06/08/2026
Why location matters more than star rating
When people are comparing hotels, one of the first things they look at is the star rating.
And that’s understandable.
But if I had to choose between a better location and an extra star, I’d usually choose the location.
A beautiful hotel isn’t much use if you’re spending half your holiday in taxis.
Or if you’re miles from the beach, restaurants, or the places you actually want to visit.
The right location can make a holiday feel easy.
You can walk out of the hotel and straight into your day.
No planning.
No extra transport.
No wasting time getting from A to B.
I’ve often found that clients are happier in a well-located 4-star hotel than a 5-star hotel that’s further away from everything.
That’s why location is one of the first things I look at when helping people choose between options.
Because the hotel isn’t just where you sleep.
It’s the base for your whole holiday.
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