I Loves The 'Diff

I Loves The 'Diff I Loves The 'Diff celebrates the Welsh capital in a way nobody's done before (just check out the Cardiff Bus Song!).

ilovesthediff.com is the official online store of award-winning, cult Cardiff brand I Loves The 'Diff, established in 2009, the epic Cardiff Underground map, and hilarious Taffywood products featuring the likes of Cwtch-22 and Apocalypse Now In A Minute. It's for anyone with a passion for Cardiff, or the 'Diff as some of us affectionately call this great little city. Bursting with great ideas, we'

ve featured in all the local magazines and found momentary online fame with the Cardiff Underground tube map. Our Taffywood Cards are sold throughout the city, in Roath's Milkwood Gallery, Hamptons Penarth, Bejewelled in High St Arcade, at the Castle, National Museum, the Visitor Information Centre in The Hayes, Havard & Havard (Cowbridge) and even Waterstones.

13/04/2026

It's a yes from me....

28/03/2026
26/03/2026

Bosnia & Herzegovina fans in The Hayes this afternoon. It would appear they take the Henry Ford approach to colour choices. Massive night in Leckwith. Starting to get nervous now….

14/03/2026

Cardiff Castle lazy pre-match rave in the sunshine

21/02/2026

A wander down Quay Street as the Wales team arrives.

28/01/2026

Looks like a fire up in Lisvane or Thornhill. Hopefully nothing serious.

21/12/2025

75 years ago today Cardiff became the capital city of Wales so it was nice to visit our Civic Centre earlier. What a lovely surprise to hear the Capital Youth Music playing at when we went in to post a letter to Santa. This was the orchestra doing as a warm up. Talking of space, the atrium here never fails to impress.

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