First in Service Travel

First in Service Travel Travel Experience Company (TEC) headquartered in New York City, with five-star teams in Los Angeles,

New York City-based First in Service (F1S) is a Travel Experience Company (TEC), with a discerning clientele in finance, fashion, entertainment, media, and technology. Sister and brother entrepreneurs Erika Reategui and Fernando Gonzalez founded the company in 1991 from a family ethic of service first. Since then, our award-winning team has expanded to Los Angeles, Miami, Bogota, London, Madrid, M

exico, Toronto and Vancouver. We have dedicated corporate, luxury leisure, entertainment, and events divisions to handle all of your travel needs. F1S is a member of Virtuoso, the leading global luxury travel network.

F1S is kicking off Pride Month with a look at the Pride celebrations across our 1 Global Network.
06/01/2026

F1S is kicking off Pride Month with a look at the Pride celebrations across our 1 Global Network.

Our very own Akasha Richmond was recently featured in People for her past work as a private tour chef for Michael Jackso...
05/26/2026

Our very own Akasha Richmond was recently featured in People for her past work as a private tour chef for Michael Jackson. Learn more about the journey that led her to becoming a travel advisor, and reach out today to see what culinary adventure she can book for you.

Want to read the full feature? Visit the link in our bio.

Two iconic brands are preparing to make their debut on the slopes of Courchevel. Get your F1RST Look at what’s coming ne...
05/22/2026

Two iconic brands are preparing to make their debut on the slopes of Courchevel. Get your F1RST Look at what’s coming next, along with a few standout properties already defining the destination in the meantime.

From the fjords of Norway to the shores of Australia, Regent Seven Seas Cruises’ newly announced 2028–2029 Voyage Collec...
05/21/2026

From the fjords of Norway to the shores of Australia, Regent Seven Seas Cruises’ newly announced 2028–2029 Voyage Collection features 230 immersive itineraries designed to inspire every kind of traveler. Plus, through First in Service, you’ll have access to register early booking requests before the rest.
 
Ready to secure your preferred sailing? Contact your F1S advisor today.

05/19/2026

Next month, a French icon is making its debut on Paraga Beach: Fouquet’s Mykonos. With 61 stunning suites and 3 villas, the property blends natural materials and clean lines to deliver the brand’s fifth destination worldwide.
 
Ready to be among the first to stay? Contact your F1S advisor today.

The Jazz Club at Aman New York is bringing a renewed sense of occasion back to Midtown Manhattan. With nightly live perf...
05/15/2026

The Jazz Club at Aman New York is bringing a renewed sense of occasion back to Midtown Manhattan. With nightly live performances, the venue channels the timeless nostalgia of a bygone era, while inventive cocktails and globally inspired light fare pay homage to both Aman’s international footprint and New York City’s rich cultural tapestry.
 
Ready to experience it for yourself? Contact your F1S advisor today.

05/14/2026

We are thrilled to share that F1S LATAM is officially a member of the Virtuoso Network! Just months after opening our Mexico City office, this milestone reflects the incredible dedication of our team and marks an exciting new chapter for our LATAM community, with even more tailored support for our advisors, their clients, and the team behind the scenes in the region.
 
A huge thank you to our friends at Virtuoso for helping make this possible. We cannot wait for what’s ahead as we continue to remain truly FRONT1ERLESS.
 
Want to read more about this milestone? Visit the link in our bio to read our feature in the Inside Travel Report.
 
[Versión en español]
 
Nos entusiasma compartir que F1S LATAM es oficialmente miembro de la Virtuoso Network. Tan solo unos meses después de la apertura de nuestra oficina en Ciudad de México, este logro refleja la increíble dedicación de nuestro equipo y marca un emocionante nuevo capítulo para nuestra comunidad LATAM, con aún más apoyo personalizado para nuestros asesores, sus clientes y el equipo que trabaja detrás de escena en la región.
 
Un enorme agradecimiento a nuestros amigos de Virtuoso por ayudarnos a hacer esto posible. No podemos esperar por todo lo que viene mientras seguimos siendo verdaderamente FRONT1ERLESS.
 
¿Quieres conocer más sobre este logro? Visita el enlace en nuestra bio para leer nuestro reportaje en Insider Travel Report.

05/13/2026

When the kids head back from Summer break, give them a “What I Did This Summer” story that tops the rest: spotting the Big 5 on safari.

Ready to experience it for yourself? Contact your F1S advisor today.

Today, on Global Travel Advisor Day, we’re celebrating the incredible advisors who make First in Service what it is toda...
05/06/2026

Today, on Global Travel Advisor Day, we’re celebrating the incredible advisors who make First in Service what it is today. Across our 9 offices around the world, their passion, expertise, and care are at the heart of every journey they create.
 
To celebrate, we asked our advisors what they enjoy most about being part of the F1S community. Happy Global Travel Advisor Day to our amazing F1S family.
 

As the stars begin stepping onto the Met Gala carpet and debuting their looks for fashion’s biggest night, we’re taking ...
05/04/2026

As the stars begin stepping onto the Met Gala carpet and debuting their looks for fashion’s biggest night, we’re taking a look at where this year’s Co-Chairs should check in once the stress of bringing it all together is behind them.
 

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444 Madison Avenue, 30th Floor
New York, NY
10022

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