Action Tours

Action Tours Action Tours was established in 1992 and are an established wholesaler for group travel.

Action Tours has established itself as a leading specialist wholesaler for group travel to the UK, Ireland, the Isle of Man and Europe. Punching well above its weight in a very competitive industry, this Shropshire-based company now has 25 years experience in providing inventive and affordable tailor-made holidays for groups.

Today Ruth celebrates 30 years of dedicated service at Action Tours, and also marks her 40 years of work in travel. Befo...
01/06/2026

Today Ruth celebrates 30 years of dedicated service at Action Tours, and also marks her 40 years of work in travel. Before coming to Action Tours, Ruth was a tour manager for Cosmos & then Fourwinds/Cotsworld travel for 10 years. Ruth feels very lucky to have had such a wonderful career in travel and has met and made some wonderful friends and colleagues over the years.

“To work in travel, especially coach travel and tourism, you feel like you are part of one big family, most of our operators we work with feel more like long time friends and family, than customers”

Happy 30th work anniversary Ruth from all of the staff! 💚🍾🎉🎊

Enjoying an evening in Cardiff at the CTA event! 🙂R.B.Travel / Parrys International Tours Ltd / Taf Valley Coaches & Ric...
20/05/2026

Enjoying an evening in Cardiff at the CTA event! 🙂

R.B.Travel / Parrys International Tours Ltd / Taf Valley Coaches & Richard Taylor Travel

Last week, Danny explored the breathtaking beauty of Bonnie Scotland. From the dramatic shores of the Isle of Skye and t...
21/04/2026

Last week, Danny explored the breathtaking beauty of Bonnie Scotland. From the dramatic shores of the Isle of Skye and the majestic, rugged Highland mountains, to the vibrant streets of Glasgow for the VisitScotland Connect Conference 2026 — it was a journey filled with stunning scenery, inspiring connections, and unforgettable experiences. 🏴󠁧󠁢󠁳󠁣󠁴󠁿

Ruth is currently at a lively Meitheal in Killarney—reconnecting with industry colleagues, catching up with friends, and...
25/03/2026

Ruth is currently at a lively Meitheal in Killarney—reconnecting with industry colleagues, catching up with friends, and visiting local hotels. 💚

A big thank you to everyone who visited our stand at the British Tourism & Travel Show last week — it was wonderful to s...
23/03/2026

A big thank you to everyone who visited our stand at the British Tourism & Travel Show last week — it was wonderful to see you all!

We hope you enjoy exploring our special 35th anniversary brochure, along with our brand-new 4-year calendars.

If you weren’t able to attend, don’t worry — your brochures and calendars will be on their way to you this week.

We’d love to see your photos with them, so feel free to share in the comments below!

💚

PS - love the action shot Lloyd! 😉

17/03/2026
Look forward to seeing you all at the British Tourism & Travel Show on Thursday 19th March - stand B34! 👀💚
06/03/2026

Look forward to seeing you all at the British Tourism & Travel Show on Thursday 19th March - stand B34! 👀💚

09/02/2026
Great day with CTA - Coach Tourism Association exploring The Causeway coast and Giants Causeway.
08/02/2026

Great day with CTA - Coach Tourism Association exploring The Causeway coast and Giants Causeway.

Address

Action Tours Limited, 5 Aston Street
Shifnal
TF118DW

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 4:30pm

Telephone

+441952462462

Website

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