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10/19/2026

Can an AI actually feel anything—or is it just simulating emotion? As philosophers, neuroscientists, and engineers debate whether AI will ever possess genuine inner experience or sentience, we decided to ask a different question: If an AI could feel, what would it dream?

Every night, the AI autonomously dreams up a whole new world complete with its own visuals and soundscapes.

Tomorrow brings a new dream—what it will be, no one knows.

Step into the dream: dream-with-ai.com

10/16/2026

Same DNA. Next evolution.
After 20 years we are officially evolving into DEPT® LABS. A creative playground to break, build and invent what’s next in digital culture.

Our team, values, founders, and creative standard remain the bedrock of everything we do, but with faster experiments, bigger ideas, and groundbreaking, creative work.Here’s to the next 20 years of pushing boundaries together.

Our two travelers, Horse and Monkey, have ventured deeper into the digital landscape of Mondays. And while Horse keeps h...
10/01/2026

Our two travelers, Horse and Monkey, have ventured deeper into the digital landscape of Mondays. And while Horse keeps her eyes on the path, Monkey is secretly playing tic-tac-toe with himself using Horse’s mane. “Oh yeah, I won again!” Monkey shouted out loud.
“What’s going on?” Horse asked, surprised.
“I’m crushing this crazy game - my tail versus my hand.”
“You’re a natural,” Horse grinned to herself.

No one bought our idea, so we built it. Beanie and the Balloonist turned real-world streets into a live Pac-Man game. This was four years before Pokémon Go launched.

We helped visualize a developer’s dream game, Pack a Puzzle. That passion project grew into Set Snail, a standalone gaming studio.

When Chrome debuted Voice Search, Google invited us to build a clever Chrome Experiment game centered around voice recognition.

During YouTube’s major rebrand, we crafted YouTube Gaming. Nine years later, its heart logo remains at the core of the brand.

We partnered with Star Atlas to build an immersive site teasing their AAA space strategy game and metaverse launch.

Seamless cross-device gaming had it all: identity, product design, and a forward-looking catalog for Google Play Games.

To build hype for Cloud Castles, we created an immersive website for Digital Insight Games that offered a peek inside.

Nex makes families move. We designed their site to reflect that energy, creating a web experience that never stays still.

On rare occasions, our digital ideas become physical games. 120 Words makes the 120 most-used danish words familiar and less tricky through play.

“Now that you are turning 20, who would you like to paint your portrait?” Monkey asked Horse.Horse paused to think: Woul...
09/25/2026

“Now that you are turning 20, who would you like to paint your portrait?” Monkey asked Horse.

Horse paused to think: Would René Magritte depict her with a nod to Ceci n’est pas un cheval? Or would she be a novella by Margaret Atwood - a story about a mare caught in a digital dystopia, printed on paper sourced from a Finnish forest?

While we can only guess what Horse’s choice would be, one thing is certain: it has been a true privilege to collaborate with so many visionary artists and museums over the years.

Being commissioned by MoMA to create a digital experience for an exhibition on 20th-century childhood felt surreal. An era of online exhibition sites had begun.

The following year, we stepped into the surreal world of René Magritte. Art, sound, and design came together in a digital experience that still feels timeless today.

Next, we stepped into another iconic museum to build the Guggenheim’s digital site for ZERO—the ‘50s and ‘60s artist network that tore up the rulebook.

Our first Katie Paterson project, Future Library, spans 100 years. Time will tell if our digital work lasts as long.

We brought Katie Paterson’s Hollow online—letting users explore a physical installation of 10,000 tree species.

We built an immersive site for Erika Senft Miller, translating her live, multi-sensory performances online.

When COVID halted The Bartlett Summer Show, we built a virtual site for 700+ students – still updated every year since.

“My butt hurts!” Monkey shouted.“What about my back?” Horse replied. “Can’t we design a solution? A thousand balloons so...
09/21/2026

“My butt hurts!” Monkey shouted.

“What about my back?” Horse replied. “Can’t we design a solution? A thousand balloons so you hover above me?”

“We’re in a desert full of cacti!”

“Okay, okay... what about a saddle with a dual-massage function?”

“Hmm. Maybe that’s not so stupid.”

Over the years, we’ve been asked to design for almost everything: Weather apps, maps, retirement homes, wearables, and gaming platforms. But we’ve never done saddles.

Briefed to build something innovative, we told a phone company to help users disconnect. We still love this concept.

A meeting room was transformed into a mini factory line to hand-craft real, working Bud Light consoles for global gamers. Tim The TaT Man Review: https://www.youtube.com/watch?v=yhQvXCPAZbw

The desert is the ultimate Land Rover playground, but it lacks maps for non-existent roads. We built one.

