19/09/2024
To all friends of the self-employed and owners of small businesses
When Rihanna launches a lipstick, people buy it. When Michael Jordan releases a new pair of trainers, people buy them. There are new headphones from Dr Dre? People buy them. Oprah Winfrey promotes a diet programme? Everyone jumps on it (if they can). Beyoncé gives a concert? The audience willingly pays 250 EUR for the tickets. A friend or family member goes freelance: Everyone is suspicious at first: "Well, will THAT work? I'll give him 6 months. But that's a bit expensive, isn't it?". Why are we so quick to support someone we don't even know and who already has a lot of money, but we find a million reasons to refuse to support someone we do know? Remember, when you support a small business, you're helping families feed their children and pay off their house payments, not adding a few more zeros to some celebrity's bank balance. So the next time a friend posts something from their small business, at least give it a "like" share or comment. You don't even have to buy the product or service. But it will help them get more exposure, which can do their small business a lot of good.
Thank you 🙏
