Chaos Theory

25/06/2025

SCAM ALERT: UNAUTHORISED USE OF CHAOS THEORY AND CHERY MOTORS BRANDS FOR FRAUDULENT ACTIVITY

Chaos Theory Projects (Pty) Ltd cautions the public against fraudulent activity by Mr. Mpho Katlego Masama, operating under the name Vibe Consulting (Pty) Ltd and/or "Storm Management"

Mr. Masama has no affiliation with Chaos Theory or Chery International.

He has unlawfully been using our branding and documents to promote a fictitious “influencer programme” and has solicited payments under false pretences for his own financial benefit.

Criminal charges have been laid with the South African Police Service, and investigations are ongoing.

Neither Chaos Theory nor Chery International is involved or affiliated with Mpho Katego Masama or Vibe Consulting. Any such promotions or programmes are unauthorised and should be treated with caution.

Please contact our offices at [email protected] for verification or to report any concerns, or if you have been scammed by Mr. Masama so that we can connect you with the relevant SAPS investigator.

23/05/2025

Two clients. One iconic match.

From hosting Marriott Bonvoy members as part of their Orlando Pirates sponsorship, to delivering a premium match-day suite experience for Astron Energy and their VIPs—Chaos Theory was on the ground at the Soweto Derby making it all happen.

Sponsorship activations, corporate hospitality, fan engagement—whatever the brief, we connect brands to moments that matter.

17/05/2025

Race day is here and the Chaos Theory team are doing their thing like champs.

15/04/2025

Our live events team was recently appointed to manage and deliver the 2025 Standard Bank 10km and 5km Run at Zoo Lake this May.

And - before we have even got the first road marking down - we're officially sold out—3,500 entries gone in record time!

The Chaos Theory team has plotted new routes to improve on last years race and refined the entire operating manual to ensure an optimum experience for all the runners.

We craft world class brand and consumer experiences with meaning, and we're thrilled to be adding some of our Chaos magic to the Standard Bank Run this year.

04/04/2025

No more hot diggity dogs at SPCA Midrand! Our pup-loving MD couldn't resist when a request for the donation and installation of three aircons came through from Adele Stanley😍 A massive thank you to XACT Air-Conditioning for coming to the party with reduced installation costs!

28/03/2025

The first edition of WestFest was a vibe! From epic performances by Spoegwolf, Martin Bester and Tamlyn Wessels, to Chris Forrest's Braai Olympics, a Kids Zone, and a buzzing market, the day was packed with entertainment for the whole family. Proudly produced by Chaos Theory for our friends at Silverstar Casino, this was just the beginning!

13/03/2025

We doesn’t follow trends—we set them.

With a fearless spirit and a track record of world-class delivery, Chaos Theory recently had the privilege of creating and delivering a 200 person conference for Philip Morris International at Sun City. From strategic planning and creative ideation to flawless event ex*****on, our team handled every detail across four events for 200 delegates in two days—including travel, staging, production, entertainment, AV solutions, and overall guest experience.

06/03/2025

Chaos Theory covered all bases for Astron Energy at this year's Mining Indaba—from stand design, activations, giveaways, outfits, decor, and catering, to the final yacht after-party. Another stellar delivery from our team!

26/02/2025

Event 1 of 4 – Let’s go! The Chaos Theory team has hit the ground running at Sun City as we kick off Philip Morris’s Commercial Conference! Over the next two days, we’re delivering four unique events, from strategic conference sessions to an electrifying neon party at Valley of the Waves.

From concept to ex*****on, we’ve developed the conference positioning, creative direction, and full event delivery—and it all starts now! Stay tuned for more behind-the-scenes action as we bring this experience to life.

11/02/2025

For our Chaos Theory team, 2024 was the year we really got to flex our creative muscles. We delivered more projects, activations, launches, and sponsorship experiences than in the years before Covid—always with a focus on ex*****on and excellence.

Our teams stepped up, bringing their signature flair to a growing client base.

We Evented. We Sponsorshiped. We Activated. We Exhibitioned. We Festivaled.

And, as always, we added a solid dose of style, a pinch of humour, and plenty of passion—because it’s the only way we know how!

Watch our video for a glimpse into some of the exciting projects we’ve tackled!

01/11/2024

Telling stories is what we do, and crafting and then producing narratives that resonate with the target market is an integral part of our agency's service offering. Our recent project for Brent Lindeque’s client, Fireblade Aviation, is a testament to our comprehensive approach and creative prowess.

To celebrate Fireblade’s 10th birthday, we were tasked with developing a compelling content strategy that captured the essence of their journey. We began by crafting a narrative that told the story of the Fireblade experience, highlighting a decade of excellence and innovation.

Next, we brought this story to life by staging captivating content pieces in an event setting. Our team meticulously produced these pieces, ensuring they were not only engaging but also adaptable for various platforms. From the initial concept to the final production, we were deeply involved in every aspect of the project, ensuring its strategic success.

This 360-degree project is a prime example of our ability to seamlessly integrate storytelling, event production, and content creation. We don’t just deliver—we partner with our clients to achieve their vision and exceed their expectations.
Watch our full case study here: https://bit.ly/4ftEmyo

Let us help you tell your story: www.chaostheory.co.za

Telling stories is what we do, and crafting then producing narratives that resonate with the target market is an integral part of our agencies service offeri...

03/10/2024

Ian Carstens, our talented Creative Director, was brought in to lead the creative direction for StageOne - Professional Audio Visual + Lighting Distribution's VIP event, the ‘ArtOfTech’. The event’s focus was the South African launch of the FBT Myra Line Array System and the repositioning of the Beamz Pro lighting brand within the local live entertainment industry.

From Simon Robinson's brief at StageOne, Ian crafted a visionary concept and narrative for an immersive live production, taking the audience on a captivating journey through the creation of light. Through five dance scenes representing elements like fire, storm, and earth, the show illustrated the seamless integration of BeamZ Pro lighting and FBT audio, transforming storytelling within a live theatrical setting.

“Working with Ian is incredible. His passion and creativity have no limits, and he quickly aligns with a brand’s objectives, always keeping them at the forefront.” – Simon Robinson, StageOne

For more information about our services, visit www.chaostheory.co.za