Pure Florida

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Pure Florida Pure Florida offers sightseeing and sunset cruises, boat rentals, fishing trips and charters, eco-tours, and private family and corporate cruises.
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Pure Florida specializes in water experiences that bring the beauty and wonder of Southwest Florida within reach! Family owned and operated, they offer pure family fun for all. Together, their Naples and Fort Myers locations offer sightseeing, river and sunset cruises, Jet Ski tours and rentals, boat rentals, fishing trips and charters, eco-tours, jet boat thrill rides and private charters. All tours are guided by friendly, Coast Guard certified captains. Recently named best family-fun activity, day cruise, sightseeing tour, watersport rental and fishing charter by Gulfshore Life’s Reader’s Choice Awards, Pure Florida provides so many ways to `seas the day’! Language translation guides available for German, Spanish, Portuguese, Mandarin & French.

Join us October 31st for our classic Sightseeing Day Cruise with a festive twist! Enjoy the beautiful sights of Naples B...
10/10/2026

Join us October 31st for our classic Sightseeing Day Cruise with a festive twist! Enjoy the beautiful sights of Naples Bay, spooky tunes, goodies for the kids, and a chance to win a prize!

👻 Kids in costume cruise FREE with the purchase of a full-priced adult ticket!

📞 Call (239) 263.4949 to reserve in advance and receive the kids' free admission offer, or stop by our office at Tin City on Halloween!

Get on board… let’s catch you a fish worth looking at like this 😍
10/09/2026

Get on board… let’s catch you a fish worth looking at like this 😍

10/06/2026

A little paradise, every day!

10/05/2026

👀 Spotted: One very relaxed local

10/01/2026

Life can create challenges and take so much from us at times, but when a pod of dolphins surfaced next to the Double Sunshine, our participants from Alzheimer’s Support Network were fully present.

This is why we do what we do. The water heals and gives back what life has taken away, if only for a few hours. 💙⚓️

Thank you to Pure Florida for sharing the Double Sunshine, and your crew’s time, to help us make it all possible. Every therapeutic boating experience is at no cost to our participants, thanks to our generous donors and sponsors.

None of this happens alone — none of it happens without you. ✨

09/17/2026

What’s Up Naples?!

Do you want to make fish tacos?! The fresher the better? Then schedule a trip on Pure Florida deep sea fishing charters out of tin city in Naples!

We had the best time on their 6 hour deep sea fishing charter. We caught enough fish for the whole family to enjoy fresh fish tacos!

There are bathrooms on board! They provide the bait and tackle! They will even bait your hooks for you if you don’t want to touch the fish. Ethan and Patrick were amazing and we can’t thank them enough for a really great day on the water.

Make sure you tell them your SWFL bestie Ashleydawn sent you when you book your charter.

Today we remember those we lost, and honor the heroes who showed incredible courage that day 🇺🇸 Never Forget.
09/11/2026

Today we remember those we lost, and honor the heroes who showed incredible courage that day 🇺🇸 Never Forget.

🐾 ALL PAWS ABOARD! 🐾Grab your favorite four-legged first mate and join us for Bark on the Ark this Saturday, September 1...
09/08/2026

🐾 ALL PAWS ABOARD! 🐾

Grab your favorite four-legged first mate and join us for Bark on the Ark this Saturday, September 12th at 8 AM! 🐶 🏖

Cruise to Keewaydin Island for some fun in the sun, sand & water with your best friend!

Address

1200 5th Avenue S, Ste 501
Naples, FL
34102

Opening Hours

Monday 8am - 6pm
Tuesday 8am - 6pm
Wednesday 8am - 6pm
Thursday 8am - 6pm
Friday 8am - 6pm
Saturday 8am - 6pm
Sunday 8am - 6pm

Telephone

+12392634949

Website

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