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The new St. Joseph Convention and Visitors Bureau is all about the promotion of St.Joseph businesses, events, people, and beauty.
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A wonderful place to visit and a warm place to live.

10/21/2026

🏡🍺 SMALL BUSINESS SPOTLIGHT: BAD HABIT BREWING COMPANY
There are still bank vaults inside Bad Habit Brewing Company; they just happen to be full of b**r now.

Before the building became a brewery, it had been a bank and, later, St. Joseph’s city hall. When Bad Habit moved in, the old vaults were converted into walk-in coolers — one of those details most people sitting in the taproom would never know.

There’s a lot happening behind the scenes that customers don’t see.
During the day, a small production team is constantly working to keep up with Bad Habit staples like Habitual and Margarita while also creating new b**rs, seltzers, and THC beverages. Owner Eric Geier is especially proud of the standards they’ve held onto along the way: good ingredients, no cheap shortcuts, and a rotating tap list that keeps giving regulars something new to try.

Bad Habit opened in downtown St. Joseph in October 2015. The owners were already familiar with the area and believed a brewery would be a good addition to downtown. More than a decade later, the business has grown within that same space, including the addition of the Brewer’s Lounge — a private event area with its own bar, seating for 60, and room for up to 100 when the patio is included. But Eric doesn’t describe Bad Habit only as a brewery. The Brewer's Lounge is open and ready to host your next event!

He sees it as a gathering place for friends, families and neighbors — and as one small piece of a community that only works when people choose to participate in it. The business has also been a major contributor to and host of the annual long-running Rock 4 Alzheimers event, which continues to raise tons of money to support Alzheimers research.

“Community to us is getting to know your neighbor and supporting one another,” he wrote. “… You need to be involved, be curious, and be kind.”

Watch Bad Habit's social media for information about trivia, live music and other cool events throughout the year.

Photos | Rubinski Visual
Story | Mary C Bruno

09/28/2026

🏡 SMALL BUSINESS SPOTLIGHT: FLOOR TO CEILING

Darrick Saboe thought he might someday buy into Floor to Ceiling, the business where he'd spent seven years working in residential sales.

Buying the whole thing? That wasn't part of the plan.

When the previous owner asked if he'd ever consider purchasing the entire business, Darrick and his wife, Danielle, found themselves standing at a crossroads. Neither of them had ever owned a business this size. Danielle had spent her career as a nurse, not an accountant or business manager. But with a willingness to work hard, take a leap of faith, and trust that God would guide them, they said yes.
Four and a half years later, it's hard to imagine Floor to Ceiling without them.

One of the things Darrick talks about most isn't flooring or window treatments. It's Danielle.

He'll be the first to tell you that she walked into this business with no background in flooring, accounting, or running a company. Today, he calls her "the most solid piece of the puzzle," saying there's no one else he'd trust to manage everything she handles each day. Watching her grow into this role has been one of his greatest joys.

That appreciation extends to the entire team. The Residential Sales Team, headed up by Kara (pictured reading blueprints of a new home with Darrick), is known for helping customers find the right products without pressure, while Sean keeps the warehouse running smoothly. Darrick believes they've intentionally built a team of hardworking, genuine people who care about serving others—and it shows.

Step inside their beautiful new showroom and you'll notice something else. There's no rush. No high-pressure sales pitch. Just people who genuinely want to help you make the right decision for your home, even if that decision ends up being somewhere else.

That's because, for Darrick and Danielle, success isn't measured by making every sale. It's hearing that an installation crew did an exceptional job. It's reading a five-star review from a happy customer. It's watching someone walk through the front door, smile at the showroom, and immediately feel at home.

Their move to a new, more visible location has brought new faces through the door, and they're slowly growing their team so they can spend more time working on the business instead of constantly working in it. But don't expect explosive growth for the sake of growth.

Their vision is much simpler than that: Build something that lasts.

