Actuate

Actuate Actuate is an award-winning internal marketing, change management and internal communications agency. It's how we cut through the clutter.

Actuate is an award-winning internal marketing and communications agency with 24 years experience working alongside some of South Africa's biggest blue-chip companies and companies abroad. We don't believe in one-size fits all and never adopt a formulaic approach. We believe in delivering original, memorable and meaningful communication. It's how we mobilise employees to think, feel and act in new

ways. It's how we close the credibility gap between what you promise your customers and what they actually experience.

The idea of value vs effort shows that what really matters in business are the results we deliver, not just the hours or...
28/05/2025

The idea of value vs effort shows that what really matters in business are the results we deliver, not just the hours or physical effort we put in. Most of our clients and partners care about outcomes that solve problems, enable seamless change, or even open up new opportunities during the change process. When we focus on doing work that truly matters with people who really care, we build trust and a stronger understanding in the change space. By emphasising and clarifying the ‘why,’ we reduce confusion and fear around the change. Are we simply doing more, or are we doing what matters?

"It is with great pride that we congratulate you on being awarded a Gold Quill Award of Excellence for The Xcellerator P...
05/05/2025

"It is with great pride that we congratulate you on being awarded a Gold Quill Award of Excellence for The Xcellerator Programme.

Your work exemplifies the innovation and strategic thinking that the Gold Quill Awards seek to celebrate. Receiving international recognition at this level is a remarkable achievement and a reflection of your outstanding contribution to our profession.

You’ve raised the bar for communicators globally and brought home an incredible honour to Africa, and we couldn’t be prouder. Your success reminds us of the power of effective communication to drive transformation and excellence."

What wonderful words to receive from the IABC Africa Region chairperson Camilla Osborne (SCMP)

As one of only 2 Gold Quill Awards of Excellence in the International Association of Business Communicators IABC category for hashtag from entrants around the world, we are humbled and delighted.

Thanks to our great clients at MTN South Africa CXO and our exceptional partners Game On Performance Solutions, for one of the most challenging and rewarding programs we've had the privilege of supporting.

Not one, but three! We’re humbled to have won three IABC Africa Region Silver Quill Awards for our work on the MTN South...
25/03/2025

Not one, but three! We’re humbled to have won three IABC Africa Region Silver Quill Awards for our work on the MTN South Africa CXO campaign!

We are proud to announce that The Actuate Group, in collaboration with Game On Performance Solutions and MTN South Africa CXO, has been recognised with three prestigious Silver Quill Awards from the International Association of Business Communicators (IABC) Africa Region.
Awards received:
· Best of the Best 2024 – WE GOT THE M-PWR Music Video and The Xccelerator Programme
· Award of Excellence – WE GOT THE M-PWR Music Video
· Award of Excellence – The Xccelerator Programme

These awards reflect the power of strategic communication, impactful storytelling, and strong collaboration. A huge thank you to our clients, partners and team for their commitment to excellence.





A new chapter for Actuate: Let’s welcome Dubai to the family!We’re delighted to share that Actuate is now proudly servin...
25/11/2024

A new chapter for Actuate: Let’s welcome Dubai to the family!

We’re delighted to share that Actuate is now proudly serving clients from three fantastic locations: Johannesburg, Cape Town, and Dubai!

From Africa to the Middle East, our presence is growing, bringing our expertise in strategic change marketing to those who are ready to inspire, innovate, and transform both their people and organisations.

Wherever you are in the world, let’s unlock new possibilities together!

We’d love to hear from you. Visit us at www.actuate.world and let’s start a conversation about how Actuate can support your vision and journey to .

Actuate is thrilled to announce that we have been honoured with 2 Awards of Excellence at the 2024 IABC Africa Region Si...
20/11/2024

Actuate is thrilled to announce that we have been honoured with 2 Awards of Excellence at the 2024 IABC Africa Region Silver Quills. These awards recognise outstanding work on The MTN Xcellerator Programme and the MTN We Got the M-PWR music video, created in collaboration with MTN CXO and Game On Performance Solutions.

But that’s not all - we also brought home the prestigious Best of the Best Award for having the top two highest-ranking entries in the competition.

This remarkable achievement highlights our unwavering commitment to delivering innovative and impactful change marketing solutions. A heartfelt thank you to our phenomenal team, whose dedication and creativity made this possible, and to our incredible client, Cornelia Van Heerden, Celicia Jansen van Rensburg and the MTN CXO team, for trusting us with their vision.

This recognition reflects our commitment to being intellectually curious and creatively courageous and transforming bold ideas into meaningful impact.

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After an incredible journey in Saudi Arabia, the Actuate team is back, filled with inspiration and a sense of achievemen...
28/10/2024

After an incredible journey in Saudi Arabia, the Actuate team is back, filled with inspiration and a sense of achievement. We’re proud to have partnered with our client to implement transformational change strategies that are set to shape the future of their organisation.

