St. Charles Main Street Foundation

06/16/2026

For April Moxley, opening April's on Main wasn’t just about starting a business.

It was about building a place that makes people feel happy the moment they walk through the door.

After years of working in a family business in a similar industry, April knew she loved helping people create warm, welcoming spaces in their homes. Eventually, she decided it was time to take a leap of faith and create something of her own.

Historic Main Street St. Charles was the perfect fit.

The charm.
The history.
The ambiance.
The sense of community.

But what truly captured her heart was the people.

April says one of the things she loves most about Main Street is the unity between the businesses, especially on her block. From supporting one another during events to helping local charities and volunteering throughout the community, she believes being part of something bigger is one of the most rewarding parts of owning a business here.

One moment, in particular, still stands out.

The day she officially opened the shop and pulled the paper off the windows, three people she had known for more than twenty years happened to walk by. All three came inside and intentionally purchased something just so they could be her very first customers.

To April, that moment felt like confirmation that she had made the right decision.

Today, she continues to pour that same warmth and gratitude into every customer interaction.

Her hope is simple:
That people feel welcomed, appreciated, and happy when they visit — whether they buy something or simply stop in for inspiration and connection.

Because for April, small businesses are about far more than transactions.

They’re about relationships.
Community.
Personal connection.
And creating experiences you simply can’t find online.

Visit April's on Main
222 N. Main Street
Historic Main Street St. Charles, MO

06/11/2026

Meet Robert and Marsha Palleja, owners of Di Olivas Oil & Vinegar.

Some businesses begin with a business plan.
Others begin with a feeling.

For Di Olivas Oil and Vinegar, it started in 2007 with a visit to a small gourmet shop that completely changed the way Robert thought about food, flavor, and hospitality.

He fell in love with the experience — the quality of the olive oils and balsamic vinegars, the warmth of the store itself, and the way tasting brought people together. Instead of simply admiring the concept, Robert decided to take a chance on himself and bring that experience to Historic Main Street St. Charles.

On March 1, 2011, Di Olivas opened its doors.

What makes the shop special goes beyond the shelves of gourmet oils and vinegars. Robert and Marsha have worked to create flavors unique to their store, designing many blends customers cannot find anywhere else. But even more than that, they’ve created an experience that simply cannot be replicated online.

From the moment customers walk through the doors, they are invited to taste, explore, ask questions, and discover unexpected flavor pairings alongside a knowledgeable team that genuinely uses and loves the products themselves.

The goal isn’t just shopping.
It’s connection.

Robert says he still feels humbled every time a customer says they drove several hours just to visit Di Olivas. Whether they’ve traveled from Kansas City, Springfield, Farmington, or beyond, those moments serve as a reminder that Main Street businesses become part of people’s traditions, memories, and experiences.

And for the Pallejas, Main Street itself is part of that story.

“The rhythm… it has its own beat.”

From festivals and events to the shop owners and stakeholders who work tirelessly behind the scenes, they believe the street has a charm and energy unlike anywhere else.

Their hope is simple:
That everyone who walks into Di Olivas feels welcomed, comfortable, and excited to discover something new.

Visit Di Olivas Oil & Vinegar
617 S. Main Street
Historic Main Street St. Charles, MO

06/08/2026

She left the fashion industry in Los Angeles… but her hometown brought her back.”

Born and raised in St. Charles, Nicole Moss-Doelger always had a passion for fashion and creativity. After beginning her career as a fashion designer in LA, she eventually returned home to be closer to family and build something of her own right here on Historic Main Street.

In 2009, MOss Boutique opened its doors.

What began with Nicole selling her own designs alongside her mother has grown into one of Main Street’s favorite fashion destinations — serving everyone from high school students to moms to CEOs.

Nicole’s experience in the fashion industry still influences every part of the boutique today, from carefully curated collections to bringing exciting brands like Kendra Scott to Main Street St. Charles.

But beyond fashion, what she loves most is the community she’s built here.

The customers.The neighboring businesses.The events that bring thousands together.The support that keeps small businesses going.

When you walk through the doors of Moss Boutique, Nicole hopes you feel welcomed, excited, and comfortable enough to try something new.

Because behind every storefront on Main Street is a story — and this is one of them. 🤍

06/06/2026

✨ First Saturday on Main Street ✨

Looking for something to do this weekend?

