06/05/2026
Today we convene a dynamic community of visual, cultural, and crafts artists in Harare, not just for dialogue, but to explore a bigger question:
How do we position Harare as a destination through its culture?
Because destinations are no longer defined only by landscapes or infrastructure , they are defined by stories, creativity, and lived experiences. And at the heart of that lies the artist.
Harare has a powerful, often under-leveraged asset:
its creative economy. From visual arts to crafts, music to cultural expression ….. these are not just forms of identity, they are economic drivers.
When positioned intentionally:
- Art becomes a tourism product
- Culture becomes an experience travellers seek
- Creatives become contributors to value chains within tourism
This means more than visibility it means income streams, market access, and sustainable livelihoods for local artists.
At Jacaranda Holidays, we see an opportunity to integrate arts and culture into how we curate travel ~ ensuring that when people visit Harare, they don’t just pass through… they engage, experience, and invest into the local ecosystem.
DestinationMarketing Harare ArtsAndCulture TourismDevelopment