14/08/2026
Seoul just picked its grittiest work district as the model for its nightlife. Meet Euljiro, the printing-and-metalworking maze that locals renamed "Hipjiro" (hip plus Euljiro).
By day the alleys still run on ink and steel: offset presses that have printed here since the 1960s, lighting shops walled with glowing LED strips, welders, paper wholesalers. After dark the same lanes fill with low red stools. This is where Golbaengi Alley has served spicy sea snails since 1968, and where you split a plate of nogari (dried young pollack) over cold beer the way print-shop workers did on their breaks.
On Thursday the city's G3 Seoul Planning Committee walked these lanes to study the after-dark crowds, and pledged brighter lighting, safer footpaths and more multilingual signs. The neighborhood you once needed a local to find is about to get easier to navigate.
Go on a weekday around 7 p.m. Get off at Euljiro 3-ga Station (Line 2 or Line 3), then follow the clatter of stools behind the tool shops. Order golbaengi, a plate of nogari and a beer, then climb to one of the rooftop bars hidden above the workshops.
Full Hipjiro after-dark map is in our bio.