The Shoebox Experiences

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The Shoebox Experiences Discover the hidden history or Norwich. From captivating city tours to immersive historical adventures, we bring Norwich’s rich past to life like never before.

Perfect for both locals and visitors, our experiences are all about storytelling and discovery.

Things that were invented in Norwich (kind of!)No, we’re not talking about mustard. Norwich is home to a few interesting...
09/11/2026

Things that were invented in Norwich (kind of!)

No, we’re not talking about mustard. Norwich is home to a few interesting inventions, as well as a few “firsts” or “earliest” that we are adding to the list as well.

So settle in for some great pub quiz knowledge:

Machine-made wire netting:
Not as glamorous, maybe, but certainly useful. Charles Barnard was a Norwich ironmonger, and in 1844 he built the first machine to make wire netting. As a farmer’s son, Barnard knew the damage wild animals could do to crops, and he began experimenting with a machine to weave wire netting. Sources suggest he adapted ideas from the city’s textile looms, and he developed the technique but never patented it. His original loom can still be seen in the Museum of Norwich.

The word “electricity”:
You might recognise the name Sir Thomas Browne if you have ever passed by the Haymarket, but did you know why his statue is there? Well, this controversial figure, among other things, coined a number of words in the English language. In his writing, he came up with a number of words to describe his ideas, including the words ‘electricity’, ‘hallucination’ and ‘antediluvian’. There are apparently 788 references to Browne in the Oxford English Dictionary for the first appearance of words such as medical, compensate, carnivorous and ferocious. While he probably didn’t invent all these words, he is credited with their first recorded use.

Provincial newspapers:
So there is a little debate over this one, we know. However, The Norwich Post was established in 1701 by Francis Burges and is considered the earliest truly provincial English newspaper. A paper published by the American Antiquarian Society agrees that it was the first English provincial newspaper we can be certain of, followed by the Bristol Post-Boy in 1702. History is full of uncertainty, which is why words and phrases like “considered” and “believed to be” are so important.

But who knows what will be added to the list? With our amazing universities and flourishing creative sector, there might be new inventions and firsts to add to the list someday.

We've had some really exceptional feedback for the team lately. So we want to take a moment to celebrate them and all th...
05/11/2026

We've had some really exceptional feedback for the team lately.

So we want to take a moment to celebrate them and all they do. They are the lifeblood of The Shoebox Experiences. Bringing history alive, with their infectious enthusiasm and we are so proud of them when we see these reviews come in.

So well done to all our amazing guides, and thank you all for taking the time to shout us out, it really helps us a lot.

Have you booked onto the Chronicles of Christmas Tour yet? This month we relaunch this festive favourite, now starting w...
03/11/2026

Have you booked onto the Chronicles of Christmas Tour yet?

This month we relaunch this festive favourite, now starting with the chance to purchase a festive drink to bring along for the tour.

Perfect to do as part of a Christmas trip to Norwich, before dinner or as part of a group celebrating the season.

So if you're looking for a great Christmas activity that gets you out and about, this might just be it.

Head to the website to book and don't miss out.

30/10/2026

Don't mind us, just off to watch The Traitors final tonight...

East Anglia is home to some truly gruesome tales. As Halloween is just days away, we wanted to share 2 of our favourite ...
29/10/2026

East Anglia is home to some truly gruesome tales.

As Halloween is just days away, we wanted to share 2 of our favourite ghost stories. Not to worry if you don't want spoilers for our upcoming Ghosts and Folklore of Norfolk experience; none of these stories features.

The Ghost of Anne Boleyn
We all know the story of Anne Boleyn by now; her infamous marriage and local links to Blickling Hall are well established. But have you heard of the local urban legend that takes place yearly on the anniversary of her untimely and unjust death? It's said that every year on 19 May, a carriage emerges at nightfall from beneath one of twelve bridges near Aylsham in Norfolk. Pulled by headless horses and driven by a ghoulish headless coachman who holds his own head in his lap, its mouth snapping open and shut and spitting blue flames into the dark. With an unearthly shriek, the carriage races along the winding country lanes, crossing all twelve bridges before shuddering to a stop at the top of the long driveway to Blickling Hall. There, the door is said to swing open, and Anne herself steps out carrying her bloodied head under her arm, taking in her former home briefly before she and the carriage vanish into the night. A story you have heard before? Or will you avoid the bridges on each May 19th from now on?

The Phantom Cockler of Stiffkey
It is said that in the 18th century, a Stiffkey cockler named Nancy ignored her companions' warnings, staying out on the mudflats to fill her half-empty bag of famous blue cockles, as the tide and a thick sea fog rolled in. Soon, she found herself lost in the fog and wading through rising creeks. The women who had waited nearby heard her screaming for help and cursing the fog, the tide and finally God, while the fishermen who launched boats to search for her failed to reach her in time. Her drowned body was sadly found the next morning tangled in the shrubs on the flats. Ever since, people walking near the salt flats on cold, foggy mornings report hearing Nancy's terrified screams drifting from the water, a warning to anyone tempted to venture out that only death awaits them there.

