Africa Tourism Leadership Forum and Awards

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Africa Tourism Leadership Forum and Awards

Africa Tourism Leadership Forum and Awards (ATLF) is a Pan-African dialogue platform that brings together key stakeholders of Africa’s travel and tourism

10/08/2026

Accelerate. Convert. Scale. The ATLF 2026 B2B + Speed Marketing programme is built for one thing: turning conversations into contracts, fast.

No wasted meetings. Just focused, high-velocity sessions with the people who can actually move your business forward.

Register free → www.tourismleadershipforum.africa

06/08/2026

Every tourism strategy is only as strong as the numbers behind it.

We're proud to welcome Lee-Anne Bac, Partner & Director at BDO, to the ATLF 2026 speaker lineup. As a leader inside one of the continent's major professional services firms, she brings the financial and advisory rigour that turns tourism ambition into bankable strategy — the discipline behind the destination.

Meet her in Polokwane this September.

The host province isn't just showing up at ATLF 2026 — its next generation is speaking.
Welcoming Nyiko Maluleke, Representative of Limpopo Youth in Tourism, to this year's forum. As the province opens its doors to the continent, he brings the voice of the young people who'll carry Limpopo's tourism economy forward — proof that this conversation belongs to more than just the boardroom.

West Africa is bringing serious institutional weight to Polokwane.
We're honoured to welcome Ben Anane Nsiah, Deputy CEO of the Ghana Tourism Authority, to ATLF 2026. Representing one of the continent's most deliberate national tourism strategies, he brings a government-authority perspective on what it takes to build a destination brand that competes globally — insight the whole region stands to learn from.

Excited to welcome Safiyya Akoojee, Director at Fortunatus Advisory LLC, to ATLF 2026 from the UAE. She brings a Gulf-based advisory lens to the forum, sharpening the conversation around how African destinations position themselves for international capital and cross-border investment.

Africa Connects in Polokwane City.

05/08/2026

Speaker Announcement | Africa Tourism Leadership Forum 2026

We're excited to welcome Inga Mtolo, Senior Consultant – Strategic Development and Advisory at BDO, South Africa, to the ATLF 2026 stage!

Speaker Announcement | Africa Tourism Leadership Forum 2026

We're excited to welcome Olivier Ponti, Director of Market Intelligence & Insights at Amadeus, France, to the ATLF 2026 stage!

Speaker Announcement | Africa Tourism Leadership Forum 2026

We're excited to welcome Elcia Grandcourt, Director, Africa Department at UN Tourism, Spain, to the ATLF 2026 stage!

Speaker Announcement | Africa Tourism Leadership Forum 2026

We're excited to welcome Emily Mburu-Ndoria, Director, Trade in Services, Investment, Intellectual Property Rights and Digital Trade at the AfCFTA Secretariat, Ghana, to the ATLF 2026 stage!

Join us as we explore the future of tourism leadership across the continent.

04/08/2026

The stories we tell about African tourism shape how the world sees it. Obinna Emelike, Assistant Editor at BusinessDay, Nigeria, brings that lens to the Africa Tourism Leadership Forum 2026.

Building a tourism business from the ground up takes vision and grit. Octavius Maketo, CEO of Ubuntu Aquatics, Namibia, shares his journey at the Africa Tourism Leadership Forum 2026.

Some stories can only be told through film. Joel Kachi Benson, Filmmaker, Nigeria, joins the Africa Tourism Leadership Forum 2026 to explore how storytelling drives tourism.

Africa Connects in Polokwane City.

📍 Meropa Casino & Entertainment World, Polokwane City, Limpopo, South Africa 🗓️ 2–4 September 2026

03/08/2026

Structured 1-on-1 pitching. High-velocity Speed Marketing sessions. The ATLF 2026 B2B programme is where exhibitors and buyers move from "nice to meet you" to "let's sign".

Meet your next client in 10-minute focused conversations. Leave with leads worth following up — and contracts worth chasing.

Register free → tourismleadershipforum.africa

29/07/2026

Curated. Connected. Global. Step onto the exhibition floor where Africa's tourism leaders meet the world's biggest buyers. Don't just attend — position your brand where the deals happen.

2–4 September 2026 | Meropa Casino, Polokwane City
Register now → www.tourismleadershipforum.africa

28/07/2026

Content is how destinations reach the next generation of travellers. Judy Sheila Mugo, Director of Content at Pulse Kenya, Kenya, speaks at the Africa Tourism Leadership Forum 2026.

Regional hospitality groups anchor tourism growth across borders. Mokwena Morulane, Managing Director of Cresta Marakanelo Limited, Botswana, joins the Africa Tourism Leadership Forum 2026.

Sustainability is now the price of entry for global tourism. Dr. Shatha Al Kaud, CEO of Emportality Sustainability Consultancy, Saudi Arabia, brings an international perspective to the Africa Tourism Leadership Forum 2026.

📍 Meropa Casino & Entertainment World, Polokwane City, Limpopo, South Africa 🗓️ 2–4 September 2026

Africa Connects in Polokwane City.

27/07/2026

Connectivity is the first mile of every tourism journey. Tebogo Tsimane, CCO of South African Airways, South Africa, joins the Africa Tourism Leadership Forum 2026 to talk air access across the continent.

Global aviation policy shapes who can reach Africa, and how easily. Somas Appavou, Regional Director External Affairs, Africa at IATA, Kenya, speaks at the Africa Tourism Leadership Forum 2026.

Africa's tourism story is increasingly a global one. Dr Dušan Borovčanin, Advisor at BIE EXPO 2027, Serbia, joins the Africa Tourism Leadership Forum 2026 to discuss international cooperation.

📍 Meropa Casino & Entertainment World, Polokwane City, Limpopo, South Africa 🗓️ 2–4 September 2026

Africa Connects in Polokwane City

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23/07/2026

Leadership shapes destinations before infrastructure does. We're honoured to welcome Alex Ntiyiso Mabunda, CEO at Ntiyiso, South Africa, to the Africa Tourism Leadership Forum 2026.

National tourism boards set the pace for an entire industry. Sebulon Chicalu, CEO of the Namibia Tourism Board, Namibia, joins us at the Africa Tourism Leadership Forum 2026.

📍 Meropa Casino & Entertainment World, Polokwane City, Limpopo, South Africa

🗓️ 2–4 September 2026

Africa Connects in Polokwane City.

22/07/2026

From Cape to Cairo, Accra to Antananarivo — ATLF 2026's exhibition floor brings African destinations and tourism brands face-to-face with the buyers, partners and investors that move the industry.

Curated exhibitor stands. Destination showcases. Real conversations with the people shaping where African travel goes next.

Register free → tourismleadershipforum.africa

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