Pure Florida

Pure Florida Pure Florida specializes in water experiences that bring the beauty and wonder of Southwest Florida within reach!
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Pure Florida offers sightseeing and sunset cruises, Jet Ski tours and rentals, boat rentals, fishing trips and charters, eco-tours, jet boat thrill rides and private family and corporate cruises. Family owned and operated, they offer pure family fun for all. Together, their Naples and Fort Myers locations offer sightseeing, river and sunset cruises, Jet Ski tours and rentals, boat rentals, fishing

trips and charters, eco-tours, jet boat thrill rides and private charters. All tours are guided by friendly, Coast Guard certified captains. Recently named best family-fun activity, day cruise, sightseeing tour, watersport rental and fishing charter by Gulfshore Life’s Reader’s Choice Awards, Pure Florida provides so many ways to `seas the day’! Language translation guides available for German, Spanish, Portuguese, Mandarin & French.

🎆 The Count Down Is On! The 4th of July fireworks cruise still has space available! Celebrate from the water with the be...
06/24/2025

🎆 The Count Down Is On!

The 4th of July fireworks cruise still has space available! Celebrate from the water with the best seat in the house to watch the show!

📍Departs Tin City at 7:15
🌅 Includes our traditional sunset tour
🍴Choice of boxed meal on M/V Double Sunshine
💵 $145 plus tax

✨Specialty cruise, restrictions apply, final sale

Proof that a little rain sets the stage 🌅Once the storm clears, it makes room for these gorgeous SWFL sunsets aboard Dou...
06/23/2025

Proof that a little rain sets the stage 🌅

Once the storm clears, it makes room for these gorgeous SWFL sunsets aboard Double Sunshine! Special thanks to our mate Renee for capturing these shots, proof that rainy days can end in the best kind of glow!

Keewaydin Island Is Calling You! 🏝️Rent one of our jet skis to explore Naples’ beautiful waterways and beaches of Keeway...
06/22/2025

Keewaydin Island Is Calling You! 🏝️

Rent one of our jet skis to explore Naples’ beautiful waterways and beaches of Keewaydin Island. With miles of gorgeous views, seashells worth collecting and wildlife to see along the way, it’s the perfect way to enjoy our slice of paradise!

Call Us Today To Book: 239.263.4949

This Kingfish showed up and our deep sea crew showed off 👑🔥Our M/V Sea Flight is running daily 6 and 8 hour trips! We’ve...
06/21/2025

This Kingfish showed up and our deep sea crew showed off 👑🔥

Our M/V Sea Flight is running daily 6 and 8 hour trips! We’ve got all necessities and know how, we just need you onboard!

06/20/2025

These dolphins on the Eco Tour stopped by and left us with a parting mist 🤭

Dolphin Watch/Eco Cruises daily, grab your front row seat to the wildlife and enjoy shelling at beautiful Keewaydin Island 🏝️🐚

🎉HAPPY BIRTHDAY to our amazing Director Jenny! She’s been with Pure Florida for 14 years and is an integral part of our ...
06/19/2025

🎉HAPPY BIRTHDAY to our amazing Director Jenny!

She’s been with Pure Florida for 14 years and is an integral part of our daily operations and our team. We are so lucky to have her 💙 Here's to celebrating YOU today and always!

Waited until the very end tonight, but the views paid off
06/17/2025

Waited until the very end tonight, but the views paid off

06/15/2025

🇺🇸 4th of July Fireworks Cruise 🇺🇸

Celebrate Independence Day with our popular sunset tour and front row seats to the fireworks show 🎆

Enjoy your choice of a boxed meal, incredible views and celebrate with us- the land of the free because of the brave 🇺🇸

🗓️ Friday July 4th, 7:15pm

Book Here: https://purefl.starboardsuite.com/e/fireworks-cruise-86662

💥 Specialty Cruise, restrictions apply 💥

Pure Florida offers sightseeing and sunset cruises, Jet Ski tours and rentals, boat rentals, fishing trips and charters, eco-tours, jet boat thrill rides and private family and corporate cruises.

No Dad Left On Land! Dad’s Cruise FREE tomorrow with any full paid adult or child’s ticket!  Cruise Times: 12pm, 2pm and...
06/14/2025

No Dad Left On Land!

Dad’s Cruise FREE tomorrow with any full paid adult or child’s ticket!

Cruise Times: 12pm, 2pm and 4pm

📲 Call Us To Book- 239.263.4949

Chasing The Bottom! Our headboat Sea Flight is heading out daily for 6 & 8 hour trips and there’s a spot with your name ...
06/11/2025

Chasing The Bottom!

Our headboat Sea Flight is heading out daily for 6 & 8 hour trips and there’s a spot with your name on it!

We supply the gear, bait and the know how!

Book your trip today!

06/10/2025

🎉 Fathers Day Special 🎉

Join us for a boatload of fun! Dads cruise FREE with the purchase of a full-priced adult or child’s ticket! Our narrated tour mixes scenic views, wildlife, with a sprinkle of dad jokes 😉

☎️ Must Call To Book 239-263-4949

Pure Florida offers sightseeing and sunset cruises, Jet Ski tours and rentals, boat rentals, fishing trips and charters, eco-tours, jet boat thrill rides and private family and corporate cruises.

Address

1200 5th Avenue S, Ste 501
Naples, FL
34102

Opening Hours

Monday 8am - 6pm
Tuesday 8am - 6pm
Wednesday 8am - 6pm
Thursday 8am - 6pm
Friday 8am - 6pm
Saturday 8am - 6pm
Sunday 8am - 6pm

Telephone

+12392634949

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Seas The Day!

Pure Florida specializes in water experiences that bring the beauty and wonder of Southwest Florida within reach!

Family owned and operated, our team offers pure family fun for all.

Together, our Naples and Fort Myers locations offer sightseeing, river and sunset cruises, Jet Ski tours and rentals, boat rentals, fishing trips and charters, eco-tours, jet boat thrill rides and private charters. Every tour is guided by friendly, Coast Guard-certified captains.

Recently named best family-fun activity, day cruise, sightseeing tour, watersport rental and fishing charter by Gulfshore Life’s Reader’s Choice Awards, Pure Florida provides so many ways to “Seas the Day”!