The Odd Number

21/01/2026

If we’re this aligned on the fits, Q1 goals don't stand a chance. 🤏🏆

20/01/2026

If one of these roles has your name on it, get in touch👀
Email your CV/portfolio to: [email protected]

27/11/2025

Your favourite “odd” ones just bagged ‘Medium Agency of the Year’ for the second year running by .za 🙌🏽🔥. Creativity stays winning when the team stays brilliant and liberated.

Shoutout to our incredible team, clients and partners for keeping the creativity odd and unstoppable.

25/08/2025

A couple of weeks ago, the Bookmark Awards lit up Sandton as South Africa’s top digital agencies came together to celebrate the very best in innovation, creativity and effectiveness.

THE ODD NUMBER made a strong impression, standing out in five of our six nominations. One of our own, Sibu Nhlangwini was celebrated with the Digital Rising Star award for her outstanding work in Digital Marketing.

For over 17 years, the Bookmarks, an IAB South Africa initiative, has set the benchmark for work that drives digital change. To debut among the best and walk away with this level of recognition is nothing short of phenomenal.

Our wins:

🥈 Silver – Craft: Digital Media
TymeBank – A Million Reasons
🥈 Silver – Social Media Content & Campaigns
Newzroom Afrika – 5 Years of News, from A to Z
🥉 Bronze – Best Use of Data
TymeBank – A Million Reasons
🥉 Bronze – Publisher Brand-Building Campaigns
Newzroom Afrika – 5 Years of News, from A to Z
🥉 Bronze – Use of CRM, Loyalty Programs & Gamification
TymeBank – A Million Reasons
🥇 Digital Rising Star: Congratulations to Sibu Nhlangwini

Thank you to our clients, TymeBank and Newzroom Afrika for trusting us with your stories and to IAB South Africa for recognising the craft, creativity and results we put into our work.

First-time entrants. Six wins. And this is just the beginning.

hashtag hashtag hashtag hashtag hashtag

13/08/2025

The Odd Number, Loeries 2024 Independent Agency of the Year and D&AD Award winner, announces two major senior appointments as it marks 10 years of bold African creativity.

Sinqobile Mjali, with over a decade of experience leading client partnerships and strategic growth, steps into the role of Managing Director. She will focus on new business development, market positioning, and building strong client relationships to drive the agency’s commercial expansion.

Thabang ‘Tipi’ Manyelo, a creative force known for his culturally rich storytelling and award-winning campaigns, is promoted to Executive Creative Director. Tipi has been instrumental in shaping The Odd Number’s distinctive creative voice, delivering work that resonates deeply across diverse audiences.

Both leaders have risen through the agency’s ranks, reflecting The Odd Number’s commitment to growing talent from within and preserving its unique culture and values.

CEO Xola Nouse says, “We build leadership deliberately and urgently. Sinqobile and Tipi already shape the soul of this agency. Their promotion is a step forward for us all.”

As The Odd Number continues to blend strategy, storytelling, and craft, it remains a powerhouse of African creativity driving meaningful impact for brands and culture.

Learn more: http://bit.ly/414xClJ

07/08/2025

We’re thrilled to share that our very own Xola Nouse and Sinqobile Mjali have been appointed to the Association for Communication & Advertising (ACA) Board of Directors for the 2025/26 term, confirmed at ACA’s 78th AGM held on 16 July 2025.

These visionary leaders join a distinguished line‑up including Chair Luca Gallarelli (TBWA South Africa), Vice Chair Kagiso Musi (Meta Media), and a host of other industry trailblazers dedicated to transformation and innovation.

Congratulations, Xola and Sinqobile, on this well‑deserved honour. We look forward to seeing your impact as part of this dynamic board shaping the future of South African communications and advertising! 🚀

20/04/2021

Leadership and world of advertising. Our CEO, Xola Nouse shared his thoughts and insights on leadership and the world of advertising with . Let us know if you agree. http://www.leadershiponline.co.za/current-issue/

27/10/2017

Hope you're doing the right thing this weekend!

09/02/2017

Honored to be recognized by our industry peers! This will indeed be our best year yet! Congratulations to all our Odd Number staff, and thanks to everybody who believes 🙏🏽

Today we reveal which Joburg agency fellow ad execs feel is the “one to watch” in 2017 — the agency from which they expect great things in the year ahead!

12/01/2017

Mr Nouse ✊🏾

by MarkLives. What are the expectations of South Africa’s marketing and advertising leaders for the industry in 2017? Next up is Xola Nouse.