Thank you, Darrick, Danielle, and the entire Floor to Ceiling team for investing in Joetown, serving your customers with humility, and reminding us that some of the strongest businesses are built on faith, trust, and treating people well. ❤️

Photos | Rubinski Visual
Story | Mary C Bruno

09/22/2026

The Conncecting Entrepreneurs Conference that was held all across downtown St. Joseph last week Thursday and Friday was a smashing success! Thank you to the UMN Extension Community Development College of Saint Benedict and Saint John's University and all the folks on the planning committee that helped make this happen. All of the over 150 people that came from all over Minnesota were so excited about our town, our businesses, and our love for community! Thanks to all who presented, volunteered, and attended the event!

When entrepreneurs come together beautiful things happen!

Images | Rubinski Visual

09/03/2026

Lake Wobegon refuel loop, St. Joseph edition:
🚲 Cruise the paved trail under leafy shade.
☕ Ease into downtown with a coffee stop.
🥪 Grab a casual lunch that earns the miles.
🍦 Finish with ice cream before rolling home.
Save this route for your next ride.

Photos by **rfromhere.travels.mn

08/28/2026

🍻🎸 LAJAM IS BACK, BABY.

You know fall is creeping into Joetown when Ann + Shawn Riesner are getting ready to throw one hell of a party at the LaPlayette.

LaJam started years ago with former owner Mark Zimmer, and when Ann and Shawn took over the La, they brought it back—and kept it going. This Friday marks YEAR EIGHT of music, friends, family and a whole lotta love for this little downtown of ours.

And because a good party is even better when it does some good: LaJam proudly partners with the St. Joseph Fire Department and has raised more than $25,000 for the St. Joseph Fire Relief Fund over the years. 🔥❤️

So grab your people, head downtown and help us send summer out LOUD.

🚪 Doors at 6 PM
🎸 IV Play at 8 PM
📍 The LaPlayette
📅 THIS FRIDAY

Good music. Good people. Good cause.
Very Joetown.

08/21/2026

One of THE BEST DAYS in St. Joseph is fast approaching... Millstream Arts Festival - has been a staple of this community for over 40 years!

Millstream Arts Festival has been bringing art, music, and community together since the early ’80s! From early beginnings on the campus of the College of Saint Benedict to Minnesota Street, out to St. Cloud and back - to Monday Night Markets! The festival has stood the test of time, adapted, grown, and stayed true to its roots.

The festival is BACK in full force on Minnesota Street in downtown Saint Joseph August 30th from 11-5pm.

Come out and support the over 50 Minnesota artists, performers, and musicians with only the best of the best from pottery to photography, jewelry and letterpress! Doggos welcome :)

Images | Diamond, Melissa King and Rubinski Visual

08/20/2026

Care can feel this calm. WELL & Company St. Joseph brings medical visits, vitamin IV therapy, and skin-focused treatments into one beautiful, welcoming space—designed for the kind of appointment that feels thoughtful from the front desk to the treatment room. Add it to your St. Joseph wellness list. ✨

Photos by

08/17/2026

IN GOOD COMPANY: Hansen & Company Woodworks

In 2004, Adam Hansen needed a job.

He found 2,000 square feet to rent, borrowed $8,000 to buy a table saw, a miter box, and a handful of tools, and started building fireplace surrounds for a local developer.

As the project moved along, Adam asked if he could build the cabinets, too.
There was just one problem: He'd never built a cabinet before.

So he bought flat-packed cabinet parts from another shop, took them apart piece by piece, figured out how they fit together, and taught himself the craft.
Twenty-two years later, that same willingness to learn is still at the heart of who Adam is. He doesn't believe passion is where success starts. He believes it starts with curiosity—the willingness to give something everything you've got, to learn, improve, and keep showing up. In his words, curiosity helps you build knowledge. Knowledge breeds passion, and passion creates joy.

But make no mistake: Adam will be the first to tell you you have to put in the work, too. “There’s no golden ticket. It doesn’t exist. It’s in the daily boring where champions are born, and where the vision comes to life.”

