07/02/2026
WELCOME TO URBI TOUR.
We create tours and experiences aimed at discovering the city of Prague beyond the crowds and overtourism.
Prague is far more than its historic centre.
Beyond the overexposed postcard routes, there are neighbourhoods full of historical and artistic beauty, powerful stories of resistance, everyday life, local identities and areas of immense cultural value, richer, more layered and more human than what mass tourism has turned the centre into.
Most visitors never reach these places.
Not because they are not worth seeing, but because they simply don’t know they exist.
There is a whole Prague made of traditions, local culture, social history and living communities that rarely enters the tourist narrative.
Urbi Tour was born from this simple idea:
to explore the parts of Prague that are still lived in, complex, human, imperfect and real.
This project is about discovering what you don’t know about Prague.
It’s about slowing down, stepping outside the historic centre and encountering a city made of people, local cultures, forgotten layers of history and contemporary realities. Places that are still human and meaningful beyond a hyper-touristic and, too often, artificial historic centre.
Behind Urbi Tour there’s just me, Paolo, a licensed guide and cultural project designer based in Prague.
I created this project because I believe that how we visit a city matters: where we walk, who we support, what kind of stories we choose to listen to.
On this page I’ll share:
– reflections on tourism and cities
– behind-the-scenes of new itineraries
– stories from Prague’s less-visited districts
– and, soon, the tours and experiences I’m currently designing.
If you’re curious about a different Prague that doesn’t fit neatly into a checklist, you’re in the right place.
Walk slower. Look deeper. Discover a different Prague.
Paolo
Founder, Urbi Tour