Actuate

Actuate Actuate is an award-winning internal marketing, change management and internal communications agency. It's how we cut through the clutter.

Actuate is an award-winning internal marketing and communications agency with 24 years experience working alongside some of South Africa's biggest blue-chip companies and companies abroad. We don't believe in one-size fits all and never adopt a formulaic approach. We believe in delivering original, memorable and meaningful communication. It's how we mobilise employees to think, feel and act in new

ways. It's how we close the credibility gap between what you promise your customers and what they actually experience.

Shift from CEO, COO or CHRO to CRO By far the biggest challenge in any complex organisational transformation is how few ...
16/04/2026

Shift from CEO, COO or CHRO to CRO

By far the biggest challenge in any complex organisational transformation is how few people really understand WHY the change is so urgently required. In every process we run, it's astonishing how even though people might understand the what and how, when pushed for the real strategic rationale for the shift, things get vague. Different perspectives are offered - even contradictory ones. Even at a senior leadership level.

That's why it's so important to build your before you build your transformation plan. When you have a compelling that contains the irresistible combo of then your leadership role is relatively simple - be the

The best leaders don't leave this to chance.

Ex*****on follows the story people believe.

And a bad story, built only on logic, quickly becomes a
constraint that can’t be fixed later.

"I fired the CEO and got a new one." Wise words from a CEO who was sharing his lessons of an uncomfortable personal and ...
16/04/2026

"I fired the CEO and got a new one." Wise words from a CEO who was sharing his lessons of an uncomfortable personal and organisational transformation.

We support CEOs and execs in navigating their complex organisational transformations. Frustratingly, there is often a huge blind spot or denial that these very leaders are the ones who have to transform first, before we 'get the organisation to transform'.

Because organisations don't transform, people do. The people whose transformations will have the outsized impact on the rest of their people, will be the system leader and the executive group. If you choose to avoid this emotional labour and discomfort, everything else you do from there will be significantly less effective.

It's simple, but it's hard, and this is where leadership courage and honesty come in.

The CEO I mentioned above was talking about himself.



27/03/2026

Make the invisible rulebook visible. So everyone understands the real game being played, and how to play it. That's when strategy & culture gets traction, and why ex*****on stalls if you don't.


"As a leader, you are nothing more than a story in the minds of others"Why not make the most of this fact by being inten...
04/08/2025

"As a leader, you are nothing more than a story in the minds of others"

Why not make the most of this fact by being intentional and learning in a live environment from the inimitable Colin Skelton, Kevin Liebenberg and other leaders.

Colin and Kevin have been threatening to collaborate on an offering like this for years. Now the time has come, and we're super excited to see what transpires.

If you're up for something real, messy and very practical, please join us.

DM me for more details, costs and place.

The idea of value vs effort shows that what really matters in business are the results we deliver, not just the hours or...
28/05/2025

The idea of value vs effort shows that what really matters in business are the results we deliver, not just the hours or physical effort we put in. Most of our clients and partners care about outcomes that solve problems, enable seamless change, or even open up new opportunities during the change process. When we focus on doing work that truly matters with people who really care, we build trust and a stronger understanding in the change space. By emphasising and clarifying the ‘why,’ we reduce confusion and fear around the change. Are we simply doing more, or are we doing what matters?

"It is with great pride that we congratulate you on being awarded a Gold Quill Award of Excellence for The Xcellerator P...
05/05/2025

"It is with great pride that we congratulate you on being awarded a Gold Quill Award of Excellence for The Xcellerator Programme.

Your work exemplifies the innovation and strategic thinking that the Gold Quill Awards seek to celebrate. Receiving international recognition at this level is a remarkable achievement and a reflection of your outstanding contribution to our profession.

You’ve raised the bar for communicators globally and brought home an incredible honour to Africa, and we couldn’t be prouder. Your success reminds us of the power of effective communication to drive transformation and excellence."

What wonderful words to receive from the IABC Africa Region chairperson Camilla Osborne (SCMP)

As one of only 2 Gold Quill Awards of Excellence in the International Association of Business Communicators IABC category for hashtag from entrants around the world, we are humbled and delighted.

Thanks to our great clients at MTN South Africa CXO and our exceptional partners Game On Performance Solutions, for one of the most challenging and rewarding programs we've had the privilege of supporting.

Not one, but three! We’re humbled to have won three IABC Africa Region Silver Quill Awards for our work on the MTN South...
25/03/2025

Not one, but three! We’re humbled to have won three IABC Africa Region Silver Quill Awards for our work on the MTN South Africa CXO campaign!

We are proud to announce that The Actuate Group, in collaboration with Game On Performance Solutions and MTN South Africa CXO, has been recognised with three prestigious Silver Quill Awards from the International Association of Business Communicators (IABC) Africa Region.
Awards received:
· Best of the Best 2024 – WE GOT THE M-PWR Music Video and The Xccelerator Programme
· Award of Excellence – WE GOT THE M-PWR Music Video
· Award of Excellence – The Xccelerator Programme

These awards reflect the power of strategic communication, impactful storytelling, and strong collaboration. A huge thank you to our clients, partners and team for their commitment to excellence.





A new chapter for Actuate: Let’s welcome Dubai to the family!We’re delighted to share that Actuate is now proudly servin...
25/11/2024

A new chapter for Actuate: Let’s welcome Dubai to the family!

We’re delighted to share that Actuate is now proudly serving clients from three fantastic locations: Johannesburg, Cape Town, and Dubai!

From Africa to the Middle East, our presence is growing, bringing our expertise in strategic change marketing to those who are ready to inspire, innovate, and transform both their people and organisations.

Wherever you are in the world, let’s unlock new possibilities together!

We’d love to hear from you. Visit us at www.actuate.world and let’s start a conversation about how Actuate can support your vision and journey to .

Actuate is thrilled to announce that we have been honoured with 2 Awards of Excellence at the 2024 IABC Africa Region Si...
20/11/2024

Actuate is thrilled to announce that we have been honoured with 2 Awards of Excellence at the 2024 IABC Africa Region Silver Quills. These awards recognise outstanding work on The MTN Xcellerator Programme and the MTN We Got the M-PWR music video, created in collaboration with MTN CXO and Game On Performance Solutions.

But that’s not all - we also brought home the prestigious Best of the Best Award for having the top two highest-ranking entries in the competition.

This remarkable achievement highlights our unwavering commitment to delivering innovative and impactful change marketing solutions. A heartfelt thank you to our phenomenal team, whose dedication and creativity made this possible, and to our incredible client, Cornelia Van Heerden, Celicia Jansen van Rensburg and the MTN CXO team, for trusting us with their vision.

This recognition reflects our commitment to being intellectually curious and creatively courageous and transforming bold ideas into meaningful impact.

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Monday 08:30 - 17:00
Tuesday 08:30 - 17:00
Wednesday 08:30 - 17:00
Thursday 08:30 - 17:00
Friday 08:30 - 17:00

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