21/01/2025
As a "People's Festival",on the opening day of the 35th Shanghai Tourism Festival 2024, the grand parade featured 25 floats and GuuggeMusig Muota Gnomä, Bagad de Lorient - Bagad An Oriant, MOD Krasocin & Mażoretki APLAUZ Krasocin, Joan Denise Moriarty School of Dance, Limena glazba i mažoretkinje Vrbovec, TMK Fusch, Hula Halau O Nalua and Otea Api, ANGITU AND TE ITI KAHURANGI Māori Cultural Group, Nritya Group of Performing Arts and Hong Kong Vigor Marching Band - 香港少青步操樂團 etc 27 performance groups from around the world,parading down the bustling East Nanjing Road Pedestrian Street, where they celebrated with hundreds of thousands of citizens and tourists in a lively display of songs and dances.The grand parade was live-streamed by Dragon TV's "Large and Small Screens" omnimedia platforms, with a total viewership of nearly a million, and the event's exposure on social and new media platforms exceeded 690 million views. More than 30 influentialWeChat news accounts such as People's Daily,Shanghai Wenhui News, Xinmin Evening News, etc., have published content related to the Shanghai Tourism Festival, accumulating over millions of readership.
