McVilly Velo

02/07/2026

A little shameless plug… 😄

A few weeks ago I was cleaning up a heap of old Instagram accounts that belonged to brands I don’t work with anymore.

Instead of deleting one of them, Charlie (my AI sidekick) and I decided to try something different.

No fancy production.
No trying to be an influencer.

Just life as it happens… through the handlebars.

Bikes, coffee, Gilly, mates, random stories and whatever else the day throws at me.

I honestly didn’t expect much, but it’s become the most fun I’ve had on social media in years.

If you’d like to come along for the ride, I’d love to see you over at ThroughTheBars.cc.

Thanks to everyone who’s already jumped aboard. 🚴🐶☕️

08/06/2026

A few Cenni Park Laps with and - catching up on the weekends racing in sydney for the .soupa.series - we chat about great win and team with with - .sxs come back from laying on his back in the park 6 months ago to the top of the podium - Ollie ride down ant Sutho for the win - back the B grade winning form - the battle between and in the club comp - and exactly how long it is until starts! cycling .cc .cc

06/05/2026

21/04/2026

A little excerpt from a longer video on my YouTube channel about my old man. 24 years gone but still think about him every day.

03/03/2026

rippin it up Playa Style!

23/02/2026

This is what cycling is about.

Not just the ride — but the conversations after.

Friday morning with The Cycling Executives meant smooth turns, sharp minds, and a post-ride chat about CIOVITA, growing brands in new markets, and the future of our industry.

Honoured to have been part of this community since the early ACE days — and still rolling alongside it today.

And yes — the Penache Peloton blend went down a treat ☕️

See you next Friday.

20/09/2025

has become crouching doggo hidden ropesnake slap! Nearly knocked me out 🤣🤣😂🤣😂🤣😂

29/06/2025

End of Financial Year Reflections 🌿

Standing here in the winter sun—UV Drift Tee on, Grit Glider Jacket un-zipped, the gravel bike propped beside me on its new G-RAD50 carbon wheels—I’m reminded how many different roads can lead to the same destination: purpose.

This has been a huge year across the Cafe Racer Alliance. Unbound Velo is just one arm of this crazy, creative engine. From launching Hydraplay into the market and watching the race team light up the bunch rides, to distributing Pure Mist water and gin (and learning more about gin botanicals than I ever thought possible), it’s been a year of building, refining, and backing good people.

We’ve also stepped deeper into mental health impact with the MAP App and Big 5, standing alongside Professor Nick Titov, who received an OAM for his incredible work in digital mental health. That recognition is something I’ll never forget witnessing.

To everyone who rode with us, stocked our products, supported our events, and believed in the vision—thank you. You are the reason this all keeps moving.

To Gilly, my loyal four-legged sidekick. To Hydraplay, who trusted us to help bring their brand to life. And Charlie Blaze McRae—my newest and most favourite thing in the world—thank you for reminding me that creativity, connection, and adventure can live together in one wild, unbound life.

Here’s to the next financial year: more rides, more growth, more moments that remind us why we do any of this in the first place.

25/06/2025

Some mornings, we don’t ride.

Some mornings, we trade watts for waves and tyres for toes in the sand.
We let the wind whip around while we sit still — Gilly by our side, ears twitching, already one breath ahead.

No start line, no KOM, no heart rate monitor.
Just a moment. A ritual. A reset.

Wrapped in our favourite wind protector — the UV Grit Glider — we soak it all in.
Because adventure doesn’t always need wheels.

.cc

19/06/2025

The O turned 19 today. Fricken so proud of this lad! We become closer mates every year! Happy birthday mate! Love ya! .a.m.m.y.roberts