If there's a better way to do something, he'll keep looking for it. He'll tour hundreds of manufacturing facilities, revise a factory layout more than 80 times, and head back to the drawing board as many times as it takes until the numbers finally work.

Not because someone else expects it. Because he does.

Today, Hansen & Company Woodworks employs people right here in St. Joseph and is preparing to open HCo 2.0, North America's first fully automated frameless batch-one cabinet line. But if you ask Adam what excites him most, it isn't the technology. It's what that technology makes possible. At its best, automation creates more room for people to succeed, not less. It should elevate the work that humans do by tackling the low-level, repetitive tasks and creating more space for workers to problem-solve and innovate.

"The cabinets are just the vehicle," Hansen said.

What really matters to Adam is creating opportunities for people to build meaningful careers, earn good wages, raise their families, and create lives they are proud of without having to leave the central Minnesota communities they love. “If we can pull that off, that’s community doing what it’s supposed to do.”

On July 23, Hansen & Company opened the doors to HCo 2.0 and invited the community inside for an epic open house! Adam hopes people won't just see a new manufacturing facility. He hopes they'll walk away believing something bigger—that American manufacturing is alive and well, and that innovation doesn't have to happen somewhere else. It can happen right here in St. Joseph. Way to go Adam!!!

Photos | Rubinski Visual
Story | Mary C Bruno

08/13/2026

Late-summer sips feel right at Milk & Honey Ciders: start with a flight inside the rustic taproom, then head outdoors for picnic-table patio time, string lights, lawn games, and orchard air. Bring the family, bring friends—who’s in for a c***r afternoon? Make sure to look into the upcoming music shows too!

Photos by I Love This State Shrpa

07/29/2026

🏡 **IN GOOD COMPANY: THE HERNS**
Meet the family behind The House Food & Tap

Before there was The House Food & Tap, there was a family that simply fell in love with St. Joseph.

BriAnne Hern's story started just down the road. Born in St. Joseph and raised in Little Falls, she returned in 1996 to attend the College of Saint Benedict, where she was a six-time All-MIAC Conference athlete. What began as a college experience quietly became the place she would build her life. As BriAnne puts it, she feels like she never really left.

Craig's journey was a little longer. He grew up on a cattle ranch in Alberta, Canada, where hard work wasn't optional—it was simply part of everyday life. His family still operates the ranch today, and the Herns continue to help whenever they can. After his baseball career ended in the early 2000s, Craig found his way to St. Joseph, never imagining that this small Minnesota town would one day become home.

Today, they're raising four children just one mile from The House. Their oldest two now attend St. John's University, and if you've ever stopped in for a meal, you've probably met a member of the Hern family. Everyone pitches in—making pizzas, greeting guests, bussing tables, washing dishes, and doing whatever needs to be done. It's truly a family business.

When Craig and BriAnne opened The House in March 2025, they weren't simply opening a restaurant. They were investing in the community that had given so much to their family.

Instead of building a traditional restaurant, they chose a food hall model that gives local food entrepreneurs a chance to test ideas, grow their businesses, and pursue their dreams with a little less risk. It's an idea that has already earned statewide recognition with the Minnesota Economic Development Association's Project of the Year Award, but if you ask the Herns what they're proudest of, it isn't the trophy.

It's watching someone else's dream come to life.

That says a lot about who they are.

BriAnne told us they hope people leave feeling like they've found "St. Joseph's living room." A place where students, neighbors, families, and visitors all feel welcome. A place where conversations happen over pizza, friendships are built around shared tables, and local businesses lift one another up instead of competing for a bigger slice.

Maybe that's why The House feels like such a natural fit in Joetown. It reflects the very best parts of this community: opening your door, pulling up another chair, and believing that when one neighbor succeeds, we all do.

Thank you, Craig, BriAnne, and the entire Hern family for choosing to invest your lives—not just your business—in St. Joseph. We're grateful you're part of the Joetown story. ❤️

Gather up the family and head to The House, where there truly is something for everyone! Besides - cooking, in this heat?? See you there!

Images | Rubinski Visual
Story | Mary C Bruno

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