24/03/2026
There is a particular kind of tired that sets in after years of building something at full pace. You carry it so long it starts to feel normal. You only recognise it once it's gone.
After years of the corporate grind, multiple businesses and having just watched a startup she cofounded sell for AU$67 million, our founder and CEO, Belinda Bradford, got on a surfboard. No plan. Just waves. She ended up on a surf break in Australia, where she met Serena Adams, one of the world's best female surf coaches, who was already running surf trips for women.
Belinda watched what happened in those groups and recognised something immediately. Women who had never surfed before were paddling into the ocean, visibly terrified, and coming back to shore as different people. The thing that changed them had nothing to do with technique. They had done something genuinely hard, together, in a place that had absolutely no interest in their business or their title or even how much money they had in the bank. That is a specific kind of experience. She knew organisations spent extraordinary amounts of money trying to replicate it in conference rooms, and it almost never worked.
Surf Getaways was born. It became Woman Explore, because the women who came for the waves kept wanting more: adventures that took their breath away, cultures that shifted how they saw everything, the life they had quietly stopped asking for.
Then founders started showing up. And corporate teams. And industry networks that wanted a gathering people would actually travel for.
We are not just Belinda. We are a team of over 50 retreat creators, more than 1,000 alumni and hospitality partners, access to over 8,000 venues worldwide, and a network of experienced vendors and suppliers who can secure VIP access to any concert, performance or show on the planet.
Today, we become WEGroup Global.
Introduce yourself in the comments and tell us about the chapter you're living in 2026. We read everyone. And yes, BIG thank you, for being on this journey with us!
Read our full story here: https://www.wegroup-global.com/post/how-this-all-started-the-story-behind-wegroup-global