08/06/2026
Distribution in travel isn't about choosing between direct or indirect anymore, it's about understanding when each works best.
The industry is moving toward smarter, more connected models where suppliers, platforms, and agencies each play valuable roles.
Technology is making both channels more capable, and travelers benefit from having options that fit their needs. The opportunity for travel professionals? Stop thinking in either/or terms and start building strategies that work across the entire ecosystem.
Better distribution means better service, clearer choices, and stronger outcomes for everyone involved.