Our time in Saudi Arabia reaffirmed the power of global change expertise and partnership with clients, where understanding local nuances and aligning them with global best practices make all the difference.

Saudi Arabia surprised me in so many ways. From swimming in the Gulf of Arabia, to eating a traditional meal, on the floor, with my fingers and workshopping with people from the executive to the frontliners was intriguing. The warm welcome and willingness to change was palpable and our concerns around language challenges melted away during our research conversations. The country is transforming at a rapid pace and Vision 2030 is something to watch.

We’d like to thank our client for their trust and collaboration -it is an honour to work together. The future looks bright, and we’re excited to see the positive impact unfold.

Greetings from Saudi Arabia! The Actuate team is on the ground, bringing our global change expertise to life in this inc...
22/10/2024

Greetings from Saudi Arabia!

The Actuate team is on the ground, bringing our global change expertise to life in this incredible region. It’s been an exciting journey so far as we collaborate with our new client on transformational strategies that align people, processes, and performance for sustainable success.

From strategic planning sessions to dynamic problem-solving, we’re seeing firsthand how global change management principles are helping to shape the future. This project reaffirms our belief that change is universal, but the way we approach it must be tailored, agile and culturally aware.

Stay tuned as we continue making an impact and helping our client navigate through this exciting change journey. It’s all about building bridges and unlocking potential - one transformative step at a time.

As global change experts, Actuate is proud to be the Platinum Sponsor of the Global ACMP Change Conference on 13 and 14 ...
21/10/2024

As global change experts, Actuate is proud to be the Platinum Sponsor of the Global ACMP Change Conference on 13 and 14 November 2024 at The Indaba Conference Centre. Join us and be exposed to global change experts from SA, USA, Canada and Saudi Arabia. Join us and hear global change experts from SA, USA, Canada, and Saudi Arabia share insights on how to dance with change in a more productive and sustainable way. Click here for more details: https://lnkd.in/dYV77Su2

Previous and current clients of Actuate qualify for a 50% discount on the ticket price. Contact Kevin Liebenberg for details.






Today, we embark on a new adventure! It’s off to Saudi Arabia we go as we continue to make an impact on the global stage...
21/10/2024

Today, we embark on a new adventure!

It’s off to Saudi Arabia we go as we continue to make an impact on the global stage. As global experts, we’re proud to expand our footprint from Africa to the world, partnering with incredible organisations and driving transformational change.

Wishing our team the best of luck on this journey - may collaboration and success guide every step.

How agile and open to are organisations in today's rapidly changing world? How does an organisation build capacity and...
07/10/2024

How agile and open to are organisations in today's rapidly changing world? How does an organisation build capacity and capability for change to become more resilient where all employees are pulling together in the same direction?

Kevin Liebenberg of Actuate will be presenting a workshop at the ACMP - Association of Change Management Professionals in Johannesburg in November on how to drive large systemic transformation and change in organisations, an important theme in today's constantly changing landscape of the business world.

The details are below:
https://lnkd.in/eHeY9-UZ




To celebrate Women’s Month and acknowledge the contributions of The Actuate Group in the mining industry, we are present...
12/08/2024

To celebrate Women’s Month and acknowledge the contributions of The Actuate Group in the mining industry, we are presenting a short series focused on Women in Mining. This series delves into the challenges, changes, and progress within the sector, featuring insights from real women actively working in mining.

Women represent 12% of the mining workforce in South Africa.

Consider Zeinab Camara (representative picture): “Each morning, knowing that my work positively impacts the lives of both women and men is the greatest reward. Africa is blessed with immense resources—let these benefits be shared by all.”

A major concern for women working underground is safety, particularly the risk of sexual harassment and violence from male colleagues and illegal miners.

Improvements have been made to enhance safety for women working underground. These include better lighting, safer facilities such as toilets, showers, and changing rooms, and the provision of work buddies to ensure they do not have to move through isolated areas alone.

The Minerals Council of South Africa also highlights that altering the mindset of male colleagues is essential for ensuring women’s safety at work, and this remains a top priority.

Women like Zeinab are changing history by changing herstory.

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Actuate is an award-winning internal change marketing and communications agency with 20 years experience working alongside some of South Africa's biggest blue-chip companies. We don't believe in one-size fits all and never adopt a formulaic approach. We believe in delivering original, memorable and meaningful ‘change management’ and change communication. It's how we cut through the clutter. It's how we mobilise employees to think, feel and act in new ways. It's how we close the credibility gap between what you promise your customers and what they actually experience. #InternalMarketing #InternalCommunications #ChangeManagement #InternalComms #changemarketing