I Loves The 'Diff

I Loves The 'Diff celebrates the Welsh capital in a way nobody's done before (just check out the Cardiff Bus Song!).

ilovesthediff.com is the official online store of award-winning, cult Cardiff brand I Loves The 'Diff, established in 2009, the epic Cardiff Underground map, and hilarious Taffywood products featuring the likes of Cwtch-22 and Apocalypse Now In A Minute. It's for anyone with a passion for Cardiff, or the 'Diff as some of us affectionately call this great little city. Bursting with great ideas, we've featured in all the local magazines and found momentary online fame with the Cardiff Underground tube map. Our Taffywood Cards are sold throughout the city, in Roath's Milkwood Gallery, Hamptons Penarth, Bejewelled in High St Arcade, at the Castle, National Museum, the Visitor Information Centre in The Hayes, Havard & Havard (Cowbridge) and even Waterstones.

02/10/2026

To celebrate 15 years of we’re hosting a pop-up shop on Wellfield Road for a few days from tomorrow, Saturday 3 October, on this weekend.

So if you’re wandering about Penylan or Roath, please drop in and say hello. Lots of our stuff for sale – some items never been seen before (or for ages) and all at great prices. (The moustaches seen briefly in the video are from Rainbow 🌈 Bargains down the road.)

13/04/2026

It's a yes from me....

28/03/2026

26/03/2026

Bosnia & Herzegovina fans in The Hayes this afternoon. It would appear they take the Henry Ford approach to colour choices. Massive night in Leckwith. Starting to get nervous now….

14/03/2026

Cardiff Castle lazy pre-match rave in the sunshine

21/02/2026

A wander down Quay Street as the Wales team arrives.

Address

Cardiff

Website

http://www.ilovesthediff.com/

Alerts

Be the first to know and let us send you an email when I Loves The 'Diff posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.