21/09/2026
THE IMAGE MATTERS. SO DOES HOW IT WAS MADE.
A powerful underwater photograph can stop us in our tracks. REAL FOCUS asks us to value the path to that image as much as the image itself. In 2027, the campaign will place honest image-making, clear authorship and responsible interaction with marine life at the centre of the competition. Because the strongest stories do not need to be staged to be memorable.
Next time an image stops you, pause and consider how it was made.
📸: Courtesy of Solitude Lembeh Resort
📍: Solitude Lembeh Resort | Lembeh Strait, Indonesia