Pure Florida

Pure Florida Pure Florida offers sightseeing and sunset cruises, boat rentals, fishing trips and charters, eco-tours, and private family and corporate cruises.
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Pure Florida specializes in water experiences that bring the beauty and wonder of Southwest Florida within reach! Family owned and operated, they offer pure family fun for all. Together, their Naples and Fort Myers locations offer sightseeing, river and sunset cruises, Jet Ski tours and rentals, boat rentals, fishing trips and charters, eco-tours, jet boat thrill rides and private charters. All to

urs are guided by friendly, Coast Guard certified captains. Recently named best family-fun activity, day cruise, sightseeing tour, watersport rental and fishing charter by Gulfshore Life’s Reader’s Choice Awards, Pure Florida provides so many ways to `seas the day’! Language translation guides available for German, Spanish, Portuguese, Mandarin & French.

05/31/2026

Someone just heard our public tours are 15% off 🐬 Use code SAVE15 at the time of booking!

Enjoy our traditional sunset cruise, then watch the night sky light up with fireworks as we celebrate America's 250th an...
05/30/2026

Enjoy our traditional sunset cruise, then watch the night sky light up with fireworks as we celebrate America's 250th anniversary 🇺🇸

Just a few of the treasures waiting to be found on our Dolphin Watch / Eco Tour 🐚✨ Keewaydin Island never disappoints!
05/28/2026

Just a few of the treasures waiting to be found on our Dolphin Watch / Eco Tour 🐚✨ Keewaydin Island never disappoints!

It doesn’t always have to be about the red grouper… this yellowtail snapper tastes even better than it looks! Use code S...
05/26/2026

It doesn’t always have to be about the red grouper… this yellowtail snapper tastes even better than it looks!

Use code SAVE15 when booking public trips to enjoy some summertime savings!

05/25/2026

We don’t know them all, but we owe them all 🇺🇸Today we remember the brave men and women who made the ultimate sacrifice for our freedom ♥️ Veterans and Active Duty cruise FREE on our 12pm, 2pm and 4pm today!

🇺🇸 HONORING OUR HEROES THIS WEEKEND 🇺🇸Join us aboard Double Sunshine for complimentary sightseeing cruises for all activ...
05/23/2026

🇺🇸 HONORING OUR HEROES THIS WEEKEND 🇺🇸

Join us aboard Double Sunshine for complimentary sightseeing cruises for all active duty military and retired veterans. It’s our small way of saying thank you to the men and women who have served our country.

FREE cruises departing:
• 12PM
• 2PM
• 4PM

Available today, tomorrow & Monday!

Come enjoy a relaxing ride on the water, beautiful views, and some well-deserved time with family and friends. We’d be honored to have you aboard. 🇺🇸☀️

🚨 RED SNAPPER SEASON IS ALMOST HERE 🚨We’ve got THREE trips scheduled in June to get you on the bite:📍 June 1 – M/V Sea F...
05/20/2026

🚨 RED SNAPPER SEASON IS ALMOST HERE 🚨

We’ve got THREE trips scheduled in June to get you on the bite:
📍 June 1 – M/V Sea Flight
📍 June 6 – M/V Sea Flight II
📍 June 20 – M/V Sea Flight II

Book now before they’re gone at PureFL.com!

05/17/2026

We don’t chase sunsets… we cruise right into them 🌅

🇺🇸 This Memorial Day Weekend, We Celebrate Our Heroes 🇺🇸Veterans & Active Duty Military cruise FREE aboard the Double Su...
05/16/2026

🇺🇸 This Memorial Day Weekend, We Celebrate Our Heroes 🇺🇸

Veterans & Active Duty Military cruise FREE aboard the Double Sunshine! ☀️🌴

Join us Saturday, Sunday & Monday for relaxing cruises at
🕛 12 PM | 🕑 2 PM | 🕓 4 PM

Enjoy beautiful views, ocean breezes, dolphin sightings, and a relaxing afternoon on the water as we thank those who serve ❤️

Address

1200 5th Avenue S, Ste 501
Naples, FL
34102

Opening Hours

Monday 8am - 6pm
Tuesday 8am - 6pm
Wednesday 8am - 6pm
Thursday 8am - 6pm
Friday 8am - 6pm
Saturday 8am - 6pm
Sunday 8am - 6pm

Telephone

+12392634949

Website

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