The Obvious Choice is your one stop solution for Experiential Travel, Conferences, Incentives and Event Management.
Established in 1994, The Obvious Choice is a full-service bespoke events, travel and incentives agency with extensive experience servicing businesses in both the public and private sector. Owner and founder of The Obvious Choice, Zaritha van Wyngaardt, is passionate about travelling and offers corporate clients, as well as individuals, the opportunity to travel to vibrant destinations to experienc
Pabala is where glorious views, genuine people, and a deep respect for the land come together in the most inspiring way.
17/07/2025
Matera taught me something profound: your past does not define your future. From being labelled the “shame of Italy” to becoming a cultural icon and UNESCO World Heritage Site, Matera is living proof that transformation is possible – slowly, deeply, and beautifully.
In 2019, Matera was crowned the European Capital of Culture, and has since become one of the top-rated destinations in Italy. The world no longer pities Matera – it celebrates her!
So if you’re ever feeling stuck, remember Matera. The stones may have once witnessed hardship, but today, they shine with pride. And maybe, just maybe, we all have a little Matera in us — a hidden strength, waiting to be uncovered.
16/07/2025
✨ Matera Reborn: In the '90s, visionaries like Pier-Gregorio helped breathe new life into Matera’s ancient Sassi. He began by tracking down the original owners of several of the old stone dwellings. He bought the properties, one by one, and lovingly restored them into guest rooms.
✨ Today, Hotel Sassi has 47 unique rooms carved from the rock, and offers one of the most authentic, heart-filled stays in the city.
✨ Reviving the Sassi for tourism helped change the future of Matera forever. ❤
15/07/2025
Did you know Matera is one of the oldest continuously inhabited cities in the world? It’s believed to be over 9,000 years old, right behind Jericho and Aleppo. That’s older than written history, the pyramids, and even pizza (which is saying something in Italy!).
08/07/2025
✨ When I first set eyes on Matera, I had a lump in my throat. This wasn’t just another Italian hilltop town – it was like stepping into a biblical painting. Layer upon layer of honey-hued stone homes, carved directly into the cliffs, stacked like a giant puzzle over time. And time, oh yes – Matera has had more than most. ❤
03/07/2025
Tucked along the Adriatic coast in the Puglia region of southern Italy, Trani is a coastal treasure that blends history, serenity, and seafaring charm. The town’s highlight is the Cathedral of San Nicola Pellegrino, a breathtaking Romanesque masterpiece perched right on the edge of the sea. Its old port is lined with fishing boats, trattorias, and locals enjoying the salty breeze — a true reflection of slow Italian living.
🎥 Drone footage by solo traveler and visual storyteller Glenn Huizinga Wherethesoulswander
11/06/2025
✨ Not snow… SALT! ✨
Just look at this surreal landscape at the Saline of Margherita di Savoia, hosted by the incredible team at Cuor di Mare - Atisale. 💫
We wandered among salt dunes and scooped up glistening crystals in this magical natural reserve. 🌿🦩 A totally unforgettable experience in Puglia. A wellness boost close to the nearby thermal baths at Terme di Margherita is highly recommended. 💧
This is the kind of off-the-beaten-track magic we live for! 🧳
15/05/2025
Ranthambore National Park in Northern India is where nature meets thrill — a safari escape that blends raw beauty, rich history, and unforgettable wildlife encounters. 🌿✨
Here’s why we love it:
✅ Spot the elusive Royal Bengal Tiger in its natural habitat
✅ Explore the ancient Ranthambore Fort inside the park
✅ Capture stunning landscapes and exotic wildlife
✅ Experience authentic jeep or canter safaris
✅ Witness magical sunrises over misty jungle trails
Pack your camera, sense of adventure, and a touch of wild spirit — let The Obvious Choice take you there! 🌍🧳
06/05/2025
India holds a sacred space in Zaritha's heart and her visit to Haveli Dharampura, Old Delhi , the only UNESCO-awarded heritage site in the heart of Old Delhi, was nothing short of magical.
From a traditional lunch to serene rooftop views, kite flying in the golden light, and intricately restored rooms, this 200-year-old haveli is more than just a building — it’s a soulful experience.
Between 2011 and 2016, this protected heritage building underwent a six-year restoration led by its current owner, Mr. Goel — entirely without financial or technical support from the government. His vision and commitment transformed a forgotten 19th-century haveli into an architectural and cultural treasure.
Here’s why Haveli Dharampura is so unforgettable:
💛 It honours Mughal-era craftsmanship and architecture
🍛 The Chef’s tasting menu at Lakhori Restaurant is a heartfelt tribute by Mrs. Preeti Goel, inspired by her grandmother’s Old Delhi recipes
🛏️ Each room tells its own story with vintage elegance and modern comfort
🌇 Spectacular rooftop views over Jama Masjid and other landmark locations like Sis Ganj Gurudwara and Shankaracharya/Jain mandir, as well as the bustling Chandni Chowk (Chandni Chowk is one of the oldest and busiest markets in Old Delhi).
🤝 The staff? Absolutely amazing — warm, attentive, and full of heart.
👉
The Obvious Choice is proud to uncover destinations that stir the heart and spark lifelong memories. This is the India we love to share — rich in spirit, beauty, and unforgettable experiences.
01/05/2025
✨ Happy Worker's Day from all of us at The Obvious Choice ✨
Today, we celebrate every person in the travel and hospitality industry — from baristas and drivers to concierges, travel planners, chefs, hotel staff, tour operators, and luxury experience creators.
Whether you’re behind a coffee counter or curating once-in-a-lifetime journeys, you are the heartbeat of this industry. You don’t just serve people — you serve joy, connection, and unforgettable moments. 🌍💛
To our colleagues, partners, suppliers, and friends: we see you, we appreciate you, and we thank you. This day is for you. 🙌
12/04/2025
We couldn’t resist jumping on the action figure trend! 🎯 So here it is… our very own Zaritha van Wyngaardt: The Obvious Choice. 💥✈️💼
Because being a boss in events is a superpower. 😎
: Activated!
📦✨ What do you think of our custom packaging?
08/04/2025
Thailand Introduces a Digital Arrival Card (TDAC) effective 01 May 2025.
✅ Starting 1 May 2025, all non-Thai nationals entering Thailand by air, land, or sea must complete the Thailand Digital Arrival Card (TDAC) online before arrival.
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Our Story
Specialising in the curation and organisation of personalised events and experiences for our range of discerning clients, the agency prides itself in sourcing, creating, implementing, co-ordinating and executing quality programmes to suit each client’s specific requirements, with people at the (obvious) heart of everything we do.
From smaller intimate gatherings to elaborate productions; our clients benefit from the dedicated attention of an efficient, close-knit team of driven and agile experts with decades of experience in the logistics of travel and event management; and an extensive established network of notable suppliers to meet any client’s need.
With our well-travelled CEO, Zaritha van Wyngaardt at the helm; we offer corporates, leisure and group travellers the support to enjoy authentic travel and events in a variety of vibrant local and international destinations.
We offer a range of incentive-focused travel and event-related services, including:
Flight management;
Transfers;
Accommodation;
Venue Management;
Creative Conseptualisation;
Event Logistics;
Procurement of Corporate Identity and
Group Activities.
We are registered with the following organisations:
Meeting Professional International (MPI)
Site Incentive Travel (SITE)
Pacific Asia Travel Association (PATA)
The International Air Transport Association (IATA)