Emerging Travel Group

25/06/2026

We’re pleased to welcome Samyra Krooswijk as Head of Business Development, Direct Supply Middle East at Emerging Travel Group.

Based in Dubai, Samyra will lead the expansion of our directly contracted accommodation portfolio across the Middle East and Turkey, strengthening partnerships with hotels and hospitality groups while supporting ETG’s long-term growth across some of the world’s fastest-growing travel markets.

Her appointment reflects our continued investment in the region and our commitment to helping hospitality partners diversify their distribution strategies and unlock new growth opportunities. Find out more: https://www.hospitalitynet.org/news/4133208/emerging-travel-group-strengthens-supply-team-in-the-middle-east

Welcome to the team, Samyra!

22/06/2026

💡 What helps a hotel stand out in the age of AI?

That was one of the key conversations at the Instituto Tecnológico Hotelero Innovation Summit 2026, where the Emerging Travel Group team spent two inspiring days connecting with hoteliers, partners, and industry experts in Madrid.

Alongside great conversations at our stand, Simone Large joined a panel exploring how AI is reshaping hotel distribution. One takeaway stood out: hotels are no longer competing on price alone. Clear, accurate, and authentic content helps AI understand a property and match it with the right traveler, creating better guest experiences and stronger trust.

At ETG, we're proud to support this through AI-powered recommendations and smart sorting tools, helping to connect the right travelers with the right properties.

Thank you to everyone who stopped by to meet our team. We look forward to seeing you again soon! 🤝

19/06/2026

What does the future of travel look like through the eyes of Gen Z? And how is the role of travel agents evolving in a rapidly changing industry?

In our latest blog interview, recorded during the LCC Annual Summit, Astrid shares her perspective on the trends shaping modern travel, from the growing demand for authentic, personalized experiences to the changing expectations of younger travelers.

She also explores how technology, shifting customer behavior, and new booking habits are transforming the day-to-day work of travel professionals — and why the future of travel will depend on the right balance of innovation and human expertise.

💡 What does Gen Z really value when they travel?
💡 How has the role of travel agents changed in recent years?
💡 What will the future of travel look like?

Read the full interview on our blog:

The travel landscape is evolving, shaped by the preferences and behaviors of Gen Z and Millennial travelers. At the November ...

17/06/2026

🌏 Strengthening partnerships across Asia at Thailand Travel Mart Plus 2026

Our Direct Supply team was delighted to take part in Thailand Travel Mart Plus (TTM+) 2026, spending several productive days meeting with hotels, destination management companies, and tourism associations from across Thailand.

Asia remains one of ETG's fastest-growing regions and a key focus for our global business. With more than 100 meetings throughout the event, it was a fantastic opportunity to strengthen existing partnerships and build new connections.

A big thank you to everyone who took the time to meet with our team. We look forward to everything we'll achieve together.

16/06/2026

‘Up to 200% booking growth.’

Gewan Hotels & Resorts partnered with ETG to increase visibility, drive conversions, and connect with a global network of travel professionals.

Combining promotional campaigns, revenue optimization opportunities, and broad distribution reach, the hotel group achieved strong performance across multiple properties and markets.

Read the full case study to learn how Emerging Travel Group helped support their growth: https://blog.emergingtravel.com/how-gewan-hotels-increased-b2b-bookings-by-200-with-etg/

12/06/2026

A decade of RateHawk story in podcast form? We’re in!

Tune in to the latest episode of the Travel Trends Podcast by Dan Christian, featuring our CEO Felix Shpilman.

In this Spotlight episode, Dan is joined by Felix Shpilman, President & CEO of .careers , to discuss how travel distribution has evolved over the past decade and where it's heading next.

From fragmented hotel supply and travel advisor tools to AI, automation, and the future of B2B travel technology, this conversation offers a behind-the-scenes look at one of the industry's biggest challenges and opportunities.

🎧Listen now through the link in our BIO

Interested in hearing more from Felix? Join him at RateHawk FutureCast 2026 on June 23.

👉 Learn more at ratehawk.com

11/06/2026

Proud to see RateHawk celebrate its 10th anniversary with Futurecast event bringing together travel experts, partners, and fresh perspectives on what’s next for the market.

From emerging trends and industry insights to forward-looking discussions and exciting networking opportunities, Futurecast is set to be an important milestone in RateHawk’s journey.

Don’t miss the conversations, ideas, and celebrations.

Register now and join us on June 23!

09/06/2026

Hotel distribution is evolving fast — and choosing the right channels is only part of the strategy.

In a new Hotel Speak article, Simone Large, Head of Direct Supply at Emerging Travel Group , shares four key distribution trends hoteliers should keep in mind in 2026, from B2B partnerships and automation to AI-ready hotel content.

Read the full article to explore what’s shaping hotel growth in 2026.

Here are four key trends every hotelier should keep in mind to adapt and grow in a rapidly changing market.

05/06/2026

Madrid, see you at 🇪🇸

Emerging Travel Group is proud to take part in the Instituto Tecnológico Hotelero Innovation Summit on June 9–10 in Madrid.

Our Direct Supply team will be there throughout the event, and on June 10, Simone Large, Head of Direct Supply at ETG, will join the panel discussion:
“Distribution & AI: How algorithms influence hotel choice”

📍 C/ San Juan de La Salle, 4, Madrid

From AI-driven distribution to smarter hotel visibility strategies, we’re looking forward to connecting with hospitality professionals and discussing what’s next for the industry.

Come meet the team at our stand 👋

05/06/2026

White outfits, bright ideas, and a strong start to the summer season 🤍

Recently, we brought together hoteliers and hospitality professionals in Batumi for a meeting of insights, collaboration, and networking. Together, we explored practical ways to increase revenue with ETG, tackled real business challenges in an interactive game, and exchanged ideas with industry peers.

The evening ended with great conversations, new connections, and a celebration of the season ahead.

A big thank you to everyone who joined us — we look forward to seeing you again soon! ✨