Pure Africa

Pure Africa Pure Africa is a premium tourism operator with a responsible ethos. We strive to redesign the destination experience for high-end travellers.

Based in Victoria Falls, we offer curated experiences, river cruises, events, weddings, and destination services. Pure Africa's experiences include an array of River Cruises onboard our recently refurbished fleet of boats, dining options along the Zambezi River, Guided Tours and a selection of Exclusive Experiences for the discerning traveller. Having built a reputation for destination events from

Weddings to Groups & Incentives, our expert Destination Services ensure that any experiences or event’s itinerary is seamlessly handled and delivered as a full solution. As part of our commitment to respect the environment we operate in, we work as much as possible with local artisans, farmers and community projects, whilst seeking out the latest in terms of industry trends, innovative practices and technology worldwide.

Early mornings on the Zambezi belong to the birds.....from the call of the Fish Eagle to the flash of a Giant Kingfisher...
30/05/2025

Early mornings on the Zambezi belong to the birds...
..from the call of the Fish Eagle to the flash of a Giant Kingfisher diving for breakfast 🦅

We’re sharing a few of our Co-Founder Elisabeth’s favourite captures this month, taken during our Sunrise Cruise - one of the most peaceful and rewarding ways to start the day in Victoria Falls 🌅

Afterwards, why not head to our friends at Victoria Falls Safari Lodge for the daily vulture feeding at 13:00, which is a powerful conservation moment that brings hundreds of these majestic birds together.

You can book your Sunrise Cruise here - https://pureafrica.rezdy.com/398424/sunrise-cruise-english-breakfast

27/05/2025

A private escape on the Zambezi 🚤

Settle in for a leisurely two-hour cruise complete with a freshly prepared three-course lunch, drinks and uninterrupted river views.

Have the Zambezi river all to yourself... perfect for special occasions or simply celebrating the everyday ✨

Book your private lunch cruise - https://pureafrica.rezdy.com/398429/private-lunch-cruise

Celebrating Africa Day on the waters of the Zambezi 🌍Today we honour the spirit, strength and beauty of Africa and the i...
25/05/2025

Celebrating Africa Day on the waters of the Zambezi 🌍

Today we honour the spirit, strength and beauty of Africa and the incredible people who bring our journeys to life every day.

Here’s to the heart of our continent and to the hands that guide us along its rivers.

The sounds and colours of the Zambezi at sunrise 🌅As the river stirs to life, the sky shifts through deep orange, soft p...
20/05/2025

The sounds and colours of the Zambezi at sunrise 🌅

As the river stirs to life, the sky shifts through deep orange, soft purple, and pale yellow, casting a magical glow over the water.

Paired with birdsong and stillness, it’s a moment of pure wonder ✨

Come and experience it with us one morning!

Bringing Pure Africa closer to the Falls so you can savour brunch with one of the most iconic views in the world...Begin...
16/05/2025

Bringing Pure Africa closer to the Falls so you can savour brunch with one of the most iconic views in the world...

Begin the morning with a private, insightful tour... then follow the rainforest path to your exclusive brunch.

Freshly baked croissants, seasonal fruits, cheese boards and a splash of bubbly 🥂

All served at the very edge of the gorge, with rainbows dancing in the spray 💦

Get in touch to find out more at [email protected].

📷 Wigart Photography

Victoria Falls from the sky 🚁As the rains ease, the Falls are entering their peak flow season: the river is full, the la...
13/05/2025

Victoria Falls from the sky 🚁

As the rains ease, the Falls are entering their peak flow season: the river is full, the landscape is lush and the power of the Zambezi is on full display.

This dramatic beauty will last through July… and from up here, it’s nothing short of breathtaking.

These photos were taken by our founder, Elisabeth, on a recent helicopter ride.

Give us a ❤️ if you agree it’s pure magic ✨

Wedding season has officially begun ✨At Pure Africa Weddings, we craft your perfect day with care and creativity ❤️ Your...
09/05/2025

Wedding season has officially begun ✨

At Pure Africa Weddings, we craft your perfect day with care and creativity ❤️

Your style.
Your vision.
Your celebration.

All set against the timeless beauty of the Zambezi.

Don't hesitate to get in touch with our team at [email protected]

📷 by Mana, G Photography & Ray Photography

Mornings on the Zambezi, done right 🌅Watch the river awaken with a Sunrise Cruise, complete with freshly brewed coffee, ...
02/05/2025

Mornings on the Zambezi, done right 🌅

Watch the river awaken with a Sunrise Cruise, complete with freshly brewed coffee, tea, and breakfast served on board.

Peaceful, quiet and beautifully lit by the first light of day ☀️

Book your Sunrise Cruise here - https://pureafrica.rezdy.com/398424/sunrise-cruise-english-breakfast

We had the privilege of hosting the very talented Ashton Jean-Pierre last year for a photoshoot aboard the Zambezi Explo...
28/04/2025

We had the privilege of hosting the very talented Ashton Jean-Pierre last year for a photoshoot aboard the Zambezi Explorer.

Known for his work in Vogue and Harper’s Bazaar, Ashton shared:

“I really enjoyed shooting the Zambezi Explorer - I wish I could have more time (more like all day)! Good excuse for me to visit again though!” ✨

Swipe through to see his incredible work ➡️

Thank you Ashton Jean Pierre, we hope to see you at Pure Africa again soon! ❤️

Here to welcome you back after the rains ☀️As we move into a the seasons of clear skies, cool drinks and golden evenings...
25/04/2025

Here to welcome you back after the rains ☀️

As we move into a the seasons of clear skies, cool drinks and golden evenings on the Zambezi, there’s no better way to return🍹

Introducing our Rural Community Experience 🌏In collaboration with Greenline Africa Trust, our Rural Community Experience...
22/04/2025

Introducing our Rural Community Experience 🌏

In collaboration with Greenline Africa Trust, our Rural Community Experience offers an immersive look into local life and sustainability efforts in Vic Falls.

Visitors can engage with community projects, support schools, plant trees and visit a rural homestead, all allowing a deeper understanding of daily life and culture.

Should you wish, the experience can also end with a scenic lunch along the Zambezi River, making it both meaningful and memorable.

If you'd like to find out more, get in touch with our team at [email protected].

Address

Pure Africa Waterfront
Victoria Falls
0000

Opening Hours

Monday 08:00 - 18:00
Tuesday 08:00 - 18:00
Wednesday 08:00 - 18:00
Thursday 08:00 - 18:00
Friday 08:00 - 18:00
Saturday 08:00 - 18:00
Sunday 08:00 - 18:00

Telephone

+263832842475

Website

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Our Story

Pure Africa offers luxury cruises and signature experiences in Victoria Falls and along the mighty Zambezi River, ensuring African moments like no other.

The owner-run sustainable tourism company curates unique quality tours and experiences based on the guest’s specific needs and requirements, always considering their focal pillars of design, culinary art, innovation and impact.

Specialising in premium cruises, weddings and events, whether it's an exclusive bush dinner or romantic island picnic, Pure Africa's dedicated professionals pride themselves on ensuring that the guest’s expectations are always exceeded.