The Odd Number

The Odd Number We are a truly intergrated agency that believes in the power of ideas. The Odd Number is an Advertising Agency founded by Sibusiso Sitole and Xola Nouse.

We are a 100% black-owned advertising agency
that has been in full-time operation since 01 April 2015, led by a management team with over 25 years experience in the advertising
and communications space. Whilst we make sure we’re up to date with this ever changing world, the one thing that will make people stop and take notice is a simple but powerful idea.

A big congratulations to our Senior Art Director, Lindo Msibi (Lindo Msibi), on being selected to join the international...
28/08/2026

A big congratulations to our Senior Art Director, Lindo Msibi (Lindo Msibi), on being selected to join the international jury for the Luum Awards 2026. 🌍👏🏾

Here’s to celebrating creativity with purpose.

Four awards. One powerful piece of work. 🏆 Here’s what we bagged at the IAB South Africa Bookmark Awards* 1 Black Pixel ...
18/08/2026

Four awards. One powerful piece of work. 🏆

Here’s what we bagged at the IAB South Africa Bookmark Awards
* 1 Black Pixel in Best Publisher - PREVIDAR
* 2 Golds in Connect & Publish: Social Media Campaigns
* 1 Bronze in Impact: Breakthrough on a Budget

is a campaign that feels both unapologetic and beautifully human because no matter your race, gender or sexuality, love is love.

Congratulations to the incredible team behind this work for being brave enough to start conversations that matter, challenge the status quo, and create work that moves people towards change.

Chief Creative Officer: Sbu Sitole Sibusiso Sitole
Creative Director: Neema Nouse Neema Katabarwa
Art Director: Sibuyiselwe Nhlangwini Sibuyiselwe Nhlangwini
Copywriter: Tebogo Kgapola Tebogo
Multimedia Designer: Tertio Esterhuysen Tertio Esterhuysen

Our judges have entered the Bookmarks chat.😮‍💨  We’re proud to announce that our Co-Founder & CCO,  , and Bookmarks Digi...
21/07/2026

Our judges have entered the Bookmarks chat.😮‍💨

We’re proud to announce that our Co-Founder & CCO, , and Bookmarks Digital Rising Star 2025 & Integrated Art Director, , will be joining the 2026 Bookmarks Jury. A huge congratulations to both for helping shape the work that will define South African digital creativity this year. Gone kanje.🫱🏾

We may be late with this one, but we know that even a little love goes a long way 🥺. Our   campaign was awarded a Merit ...
15/07/2026

We may be late with this one, but we know that even a little love goes a long way 🥺.

Our campaign was awarded a Merit at the OneShow. Thank you for amplifying q***r love in Africa.

Congratulations team 🔥
Chief Creative Officer: Sbu Sitole
Creative Director: Neema Nouse
Art Director: Sibuyiselwe Nhlangwini
Copywriter: Tebogo Kgapola
Multimedia Designer: Tertio Esterhuysen

If we’re this aligned on the fits, Q1 goals don't stand a chance. 🤏🏆
21/01/2026

If we’re this aligned on the fits, Q1 goals don't stand a chance. 🤏🏆

If one of these roles has your name on it, get in touch👀Email your CV/portfolio to: taryn@theoddnumber.co.za
20/01/2026

If one of these roles has your name on it, get in touch👀
Email your CV/portfolio to: [email protected]

Your favourite “odd” ones just bagged ‘Medium Agency of the Year’ for the second year running by .za 🙌🏽🔥. Creativity sta...
27/11/2025

Your favourite “odd” ones just bagged ‘Medium Agency of the Year’ for the second year running by .za 🙌🏽🔥. Creativity stays winning when the team stays brilliant and liberated.

Shoutout to our incredible team, clients and partners for keeping the creativity odd and unstoppable.

A couple of weeks ago, the Bookmark Awards lit up Sandton as South Africa’s top digital agencies came together to celebr...
25/08/2025

A couple of weeks ago, the Bookmark Awards lit up Sandton as South Africa’s top digital agencies came together to celebrate the very best in innovation, creativity and effectiveness.

THE ODD NUMBER made a strong impression, standing out in five of our six nominations. One of our own, Sibu Nhlangwini was celebrated with the Digital Rising Star award for her outstanding work in Digital Marketing.

For over 17 years, the Bookmarks, an IAB South Africa initiative, has set the benchmark for work that drives digital change. To debut among the best and walk away with this level of recognition is nothing short of phenomenal.

Our wins:

🥈 Silver – Craft: Digital Media
TymeBank – A Million Reasons
🥈 Silver – Social Media Content & Campaigns
Newzroom Afrika – 5 Years of News, from A to Z
🥉 Bronze – Best Use of Data
TymeBank – A Million Reasons
🥉 Bronze – Publisher Brand-Building Campaigns
Newzroom Afrika – 5 Years of News, from A to Z
🥉 Bronze – Use of CRM, Loyalty Programs & Gamification
TymeBank – A Million Reasons
🥇 Digital Rising Star: Congratulations to Sibu Nhlangwini

Thank you to our clients, TymeBank and Newzroom Afrika for trusting us with your stories and to IAB South Africa for recognising the craft, creativity and results we put into our work.

First-time entrants. Six wins. And this is just the beginning.

hashtag hashtag hashtag hashtag hashtag

The Odd Number, Loeries 2024 Independent Agency of the Year and D&AD Award winner, announces two major senior appointmen...
13/08/2025

The Odd Number, Loeries 2024 Independent Agency of the Year and D&AD Award winner, announces two major senior appointments as it marks 10 years of bold African creativity.

Sinqobile Mjali, with over a decade of experience leading client partnerships and strategic growth, steps into the role of Managing Director. She will focus on new business development, market positioning, and building strong client relationships to drive the agency’s commercial expansion.

Thabang ‘Tipi’ Manyelo, a creative force known for his culturally rich storytelling and award-winning campaigns, is promoted to Executive Creative Director. Tipi has been instrumental in shaping The Odd Number’s distinctive creative voice, delivering work that resonates deeply across diverse audiences.

Both leaders have risen through the agency’s ranks, reflecting The Odd Number’s commitment to growing talent from within and preserving its unique culture and values.

CEO Xola Nouse says, “We build leadership deliberately and urgently. Sinqobile and Tipi already shape the soul of this agency. Their promotion is a step forward for us all.”

As The Odd Number continues to blend strategy, storytelling, and craft, it remains a powerhouse of African creativity driving meaningful impact for brands and culture.

Learn more: http://bit.ly/414xClJ

Address

Building 2, 43 Peter Place, Lyme Park
Sandton
2060

Opening Hours

Monday 08:00 - 17:00
Tuesday 08:00 - 17:00
Wednesday 08:00 - 17:00
Thursday 08:00 - 17:00
Friday 08:00 - 17:00

Telephone

+27115666840

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