09/04/2026
More and more clients are coming to me with AI-prepared itineraries — and honestly, I love that they're using it.
But ChatGPT is a brainstorming tool, not a travel agent. It can dream up an amazing trip... and also miss sold-out tours, real flight prices, and seasonal access issues that only a local expert would catch.
So how should you actually use AI when planning a trip — and where does a travel advisor come in?
I broke it all down on the blog: https://jenmitchelltravel.com/article/chatgpt-vs-travel-advisor-ai-trip-planning