11/09/2026
Nine years ago I was playing Mario Kart in a BrewDog bar in Leeds and put this photo on Facebook.
A former Alpoholics guest who happened to be working at BrewDog commented underneath: “We should talk about you stocking BrewDog in your lovely chalets.”
Twelve weeks later we announced the world’s first BrewDog chalet honesty bars. .
Since then they’ve been in the fridge on every changeover day, in the hands of thousands of chalet guests, and somewhere in the background of nearly every photo on this account. They’ve backed us when we were much smaller than we are now, been ludicrously generous more times than we can count, and given us experiences and memories we’ll be dining out on for years.
But all good things must come to an end, and so we’re doing something different this coming season, which we’ll share properly very soon.
But first: a huge thank you to everyone at BrewDog who made it work so brilliantly; you definitely know who you are and i’ll always be a fan. Cheers 🍻