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FREE London pop ups and things to do

30/10/2026

FREE TOM FORD pop up in London! 👀

To celebrate the new Soleil Neige makeup collection and Soleil Neige Eau de Parfum, TOM FORD has opened a pop up at Selfridges where you can discover the products and get gifts with purchase ✨

Here’s what you can do at this FREE pop up:
❄️ Discover Soleil Neige Eau de Parfum, with bergamot, orange blossom, jasmine, musk, benzoin and cistus labdanum
👁️ Explore the Eye Color Quad Lumière in 01 Fireside Night, with gold, warm n**e, pink and shimmering brown shades. Use dry for sheer colour or wet for a more intense finish
💄 Discover the new Ultra-Shine Lip Color shades: 45 Aurora (plum), 46 Daybreak (rosy pink) and 47 Solstice (toasted caramel), plus the platinum-infused Lip Blush in 01 Neige, which applies clear and turns into a pink stain
🎁 Get FREE perfume samples with any purchase
👝 Get a FREE faux leather pouch with qualifying purchases

📍 Selfridges, 400 Oxford Street, Marylebone, London
🗓️ 29 October - 4 November
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29/10/2026

Thoughts? 👀

29/10/2026

FREE Head & Shoulders pop up in London! 👀

To celebrate the launch of the new DermaXPro Density & Growth range, Head & Shoulders has opened The Scalp Care School, with interactive lessons, personalised scalp advice and FREE haircare goodies ✨

Here’s what you can do at this FREE pop up:
🔬 Get a FREE personalised scalp scan and advice to understand your scalp health
🧴 Get a FREE goody bag with at least 3 FREE full-sized Head & Shoulders products, while stocks last
🎁 Get a FREE goody bag worth over £100 if you’re among the first 100 guests, while stocks last
🧪 Take part in myth-busting lessons and hands-on experiments exploring the four-step routine
📸 Take a graduation photo after completing your classes

📍 NoHo Studios, 67 Great Titchfield Street, Fitzrovia, London
🗓️ 30–31 October 2026
⏰ 10am–5pm daily
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29/10/2026

FREE Centellian24 x MOIDA pop up in London! 👀

To celebrate their first UK consumer pop up, Korean skincare brand Centellian24 has transformed MOIDA into a festive Derma Lab filled with skincare discoveries, exclusive offers and FREE gifts! ✨

Here’s what you can do at this FREE pop up:
🎁 All visitors can get a FREE goody bag containing stickers, a newspaper and a keychain
🧴 Discover Centellian24’s bestselling Madeca Cream and explore their Korean skincare range
🛍️ Get 10% OFF Centellian24 products and 30% OFF the special Winter Edition gift set
🥄 Join the scoop event! Spend £40 for one scoop or £70 for two scoops and extra gifts, including an exclusive pouch and full-size Madeca Cream
🎉 Enter the social media giveaway for a chance to WIN one of 24 skincare bundles

📍 MOIDA, Battersea Power Station, Circus Road West, Nine Elms, London
🗓️ 29 October – 1 November 2026
⏰ Thursday–Saturday: 10am–8pm | Sunday: 12pm–6pm
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29/10/2026

FREE innocent pop up in London! 👀

To celebrate life’s little wins, innocent has opened its ‘a little treat’ pop up, where you can enjoy their NEW dessert-inspired Creamy Smoothies, personalised compliments and lots of FREE surprises! ✨

Here’s what you can do at this FREE pop up:
🥤 Get a FREE Creamy Smoothie inspired by strawberry cupcakes, blueberry muffins or lemon pie
📸 Open the FREE fridge photobooth, take a photo with your bestie and get your picture printed
🍓 Lift the silver cloche to uncover instructions for finding a hidden golden strawberry
👀 Get FREE merch when you find the golden strawberry
💐 Get a FREE posy from Freddie’s Flowers on 28–29 October, while stocks last
🍥 Try the innocent x Roll Boys cinnamon roll collaboration on 30 October, while stocks last

📍 innocent ‘a little treat’ pop up, 6 Monmouth Street, Covent Garden, London
🗓️ 28 October – 1 November 2026
⏰ 9am–7pm daily
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29/10/2026

