The Kariba Publicity Association began in 1994 as a volunteer support group for businesses in Kariba. From the year 2000 to 2011, the association was not much active like before and in 2011, the Municipality of Kariba registered it as a trust with an aim to market Kariba as a town. Its membership consists of corporates, small and medium enterprises, individuals and tour operators. The association
is designed to support businesses and tourism activities in Kariba. To publicise the amenities and natural resources of Kariba and its environs for the purpose of encouraging the growth of tourism, the establishment of industries and commercial undertakings within the area as well as establishment of cultural, recreational and sporting facilities within Kariba; and assist were possible in the overall preservation of the environment. To publish and disseminate any relevant information concerning Kariba and its environs through media. To provide information Bureau for the benefit of tourists and visitor
KPA has achieved quite a lot in the past. It received an award for the best publicity association at Sanganai Travel expo in 2015. It is well known for its advocacy work in Kariba and to improve the state of Kariba as a tourist destination as well as a favorable city for investors. The strategic direction and goals included in this plan are KPA’s response to its understanding of what its shareholders value most about the organization, and current opportunities and challenges for offering a high-quality system of support in the community for stakeholders and members. The five-year period of this strategic plan will be a time of assessing and deepening KPA’s approach to its work. Concurrently, KPA will take more of a leadership role in working with a broader array of community members, and it will explore actively engaging more members. With a new vision, mission, goals and objectives KPA will expects to achieve most of its planned activities. Kariba Publicity Association will be a highly visible, well-respected, nonprofit organization that attracts increased numbers of stakeholders and higher levels of contributions to support operations and the endowment fund in making Kariba the ultimate tourist destination. Successful implementation of this strategic plan will result in more quality supports and services delivered to shareholders, more members are welcome in the tourism and business community and a broader array of resources in the community valuing and supporting Kariba as a destination. The ultimate result that KPA aspires to achieve is far beyond high quality supports and services for tourists and business people.