Join us in Historic St. Charles for First Saturday, where many of your favorite Main Street shops will be open until 7 PM. Whether you're shopping for something special, grabbing dinner with friends, enjoying a sweet treat, or simply taking a stroll down Main Street, it's the perfect opportunity to support the small businesses that make our district unique.

Our restaurants will be serving guests into the evening, the streets will be bustling, and there is no better time to experience everything Historic Main Street has to offer.

Make plans to shop small, dine local, and spend your Saturday on Main Street. We can't wait to see you!

📍 Historic Main Street St. Charles
🕖 Many shops open until 7 PM

06/05/2026

What makes Historic Main Street so special?

It’s not just the brick streets.
It’s not just the historic buildings.
It’s not even the shopping, dining, or events.

It’s the people.

The business owners who took a leap of faith.
The families who built something from the ground up.
The entrepreneurs who chose Main Street as the place to pursue their dreams.

Today we’re launching Meet Me on Main Street, a storytelling campaign dedicated to sharing the stories behind the businesses that make this district such a unique destination.

Throughout the year, you’ll meet shop owners, restaurant owners, makers, artists, and entrepreneurs who help shape the character of Historic Main Street St. Charles.

We hope you’ll follow along, discover new businesses, and get to know the people who make this community so special.

Because every door on Main Street has a story worth telling.

06/02/2026

We’re proud to share that Historic Main Street St. Charles was recognized as the 2nd Best Main Street in Rural Missouri magazine’s 2026 Reader’s Choice Contest!

This honor celebrates what makes our Main Street so special, like its historic charm, local businesses, welcoming community, and the unforgettable experiences visitors enjoy year-round.

Thank you to everyone who continues to support and celebrate Historic Main Street St. Charles!

Read more: https://ruralmissouri.org/best-of-rural-missouri2026/

05/12/2026

🚣‍♂️🇺🇸 Step into history on the Missouri Riverfront!
Join the Departure Day Celebration at Lewis & Clark Boathouse and Museum on May 16 as St. Charles commemorates the launch of the legendary Lewis & Clark Expedition 222 years ago this month!
Experience a full day of history and family fun including:
⚓ Tours of the museum
🛶 Rides on the Voyageur Canoe
🎣 Fishing for catfish
🥁 The Lewis & Clark Fife & Drum Corps
📸 Photo opportunities
🗺️ Museum scavenger hunts
🔥 Reenactors and demonstrations of early frontier skills
🚤 A remarkable full-size replica of the expedition’s Keelboat
🎟️ Enjoy discounted museum admission and activities for all ages as we celebrate America’s 250th anniversary on the Missouri riverbank where history began.
🏃 Start the morning with the Hometown Half Marathon, 5K & 10K from 7–10am along the scenic Missouri River route!
📅 May 16
🕙 Celebration begins at 11am
📍 Lewis & Clark Boathouse & Museum Lot
More information: Lewis & Clark Boathouse and Museum Event Page.

05/12/2026

Step back in time on Main Street! 🇺🇸🕯️

Join the fun at the Historical Children’s Festival at Missouri’s First State Capitol State Historic Site on May 16 from 10am–3pm.

Kids and families can experience what life was like in the 1820s as Missouri was becoming a state. Enjoy live reenactments, music, storytelling, and hands-on activities including:

🪡 Weaving & spinning
🔨 Blacksmithing
🧈 Butter churning
🕯️ Candle-dipping
🔥 Hearth cooking
🥁 The Lewis & Clark Fife & Drum Corps
⚔️ Milicia de San Carlos reenactment group

It’s a full day of history, learning, and old-fashioned fun right here on Historic Main Street St. Charles.

🎟️ Free and open to all
📍 200 South Main Street
📞 636-940-3322

Perfect stop before or after exploring the Katy Trail, shopping Main Street, or grabbing lunch nearby!

03/04/2026

A big thank you to our 2026 One Main sponsors for investing in our downtown community!

Because of the generous support from Alexander Reality, Munibit, OPO Startups, and Goellner Printing, we’re able to celebrate, support, and strengthen our local businesses and Main Street district. Their sponsorship goes beyond one event. It helps fuel economic vitality, community connections, and continued growth right here in St. Charles.

We’re grateful to partner with businesses that believe in Main Street and the people who make it thrive. Thank you for being champions of our community!

01/20/2026