FREE OLEHENRIKSEN pop up in London! 👀

To celebrate the launch of their NEW Scandi Candy Pout Preserve Peptide Lip Treatment, OLEHENRIKSEN and Space NK have opened a candy-inspired convenience store filled with FREE treats and skincare surprises! ✨

Here’s what you can do at this FREE pop up:
🍬 Help yourself to FREE pick ’n’ mix sweets
🥤 Get a FREE Living Things soda
🫧 Get a FREE deluxe skincare sample from the gumball machine
💋 Discover the NEW Scandi Candy Pout Preserve and try their other iconic flavours
🎟️ Get a FREE scratch card with every Pout Preserve purchase to reveal a surprise prize, including merchandise, full-size products and skincare sets worth £40+

📍 Meera’s News, 11 Marshall Street, Soho, London
🗓️ 29 October – 1 November 2026
⏰ Thursday–Saturday: 10am–6pm | Sunday: 10am–5pm
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28/10/2026

FREE LEGO Friends pop up in London! 👀

To celebrate the launch of LEGO Friends: Heartlake The Musical, LEGO is bringing its Unicorn Café to life beside Tower Bridge, with an interactive café experience for ages 6+ ✨

Here’s what you can do at this FREE pop up:
🎬 Book a FREE screening and build along with the musical! Children must be accompanied by an adult
🥤 Enjoy a FREE drink from a choice of three with your screening ticket
🎁 Take home a FREE gift including a LEGO set when you attend a ticketed session
🧱 Collect a FREE gift containing a LEGO build from the takeaway window - no ticket needed, one per person while stocks last
🦄 Explore the café and build with the Heartlake City crew during Magic Hour, 5:30–6:30pm - no booking needed, entry is first come, first served

📍 Potters Fields Park, Tooley Street, London Bridge, London
🗓️ 29–31 October 2026
⏰ 9:30am–6:30pm
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27/10/2026

FREE Penhaligon’s pop up in London! 👀

To celebrate the festive season, Penhaligon’s has transformed the Beauty Spot at Selfridges into a charming Christmas train station, filled with fragrances, festive gifts and special experiences! ✨

Here’s what you can do at this FREE pop up:
📸 Take pictures with your bestie at the FREE photobooth
🌸 Explore Penhaligon’s iconic fragrances and get personalised fragrance recommendations
🎁 Discover their beautiful Christmas gift sets
🎟️ Pick up FREE stickers, plus a passport holder, small candle or small perfume with qualifying purchases
🎀 Enjoy special Penhaligon’s Christmas gift wrapping for your purchases

📍 Selfridges Beauty Spot, 400 Oxford Street, Marylebone, London
🗓️ 27 October 2026 – 6 January 2027
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26/10/2026

Disaronno Dolce Night is here! 🍸

ad | A month-long two floor takeover of Big Penny Social, with Disaronno cocktails on the menu and a ticketed cocktail masterclass coming this November. ✨

The Dolce Night series has arrived in London for the first time! Explore the Disaronno Spritz, Disaronno Sour and Cherry Bakewell Highball upstairs at Flukes, where you’ll find pool, interactive darts, electric shuffle and karaoke. 🎱🎯🎤

Downstairs, Reflex brought disco-infused house to the dance floor for the evening. 🪩

Visit throughout the month-long takeover to experience your own Disaronno Dolce Night. Keep an eye out for November’s cocktail masterclass on Big Penny Social website and socials, but also for more information about the takeover and upcoming events. 👀

📍 Big Penny Social, 1 Priestley Way, Walthamstow, London
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26/10/2026

FREE Kylie Cosmetics pop up in London! 👀

To celebrate their exclusive pop up at Selfridges, Kylie Cosmetics is giving shoppers the chance to take home exclusive gifts and even win a lip kit signed by Kylie Jenner! ✨

Here’s what you can do at this FREE pop up:
💄 Explore the Kylie Cosmetics makeup collection
🛍️ Get a FREE pouch when you shop any Kylie Cosmetics products
🔑 Spend £75 or more to receive a special key
🎁 Unlock a box containing a FREE Kylie water bottle with your key
💋 Try your luck! One special key each day unlocks a lip kit signed by Kylie Jenner

📍 Selfridges, 400 Oxford Street, Marylebone, London
🗓️ 22–31 October 2026
⏰ Monday–Friday 10am–10pm | Saturday 10am–9pm | Sunday 11:30am–6pm
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