Johan Ackermann is the new Head Coach of the Vodacom Bulls! 🐂💙From Carlton League legend to Test Springbok t...
16/07/2025

📢 OFFICIAL: Johan Ackermann is the new Head Coach of the Vodacom Bulls! 🐂💙

From Carlton League legend to Test Springbok to Super Rugby finalist coach — Ackermann returns to Loftus Versveld Stadium to lead the herd into a bold new era. A man who bleeds blue and builds champions on and off the field.

Welcome home, Coach 🔥

16/07/2025

📣 Introducing the ISUZU Bulls Daisies! 🌼🚙

We’re thrilled to unveil the official rebrand of BBCo’s powerhouse women’s side — now proudly known as the ISUZU Bulls Daisies.

With ISUZU joining as title sponsor, they are set to elevate women’s rugby with on-field resilience, off-field empowerment, and overall community impact.

Welcome to a bold new era!

Banyana Banyana Qualify for knockout stages of the 2025 Women’s Africa Cup of Nations (WAFCON), marking yet another impo...
16/07/2025

Banyana Banyana Qualify for knockout stages of the 2025 Women’s Africa Cup of Nations (WAFCON), marking yet another important step in their title defence campaign.

✅ Qualification Achieved
Banyana Banyana secured their place in the knockout rounds after delivering solid performances in the group stage. Their qualification is a testament to their consistency, tactical discipline, and experience on the continental stage. Banyana Banyana secured top spot in Group C at the Women's Africa Cup of Nations after thrashing Mali 4-0 on Monday night.
As a result of finishing top of the group, Banyana will face Senegal in the quarter-finals on Saturday evening.

, , WAFCON2025.

Get your brand in front of millions!SAIL is proud to offer LED digital perimeter advertising for the 2025/2026 PSL seaso...
15/07/2025

Get your brand in front of millions!

SAIL is proud to offer LED digital perimeter advertising for the 2025/2026 PSL season – a platform that delivers unmatched reach and ROI.

Why it matters:
• Broadcast to 18.6 million unique viewers across 114 live matches
• Exposure with the country’s top clubs – Kaizer Chiefs, Orlando Pirates, and Mamelodi Sundowns
• Average 1:6 ROI (Nielsen verified)
• Customisable packages from 15 to 45 matches

This is your chance to connect with high-volume, passionate audiences across both SuperSport and SABC.

DM us or contact [email protected] to secure your spot on the LED boards!

The Final Showdown of the Incoming Series – Mbombela, It’s Game Time! 🏆🦌SA Rugby looks forward to welcoming you to the f...
14/07/2025

The Final Showdown of the Incoming Series – Mbombela, It’s Game Time! 🏆🦌

SA Rugby looks forward to welcoming you to the final fixture of the 2025 Incoming Series, as the world champion Springboks go head-to-head with Georgia at Mbombela Stadium. Kick-off is confirmed for 17:10, and you’re invited to witness this epic battle in VIP style with SAIL Hospitality. 🏉🔥

This is your last chance to experience the thrill of the Incoming Series — feel the thunder of Bok rugby live, loud, and in luxury.

📍 VIP Hospitality Packages Available Now
📧 [email protected]
🗓️ 19 July | 🆚 Georgia | Mbombela Stadium, Nelspruit

This is Bok Rugby. This is home. This is where legends rise. 👑

A recap of another powerful Bok performance at Loftus Versfeld Stadium, with a dominant 42–24 win over Italy in the seco...
11/07/2025

A recap of another powerful Bok performance at Loftus Versfeld Stadium, with a dominant 42–24 win over Italy in the second Test of the Castle Lager Series! 🔥💚💛

The action-packed day kicked off with a thrilling curtain-raiser between the Springbok Women and Canada, showcasing world-class women’s rugby and setting the tone for a memorable afternoon in Pretoria. 🏉🇿🇦

Next stop: Gqeberha — gear up as the third Test of the series taking place tomorrow at Nelson Mandela Bay Stadium!

Proteas Cricket: Records are achieved for breaking! Wian Mulder has rewritten various records, but not going for the “le...
11/07/2025

Proteas Cricket: Records are achieved for breaking!

Wian Mulder has rewritten various records, but not going for the “legends record” makes him stand out on a new level.

At SAIL, we respect the legends of sport, and we also support new legends in the making. When your brand is looking at sponsoring the heroes of the games, SAIL can assist in creating a legendary alignment!

When aligning your brand to break new barriers, SAIL is the Sports and Entertainment company to talk to!

# SAIL # Sponsorship

Wimbledon Trivia: The Only Tournament Without a Sponsor on Court Since 1877, Wimbledon has never displayed any sponsor b...
11/07/2025

Wimbledon Trivia: The Only Tournament Without a Sponsor on Court

Since 1877, Wimbledon has never displayed any sponsor branding on its courts - making it the only Grand Slam to do so.

It is a powerful reminder that tradition, when preserved, becomes part of your brand.

At SAIL, we understand the value of legacy. In every sponsorship we manage, we aim to balance visibility with respect for what makes sport truly special.

Because sometimes, less is more.

Craven Week: Where Springbok Dreams Begin Did you know? More than 70% of Springboks capped since 1995 have played in Cra...
11/07/2025

Craven Week: Where Springbok Dreams Begin

Did you know?

More than 70% of Springboks capped since 1995 have played in Craven Week - South Africa’s premier schoolboy rugby tournament.

Craven Week isn't just a showcase of raw talent - it’s a launchpad for future national heroes and a celebration of our rugby culture at its roots.

At SAIL, we proudly support platforms that grow the game from the grassroots up - because the journey to the world stage starts here.

10/07/2025

Flooid brought the heat to the Hollywoodbets VIP experience at this year’s Durban July — premium vibes, standout style, and next-level cocktails powered by Thirst. A celebration like no other!

Banyana Banyana kick off their journey with pride, power, and purpose — securing a solid 2-0 win against Ghana! 💚💛Let’...
08/07/2025

Banyana Banyana kick off their journey with pride, power, and purpose — securing a solid 2-0 win against Ghana! 💚💛

Let’s unite behind South Africa’s finest as they chase continental glory once again. 🏆⚽
We believe. We support. We stand tall with our champions.

🎾 Wimbledon 2025 - Did You Know?For the first time in Wimbledon history, this year’s tournament features smart court tec...
04/07/2025

🎾 Wimbledon 2025 - Did You Know?

For the first time in Wimbledon history, this year’s tournament features smart court technology across all show courts – providing real-time data on player movement, shot placement, and rally length. 📊📍⏱️

A perfect example of how tradition and innovation can thrive together – much like our approach at SAIL, where we honour the legacy of sport while unlocking new commercial opportunities. 💼🌍

Wimbledon evolves. So does the business of sport.

🇿🇦

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SPONSORSHIP

SAIL is currently the appointed agency for various sports properties in Africa. SAIL played an integrated part in securing major corporate brands for some of the biggest events and tournaments in South African sport, which includes the following: Team Naming Rights | Event Naming Rights| Stadium Naming Rights | Associate Sponsorship Rights and Official Supplier Rights. Click here to see more www.sail.co.za/commercial

STADIA

SAIL is exclusively responsible for the commercialisation and hospitality management of FNB Stadium, Orlando Stadium, Dobsonville Stadium, Rand Stadium, and Loftus Versfeld. We strive to provide the best commercial solution for client’s budget in relation to the following: Naming Rights | Static Advertising | LED advertising | Vendors Suppliers | Activations Pouring Rights | WI-FI Click here to see more www.sail.co.za/stadiums