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Monday 9am - 6pm Tuesday 9am - 6pm Wednesday 9am - 6pm Thursday 9am - 6pm Friday 9am - 5pm

Cycling for Softies

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Savour the Journey & Unwind in Style Cycling in France, Italy and the UK the Softies way. We have since expanded our product to Italy and the UK.

Over 40 years ago, when we first began, we were the only company offering to help non-cyclists discover the delights of rural France on two-wheels. Now, our address book bulges with the most welcoming, individual, luxurious, charismatic, historic, professional hoteliers in France, Italy and the UK. One night you'll be fine-dining in an opulent chateau, the next you're dining en-famille on the terrace, wiping away tears of laughter as you accept another glass of their homemade digestif. The cycling is not the holiday, it's the excuse. It is the glue that binds together all members of your party as you bask in the sunshine, bicker over the map and issue a collective 'Wheeeee' as you whizz down the hills. It is the reason you can have pudding.

31/10/2026

Our most popular tours, through your lens 📸

Vineyards, waterside lunches, and every view in between, captured by the people who rode them.

Planning a spring escape? Explore our tours via the link below 👇

https://ow.ly/VHl55101Fr3

29/10/2026

A nod to where it all began: Provence & the Loire 🍷

Our tours begin in these beautiful French regions. From the blooming lavender fields of Provence to the châteaux-laden valleys of the Loire, we now offer 17 tours across the regions, including our newly introduced family escapes.

Delve into our French tours via the link below 👇

https://ow.ly/ROcj5101FXb

25/10/2026

A closer look at some of the stays in one of our new regions: Occitanie 🌊

After a day spent in the saddle, there’s no better way to unwind than relaxing poolside at your beautiful hotel.

Find out more about our cycling tours in Occitanie via the link below 👇

https://ow.ly/icSG50ZZMA2

24/10/2026

Your next escape awaits ✨

Discover our brochure, a curated collection of classic cycling journeys, exciting new regions and insider knowledge to elevate every day in the saddle.

Get yours today via the link below 👇

https://ow.ly/We3q50ZZNeR

18/10/2026

This year, we’ve introduced family cycling escapes, so the whole family can enjoy a holiday on two wheels 🚲

Here’s a glimpse of the destinations with tailored family itineraries.

Find out more via the link below 👇

https://ow.ly/gUJp50ZXW2s

17/10/2026

Our favourite thing to see: smiling clients ✨

Here are a few photos of our clients enjoying their early autumn cycling holidays! From the Loire Valley, Puglia and Sardinia.

Where are you headed next? See destinations via the link below 👇

https://ow.ly/SF1O50ZXVaq

16/10/2026

Late summer in the Loire, as seen through our guests’ eyes ✨

“We met the team, picked up our bikes, and set off. Late summer was a fabulous time to be in the Loire, and the kids were delighted with the beautiful hotels. All in all, a trip to remember!”

Dreaming of your own family cycling escape? Find out more via the link in bio 👉

11/10/2026

In very exciting news, we have introduced family cycling holidays 🌟

Expect gentle paths, delicious food and lots to explore along the way. These tours are designed to be enjoyed by the entire family, from little ones to grandparents.

Here are a few snaps of Hugo and his family enjoying a family escape in the Loire Valley.

See our family cycling destinations via the link below 👇

https://ow.ly/s5Zv50ZVLc8

09/10/2026

Some fabulous photos our cyclists have sent in this past month 🚲

All over Europe, our clients have been enjoying the last of the summer sunshine. Here are a few of our favourites, from the Luberon Valley to Bruges.

Find out more about our cycling escapes via the link below 👇

https://ow.ly/sBnE50ZVL2b

08/10/2026

As autumn sets in, we're thinking about spots to enjoy the winter sun ☀️

Here are a few of our favourite destinations where you can enjoy leisurely cycling routes and the quiet of a late-season escape.

Find your next cycling escape via the link below 👇

https://ow.ly/2Nbz50ZVLQl

Address

Unit 3, Walton Lodge Laundry, 374 Coldharbour Lane
London
SW98PL

Opening Hours

Monday	9am - 6pm
Tuesday	9am - 6pm
Wednesday	9am - 6pm
Thursday	9am - 6pm
Friday	9am - 5pm

Website

http://www.cyclingforsofties.com/

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