28/08/2026
*Tourism Malaysia Kicks Off Impactful Roadshow to Australia | First Stop in Melbourne*
MELBOURNE — In a bold step to further strengthen international tourism ties, Tourism Malaysia has kicked off its Roadshow to Australia, with the first stop taking place in Melbourne on 25 August 2026.
Spearheaded by Mr Mohamad Libra Lee Haniff, Director of International Promotion Division (Americas, Europe & Oceania), the Roadshow to Australia promotes VM2026–2027, the Malaysia My Second Home (MM2H) programme, and Malaysia’s medical tourism through the Malaysia Healthcare Travel Council (MHTC).
The Malaysian delegation comprises 20 organisations, including travel agencies, hotels and resorts, tourism product operators, associations, and MM2H agents, united in their goal to boost business opportunities through business-to-business (B2B) meetings, Malaysian Trade Evening sessions, and strategic networking events. In Melbourne, the roadshow attracted approximately 130 Australian buyers, with attendance in Sydney expected to reach around 170 participants, providing a strong platform for Malaysian tourism industry players to establish new business connections and strengthen existing partnerships.
To further enliven the programme, the networking dinner featured several engaging activities, including a lucky draw session and a lively batik and kain pelikat fashion showcase, adding cultural vibrancy and enhancing the overall experience for attendees.
Through this roadshow, Tourism Malaysia will continue to strengthen partnerships with Australian tour operators, airlines, and media, ensuring Malaysia remains a preferred destination not only for holidays but also for long-stay programmes, cultural exchanges, and lifestyle migration.