What's your favourite Norwich ghost story?

28/10/2026

Have you explored the City Beneath?

A huge thanks to the UEA film students and FOUR Design and PR Agency who visited us to hear some spooky underground tales on our Hidden Street tour and Ghosts and Folklore of Norfolk experience. It's a great film they made to promote the many stories that make Norwich what it is.

We're passionate about connecting communities across all we do, and always happy to hear the stories and experiences of those who visit us.

Give it a watch and let us know if you recall any of the stories from your visits with us?

👻 You asked for more… so we’re heading back underground!With our October and November dates for Ghosts and Folklore of N...
22/10/2026

👻 You asked for more… so we’re heading back underground!

With our October and November dates for Ghosts and Folklore of Norfolk sold out, we’ve added two extra nights!

Join us in a vast, atmospheric hidden cellar beneath Upper St Giles for 90 minutes of chilling ghost stories and eerie local legends, told by lantern light.

Missed out first time? Here’s your chance…

A Shoebox experience timeline of Norwich (well, our parts of it at least!) 600AD Quayside Norwich (Opposite the Ribs of ...
22/10/2026

A Shoebox experience timeline of Norwich (well, our parts of it at least!)

600AD Quayside Norwich (Opposite the Ribs of Beef Pub): Featured on our Norwich Knowledge Tour. Consistent trade through the then Quayside port began in this century. Did you also know that, at the time, the area would have been called North Wic?

7th Century: Old R***e Range: Featured on our Old R***e Range and Underground Norwich Tour. Located on St Giles Street, which is one of the oldest routes through the city. Back then, Anglo-Saxon and Anglo-Danish settlers used it as a centre for pottery making before the Norman occupation.

11th Century: Norfolk B**r: Featured on our Tavern Trail. It was monks who were brewing ale back in the 12th century for the men constructing the Norwich Cathedral. There is evidence of these breweries in their priories, and it's easy to understand why. B**r was better for you back then, as wells and water were often contaminated, meaning everyone, even kids, would be drinking b**r and ale.

1800s: Aviva Marble Hall: Featured on the Magnificent Marble Hall Tour. Though many know the iconic Marble Hall well. But the original site for Aviva under Thomas Bignold was actually on Gentleman's Walk; his son Samuel moved it to the building opposite the current office, and the current office was built in the early 20th century. Replacing a Tudor building that was being utilised as a girl's school.

1900s: Our very own Castle Meadow building: Featured on the Hidden Street tour. In 1931, Ponds was the first shoe shop in Norwich to get a foot X-ray machine, or as we call it, a pedoscope. They were still using it in the 1970s when they realised how dangerous it was to the shop assistant. It’s now in storage in Gressenhall Museum.

If you got this far, just a reminder: this is a bit of fun and in no way a complete history of Norwich or even our tours. It's just fun to see the overlapping and crossing moments in history that got us to where we are.

It's our final month of collaboration with the City of Centuries tour. This tour offers a stroll around Norwich's iconic...
15/10/2026

It's our final month of collaboration with the City of Centuries tour.

This tour offers a stroll around Norwich's iconic streets, from The Forum to The Cathedral, hearing the iconic tales of the buildings and the people who walked their boards over the centuries.

In collaboration with the Association of City of Norwich Tourist Guides. Led by a Blue Badge or City of Norwich Tourist Guide. The tour is accessible for wheelchair users and prams, and is dog friendly. Giving you a whistle-stop tour of some of the little-known stories and people, as well as the iconic members of Norwich's history.

Make the most of the last of the good weather, stretch your legs and lean into some fantastic and thrilling history.

It's time for another tour launch announcement...Our Chronicles of Christmas Tour is back, with some 2026 updates. A fes...
14/10/2026

It's time for another tour launch announcement...Our Chronicles of Christmas Tour is back, with some 2026 updates.

A festive favourite for many, this tour tells the story of Christmas through the centuries, the traditions, the celebrations and how these have shaped the Christmas we know today.

Starting this year from The Shoebox venue on Castle Meadow, there are options to buy festive drinks to take along with you on the tour, ending at the iconic Royal Arcade for a truly spectacular Christmas experience.

The important details:
⏰ The experience is around 2 hours long
👨‍👨‍👦‍👦 Suitable for all ages
♿ The walking route is suitable for prams and wheelchairs (if you have access requirements, please let us know so we can arrange your arrival at the venue)
🧣 Make sure to wear warm layers and sensible shoes as the majority of the tour takes place outside.

Dates run from the 20th of November, so be sure to book up soon to avoid disappointment.

Address

The Shoebox, 21-23 Castle Meadow
Norwich
NR13DH

Opening Hours

Monday 10am - 5pm
Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm

Telephone

01603 850309

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