At Optima, we believe that a kitchen is more important than the saying implies. We believe that a ki
Our 30 years of trusted craftsmanship and fine attention to detail at Optima Kitchens, as well as our consistent talent in meeting installation deadlines and providing celebrated designs, have made us a leading authority in the field of kitchen design. We continually strive to create beautiful and ergonomic living spaces in which families and friends can spend time together, and we are adept at ha
ndling every stage of the kitchen-creation process, from design to installation, making your renovation experience as stress-free as possible and ensuring that you end up with a valuable addition to your home.
21/08/2025
A moment of luxury, beautifully refined. ✨
From the rich marble textures to the golden accents and warm lighting, every element in this bathroom speaks of balance, detail, and design that feels as good as it looks.
Optima - where function meets elegance.
07/08/2025
Behind the scenes, but never an afterthought.
After just over a year in our new showroom, we’re still in awe of this space.
It’s not often you get to see the back of house,but when it comes to design, every corner matters.
Carefully planned, beautifully executed, and proudly Optima.
25/07/2025
When the sun can’t help but show off your kitchen, you know you’re doing something right.
Soft golden rays meet perfectly planned lighting, and together, they put this space right in the spotlight. From soft shadows to sharp silhouettes, every detail is illuminated in just the right way.
Mood, magic, and meticulous design? We’re all in.
18/07/2025
Giving the heart of the home a beat! 🤍
This kitchen is more than a space to cook - it’s a masterclass in balance. Clean lines meet warm timber, natural light meets sleek design, and modern details meet timeless elegance.
The result? Effortless sophistication, beautifully tailored to everyday living.
10/07/2025
Before the magic happens, there’s the mix and match.
This is where creativity kicks off — with samples, swatches, coffee, muffins and a whole lot of “ooh, that works.”
Marble meets matte, warm wood meets sleek stone… and suddenly, you’re not just choosing finishes, you’re designing a feeling.
It might look like a flat lay — but it’s really the start of something special.
From timeless novels to family photographs, quirky bookends to collector’s curios — shelving isn’t just for storage. It’s a canvas for your personality.
Whether it’s floating, built-in, boxed, or bold, shelves are the perfect opportunity to bring your character into a space. Make it colourful. Make it meaningful. Make it yours.
Because the best designs don’t just look good — they tell your story.
A 3rd year Interior Design student at Potchefstroom Academy, now doing a 3 week internship with Optima Kitchens. I’m driven by challenges, and work hard with persistence and dedication. My vibrant energy and enthusiasm can be inspiring, while my empathy supports others. This balance makes me both a strong achiever and a compassionate presence.
My hobbies are: Drawing/Art, Cooking & Baking, Reading, Bow hunting.
13/06/2025
One vision, every room.
From kitchen to closet, bathroom to bedroom, this project carries a clear design language throughout.
Deep, dramatic tones are grounded by light-filled spaces. Strong lines and geometric forms repeat in every room. And the occasional organic element - like sculptural basins or gentle pendant lighting - brings in just enough softness to keep things feeling human, not harsh.
It’s the kind of consistency you don’t need to explain — you feel it as you move through.
This kitchen makes a statement — and keeps it seamless.
Jet-black built-ins sit proudly against the wall, paired with a dual-finish island in rich dark marble. Single-slab surfaces. Clean horizontal lines. Strong verticals. And right above it all? A chandelier that echoes the geometry but softens the scene with an organic edge.
Despite the depth of colour, this space doesn’t feel heavy. Natural light from one side, warm tones from the other — the contrast creates focus, not weight.
Design this intentional doesn’t shout. It resonates.
In design, balance is more than symmetry — it’s the feeling that everything belongs. That calm sense of order. That quiet confidence in knowing nothing needs to be added or taken away.
From layout to finish, every Optima space is carefully considered to feel just right — composed, comfortable, and complete.
Because balance isn’t just something you see — it’s something you feel.
This bathroom is all about balance — soft tones, gentle textures, and the quiet luxury of simplicity. But look a little closer, and the charm is in the details.
Sunken basins, pale gold taps, and a vanity with no handles — sleek and soothing. Then there’s the big mirror with its rounded corners, catching just a glimpse of bold artwork in the reflection — a subtle nod to personality, tucked into an otherwise tranquil space. Add a few leafy greens, and suddenly it feels like home.
Because the best spaces don’t just look good — they feel like you.
At Optima, form and function always share the spotlight.
Tucked behind closed doors, a hidden coffee station waits patiently. This hidden coffee station is more than meets the eye. With beautifully engineered doors that open and glide seamlessly into the cabinetry, you get two looks in one: a clean, uninterrupted facade when closed, and a welcoming coffee nook when revealed.
It’s more than just a place to brew a cup — it’s a daily ritual, beautifully housed.
And with a seat at the island just steps away, your morning coffee becomes an experience, not just a habit.
Because great design considers the moments in between.
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Optima Kitchens is an iconic heritage brand founded by Fanie Marais who began in the kitchen industry in 1970. Optima Kitchens was officially formed in 1991 making it 27 years old and one of the most established kitchen companies in South Africa. Stefan Marais current CEO and son of Fanie along with Andries Kruger spearhead the operation and have a hands-on approach to every job. The first Optima showroom opened its doors in Benmore Gardens in January 1992 with current modern and spacious showroom opening its doors in 1998 in Strijdom Park. This is a great space for prospective clients to discuss their needs and visions whilst looking at all the finishes, hinges and details. The company (Or rather the Optima Family) has grown over the years starting with 8 people in the factory, it now stands at 40 people, with a dedicated 1500m2 factory. Amongst their numerous achievements and awards, Stefan Marais is currently the Vice Chairman in Gauteng for the KSA (The kitchen specialist’s Association of South Africa) again highlighting his incredible understanding of the industry. The COO Andries Kruger is an ex-school headmaster who joined in 1999, he is great with industrial relations and has a master’s degree in management.
The company is all about personal growth and developing the people that work for Optima Kitchens.
There are many factors that differentiate Optima Kitchens with most of these hinging on their strong family values, not only within the company but also with clients. The company understands people are unique and by working closely with their clients they are able to ensure that their dream kitchens are created, perfectly.
Understanding how a family operates is vital in creating a beautiful, yet functional kitchen. Optima Kitchens believe in working with specialists and this includes the project management, Hercules “Herkie” Sandenbergh has 18 years’ experience in project management and is a professional engineer who ensures projects run on time and that there is continuous communication with clients through the process. They have even created their own project management tool the OST or Optima Slider Tool, which assist clients to understand the various stages and what will be done when ensuring a handover which is on time and perfectly created.
Optima Kitchens work in both the domestic and commercial sector alongside developers and architects. Regardless of budget, a kitchen is always a relatively big investment. By choosing Optima Kitchens you are guaranteed your expectations will be met timeously with the highest standards of craftsmanship.