We partnered with Intel to create 3DAT, an AI tool mapping athlete biomechanics to help coaches unlock elite performance.

We didn’t do the dancing, but testing Rokoko’s motion tracking suit was an amazing chance to explore new tech.

Rethinking the user experience for Google Wear OS was an incredible lesson in micro-screen design.

Sometimes a side hustle opens unexpected doors. Fingerspelling was our gateway into whole new territories.

One of our earliest AI projects explored how smart recommendations could help users buy the right furniture.

Partnering with NVIDIA, we built an open library to bring American Sign Language access to everyone worldwide.

Slowly riding into the sunset, a melancholy Horse started humming.“We need a playlist for this ride,” she said.“Way ahea...
09/11/2026

Slowly riding into the sunset, a melancholy Horse started humming.
“We need a playlist for this ride,” she said.
“Way ahead of you - just press play!” Monkey replied.
Anyone passing by would have caught them in vibrant outfits, singing a strange duet of “Can You Feel the Love Tonight” and dancing into the dusk.
Listening to this playlist, we’re still amazed by the talent and trust these artists and partners gave us: https://open.spotify.com/playlist/7KXtLSZ7VrI4QN7leM7KNy?si=5147eadb7cdb4eba&pt=4f858c82f752caa62440a8e2de251e0e

Spleen United dropped Sunset to Sunset with a 24h gig. We built a puzzle site off their album art to drive digital buzz!

Evolving with B&O, we pitched an audio treasure hunt - building a wild, interactive sound universe with the band MEW!

Watching an artist build an album was truly inspiring. A favorite moment was when J. Views played on snow. Go check it out.

Though a totally new musical genre, Residente’s heritage journey built on the J.Views Diary mindset to trace his roots.

Heartbeat-driven site for J. Views’ ‘Almost Forgot My Heart’. The visual universe was tough, but turned out beautiful.

Horizontal scrolling is one of those UX moves that usually raises red flags - until the metaphor is so perfectly aligned with the real-world product that it actually makes sense.

Building a digital concert hall for history’s biggest film songs was pure magic. Alan Menken made it a dream come true.

We crafted a dynamic brand for UMPG’s new creator library, pairing music heritage with fresh energy for creators.

13 years after our first B&O project: Turn your Spotify mood into a live 3D avatar, bringing sound to life.

Good friends Residente and Bad Bunny share a love for b**r, so we joined the party to craft a fun brand identity.

“Left or right?” Horse asked Monkey.“Let’s go left.”“Nice choice, this seems like a magical place,” Horse said, walking ...
09/04/2026

“Left or right?” Horse asked Monkey.

“Let’s go left.”

“Nice choice, this seems like a magical place,” Horse said, walking ahead. “I think you’re a great sidekick, Monkey. You’re like my Robin.”

Monkey shrugged. “Pretty sure it’s the other way around.”

“Okay, my bad,” Horse chuckled. “Let’s just say we’re like Han and Chewie.”

“Deal. But I’m Han.”

-—

Through out the years we have made a bunch of digital side-kicks. Someone who can guide and help the kids. The latest one in the family is Noodles made for Netflix Gaming. Here is a glimbs of the process of how we get to the result.

We always run concept auditions for characters. Here, each sidekick was born from a genre!

The dog was the app’s best friend and felt like home. Next question: what breed should it be?

A sketch is one thing - but how will it actually look in vector style? Time to bring it to life!

The coloring book test: hand over the outline and see how kids actually choose to color the dog!

You might know the Doodle - now, meet Noodle! We always weave the brand into characters, in some cases it stays in sketch mode.

Raising a digital dog is hard work! We mapped out all the sweet and messy moments we’d face with Noodle.

Closing in on the final look! Noodle’s design and personality are finally coming together.

Getting Noodle app-ready meant rigging him up! Now he’s animated and ready for whatever comes his way.

And there you go! Meet Noodle – our brand-new digital puppy. We even taught him a few tricks!

That face says it all! We gave Noodle a full range of emotional reactions for every interaction.

Finally the teddy-test is an absolute must when inventing sidekicks

That’s all folks.

08/17/2026
01/31/2024

Undo the Firewall, a collaboration between Hello Monday/DEPT® and The True Story, launches today to counter internet censorship in Russia. With the World Economic Forum declaring "Misinformation" as the #1 global threat for 2024, this initiative empowers website owners to host uncensored news stories.

Join the fight against censorship and help bring real news to Russians at undothefirewall.com.

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