30/07/2026
【新疆發布下半年文旅四大核心舉措】
新疆2026年下半年將透過文旅深度融合、特色IP打造、新業態培育，以及入境便利化升級四大核心方向，積極推動文旅產業向萬億級集群邁進。
下半年將重點打造「跟著演藝/影視/賽事遊新疆」特色IP。同時，深化「文旅+百業」融合與數智化創新，推廣低空旅遊、研學旅行、沉浸式演藝、AR實景遊戲及夜遊項目，培育體驗型消費新場景 ; 在品牌塑造方面，新疆將重點推動克孜爾石窟、崑崙山、羅佈人村寨、哈密級海道等創建國家5A級景區 ;入境遊覽方面，將陸續發布便利化政策，解決外卡支付、住宿登記及多語種識別問題，加強拓展全球客源市場。
同時，透過重大活動引流，舉辦新疆文化與旅遊發展大會、新疆國際旅行商大會、中國新疆絲路音樂季、中國—亞歐博覽會「中外文化展示週」、新疆伊犁天馬文化旅遊節等，釋放消費潛力。
In the second half of 2026, Xinjiang will actively advance its cultural and tourism industry toward a trillion-yuan industrial cluster through four core directions: deep integration of culture and tourism, development of distinctive IPs, cultivation of new business formats, and upgrading of inbound tourism facilitation.
Key efforts in the second half of the year will focus on creating the distinctive IP of “Travel Xinjiang with Performing Arts / Film & TV / Sports Events.” At the same time, Xinjiang will deepen the integration of “culture and tourism + all industries” along with digital and intelligent innovation. It will promote low-altitude tourism, study tours, immersive performances, AR real-scene games, and night tourism projects to cultivate new experiential consumption scenarios. In brand building, Xinjiang will prioritize advancing the creation of national 5A-level scenic areas for sites including the Kizil Caves, Kunlun Mountains, Lop Nur Village, and the Hami Grade Sea Road. On inbound tourism, facilitation policies will be rolled out successively to address issues such as foreign card payments, accommodation registration, and multi-language identification, while further expanding global source markets.
In addition, major events will be leveraged to attract visitors, including the Xinjiang Culture and Tourism Development Conference, the Xinjiang International Travel Trade Fair, the China Xinjiang Silk Road Music Season, the “Chinese and Foreign Cultural Exhibition Week” of the China-Eurasia Expo, and the Xinjiang Ili Tianma Culture and Tourism Festival, so as to unlock consumption potential.
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