Gucci

Name: Gucci
Address: London, GB
Telephone: +442075180680

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12/08/2025

A tribute to creativity, empowerment, and joy, the Gucci Flora campaign starring Miley Cyrus channeled the fragrances’ essence against the enchanting backdrop of a sunlit garden, seen in backstage moments with the musician.

Discover more on.gucci.com/FloraFragrances

Music: ‘Flowers’ by Miley Cyrus
Written by Miley Cyrus, Michael Pollack, Gregory Aldae Hein
Publishing administered by Concord Music Publishing, Warner Chappell Music France, Sony Music Publishing France
Courtesy of Columbia Records

12/08/2025

Meet Gucci Flora Gorgeous Gardenia Intense, the new Eau de Parfum to join the House’s signature fragrance family. Unveiled against the dreamy Hollywood skyline with Miley Cyrus, the new scent infuses a feeling of unforgettable joy with its floral, woody gourmand essence.

Discover more on.gucci.com/FloraFragrances

Photographer: Tyler Mitchell
Still Life Photographer: Kate Jackling

11/08/2025

Joy, unfiltered.

Miley Cyrus stars in the latest campaign for the new Gucci Flora Gorgeous Gardenia Intense Eau de Parfum. Imparting a deeper, woodier essence that intwines with the collection’s luminous floral notes, the latest scent evokes a sensation of pure bliss.

Discover more on.gucci.com/FloraFragrances

Art Direction: Lo**ta Jacobs & Jean-Baptiste Talbourdet-Napoleone
Directors: Jacob Bixenman and Marcell Rév
Music: ‘Flowers’ by Miley Cyrus
Written by Miley Cyrus, Michael Pollack, Gregory Aldae Hein
Publishing administered by Concord Music Publishing, Warner Chappell Music France, Sony Music Publishing France
Courtesy of Columbia Records

08/08/2025

Framed by a neon glow, Brand Ambassadors Wen Qi and Song Wei Long welcome a moment of serenity set against the quiet hum of the city at night.

Discover more on.gucci.com/UnderASharedSky_

Photographer: John Yuyi

06/08/2025

From cityscapes to open fields, warm summer air holds the promise of infinite possibilities with friends and Brand Ambassadors Wen Qi and Song Wei Long.

Discover more on.gucci.com/UnderASharedSky_

Director: Jeremy Qin

05/08/2025

Crafted in white gold and embellished with diamonds, the new Horsebit fine jewelry designs bring equestrian character into sharp, modern focus with sculptural precision.

Discover more on.gucci.com/_GucciHorsebitJewelry

04/08/2025

Connected by the Horsebit. New gold pieces from the fine jewelry collection play with the hardware’s emblematic forms.

Discover more on.gucci.com/_GucciHorsebitJewelry

04/08/2025

Strong lines, soft curves, and a hint of equestrian attitude in new white gold and diamond designs from the Horsebit fine jewelry collection.

Discover more on.gucci.com/_GucciHorsebitJewelry

02/08/2025

In the House’s latest campaign for Fall Winter 2025, the garments set the frame, but the gesture is entirely one’s own.

The Gucci Portrait Series

Discover more on.gucci.com/TheGucciPortraitSeriesFW25_

31/07/2025

Gucci proudly announces Anya Dillard and Gideon Gomm as the 2025 recipients of the Gucci Changemakers Creative Fellows program, now entering its second cohort. The initiative supports visionary alumni of the Gucci Changemakers Scholarship Program with funding and mentorship to bring bold creative projects to life.

ATELIER: is an experimental documentary about Justis Pitt Goodson, Taha Shimou, and Kwaku Agyemang – the three young black men behind the budding Newark-based clothing empire BrownMill Company. – Anya Dillard

Development II: Heonsin: A 22-piece ready-to-wear collection of woven outerwear, tailoring, and jersey items, it is an offering that communicates an attitude of devotional determination and fearlessness. – Gideon Gomm

Discover the 2025 Creative Fellows and the impactful projects they’re driving on.gucci.com/GucciChangemakers2025_

Photo Credit: Doreen Pierre for Gucci

31/07/2025

From Los Angeles to Beijing, friends of the House are spotted in the latest Gucci collections.

30/07/2025

Informed by Catherine Opie’s portraiture and the codes of the House, the Fall Winter 2025 campaign invites us to look again, not just at the garments, but at the expressions they frame.

The Gucci Portrait Series

Discover more on.gucci.com/TheGucciPortraitSeriesFW25_

28/07/2025

Together with Gucci, Emily Ratajkowski hosted a special summer evening with friends of the House at The Maidstone hotel in East Hampton.

27/07/2025

Each with a story to tell.

Through photographer Catherine Opie’s intimate and human-centered lens, the Fall Winter 2025 campaign spotlights a cast spanning generations and backgrounds, revealing how clothing offers a space for authentic ways of being to emerge.

The Gucci Portrait Series

Discover more on.gucci.com/TheGucciPortraitSeriesFW25_

24/07/2025

A portrait, lived and worn.

How a jacket folds when seated.
How a bag is held without thinking.
How a scarf moves with the rhythm of the body.

What remains is the feeling of being seen, and how clothing can hold space for who we are.

The Gucci Portrait Series photographed by Catherine Opie

Discover more on.gucci.com/TheGucciPortraitSeriesFW25_

22/07/2025

The Gucci Portrait Series.

In a new campaign, a cast of individuals, each with their own story and perspective, brings their distinct presence into view. A collective portrait of identity for Fall Winter 2025, directed by Lisa Rovner.

Discover more on.gucci.com/TheGucciPortraitSeriesFW25_

Art Director: Riccardo Zanola
Director: Lisa Rovner
Stylist: Suzanne Koller

21/07/2025

Friends of the House are spotted in looks from the latest collections at celebrated events and special performances.

19/07/2025

Summer, coded. Defining seaside escapes with essential Gucci accessories.

Photographer: Peter Langer

Discover more on.gucci.com/GucciLidoCollection2025_

16/07/2025

In golden light. Soft light, sea breeze, and pieces designed to drift through summer getaways.

Photographer: Colin Dodgson

Discover more on.gucci.com/GucciLidoCollection2025_

15/07/2025

Fragments of a summer story, framed by the ease of Gucci Lido.

Art Director: Riccardo Zanola
Director: rubberband. (Jason Sondock & Simon Davis)
Stylist: Virginie Benarroch

Discover more on.gucci.com/GucciLidoCollection2025_

15/07/2025

Recently announced as the House’s latest Global Brand Ambassador, Lee Know from Stray Kids stars on the cover of Esquire Korea’s August issue, wearing a look from the Fall Winter 2025 collection.

14/07/2025

A story of scent: Gucci Beauty x La Vecchia Distilleria.

To create the new Fiori di Neroli Eau de Parfum by The Alchemists Garden, Gucci Beauty exclusively collaborated with La Vecchia Distilleria, one of Italy’s last Neroli producers. Following its family legacy, the seventh-generation distillery cultivates the bigarade orange trees in Liguria, gathering their Neroli blossoms and extracting the coveted essential oil.

Discover more on.gucci.com/FioriDiNeroli

14/07/2025

Crowd surfing in Spring Summer 2025, Pedro Pascal is captured on the July/August cover of Vanity Fair.

13/07/2025

Sinner scrive la storia.

Congratulations to Global Brand Ambassador Jannik Sinner on becoming the first Italian player to bring home the Gentlemen’s Singles title from London following a historic victory.

13/07/2025

In bright shades for the season, Global Brand Ambassador Park Gyu Young wears Pre-Fall 2025 for Elle India’s July cover story.

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