07/10/2026
The future of travel is human. AI should help us keep it that way.
There has been a great deal of discussion about what AI will change in the travel industry, and inevitably, what it might replace.
At Travel with Flair, we believe there is a more important question:
How can we use AI to make the human experience better?
That is why these comments from Delta CEO Ed Bastian in his interview with CNN resonated so strongly with us.
Technology and AI are becoming increasingly powerful. We are embracing that evolution at TWF, not because we want technology to stand between our people and our customers, but because we want it to do exactly the opposite.
We want AI to take care of more of the complexity behind the scenes. To analyse information faster. To anticipate disruption. To improve productivity. To give our consultants better information and allow us to respond faster and more intelligently.
And then give our people more time to be people.
Because travel is personal.
When everything is running perfectly, technology can make the experience almost effortless. But when a flight is cancelled, a traveller is stranded, plans change at midnight, or an executive needs to be somewhere tomorrow morning despite seemingly impossible circumstances, the most valuable thing we can provide isn’t an algorithm.
It’s someone who answers.
Someone who understands.
Someone who takes ownership.
And someone who genuinely cares about getting that traveller where they need to be.
After 30 years in travel, we have lived through extraordinary technological change. AI may well be the most significant yet. We welcome it.
But our philosophy remains remarkably simple:
Use technology to make our people more capable, not our customers less human.
The future isn’t AI or people.
It’s what becomes possible when great technology is placed in the hands of great people.
Travel with Flair | 30 Years of Moving People Forward
Video excerpt courtesy of CNN. Comments featured from Delta Air Lines CEO Ed Bastian.
