05/29/2018
Preface Airline loyalty program is probably the most profitable, and complicated loyalty program in the modern society. It has reached a point where the airline companies cannot train all of their relevant employees to understand their program fully, speaking of personal experience. Partially, it was lack of proper design from a User Experience point of view. Then, we get all the bells and whistles, such as the alliance partners, non-alliance partners, benefits sharing partners on specific routes, and so on. [ 1,533 more word ]
LCC style airline loyalty program does not mean any cutbacks on the benefits when a flyer has contributed a substantial amount for an airline; instead, the LCC notion of the program should remove all those things we have now and should make the program as easy as using a smartphone.
