05/29/2026
A great conversation with Travel Counsellors' CEO, Steve Byrne, at this year’s TTAND Conference really put things into perspective.
This partnership isn’t about size or scale - it’s about the right fit.
We’ve come to realize we share similar beliefs: supporting advisors in meaningful ways, giving them the space to thrive, and building a community where people genuinely have each other’s backs.
The tools and global reach are important, but they’re only as valuable as the culture they sit within. What matters now is how we carry that forward in a way that stays true to what made both organizations work in the first place.
See this article for more details:
For Travel Counsellors CEO and The Travel Agent Next Door equity investor Steve Byrne, growth is important — but culture comes first.