28/10/2026
📰Direct Kunming-Siem Reap Flights Resume as Cambodia Fights Tourism Slump
📰Direct Kunming-Siem Reap Flights Resume as Cambodia Fights Tourism Slump
— Direct flights between the southwestern Chinese hub of Kunming and Siem Reap have officially resumed after being suspended for a few months from, bringing a welcome boost to Cambodia’s struggling tourism sector following a steep decline in foreign visitors.
The inaugural flight touched down at Siem Reap Angkor International Airport on October 25, the Cambodia Tourism Board (CTB) announced Tuesday.
Kim Minea, CEO of the state-backed CTB, hailed the restored air link as a vital step toward rebuilding market confidence and simplifying travel from China.
“The resumption of direct air connectivity between Kunming and Siem Reap is a positive sign for the tourism industry,” Minea said, noting that the move follows joint promotional roadshows across major Chinese cities including Beijing, Guangzhou, and Chengdu.
Siem Reap, home to the iconic UNESCO World Heritage site of Angkor Wat, remains the anchor of Cambodia’s tourism strategy. However, official figures paint a grim picture for the broader industry, showing a 43.7 percent plunge in international arrivals to 2.46 million during the first nine months of the year, down from 4.37 million in the same period in 2025.
Despite these promotional pushes, tourism statistics reveal that international arrivals declined sharply during the first nine months of the year compared to the same period in 2025. Total international visitor arrivals for the nine-month period dropped 43.7% to 2,464,033, down from 4,377,466 during the previous year.
A breakdown of top visitor arrivals for this period highlights shifting source markets: Vietnamese visitors ranked first with 651,486 arrivals in 2026 compared to 906,398 in 2025, accounting for a 26.4% market share and a 28.1% decrease. Chinese visitors followed closely in second place with 643,314 arrivals in 2026 compared to 889,089 in 2025, representing a 26.1% share and a 27.6% decrease. Meanwhile, visitors from the U.S.A. ranked third, recording 140,276 arrivals in 2026 compared to 148,632 in 2025, representing a 5.7% share and a modest 5.6% decrease.
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By: Rann Reuy
©KPT English