10/15/2026
Sometimes the most valuable thing I can tell a client is: “Don’t do that.”
One of the biggest examples? Trying to see an entire country in one trip.
Take Italy. It’s roughly the size of Florida. I’ve lived in Florida for 13 years and I still haven’t seen all of it. Yet somehow we think we can experience all of Italy in 10 days.
Two nights somewhere sounds like enough until you realize that after travel time, checking in and packing up again, you really have about a day and a half.
Can you say you’ve been there? Sure. But did you really experience it?
Could we add another destination? Probably. But sometimes my job is to tell you that I don’t think we should.
A great trip isn’t about fitting in as much as possible. It’s about making the most of the time you have.