19/10/2026
Mark Rothko once dubbed Ben Heller’s apartment “the Frick of the West Side.” The New York textile executive filled his home with works by Po***ck, Kline, Newman, Giacometti, alongside pre-Columbian, African and ancient sculpture.
Born in 1925, Heller discovered modern art on his 1949 honeymoon, after seeing exhibitions of Georges Braque and Paul Gauguin. He returned to New York and bought a Braque still life and an African fe**sh figure. Though he began with European modernism, he soon turned to contemporary art.
Around 1953, during a studio visit with his soon-to-be friend Jackson Po***ck, Heller bought One, Number 31, 1950 for $8,000, paid in instalments. Po***ck included No. 6, 1952 in the deal, and Heller also bought Echo for $3,500. Heller later wrote of One: “It was the first of our truly large paintings and from it we learned how penetrating, changing, enlarging and vital an experience living with such a painting is.” The acquisition, he said, gave them “a new understanding of the import of an act, of risk.”
Heller took substantial risks on emerging artists before Abstract Expressionism was widely accepted. MoMA largely ignored the movement at first—Robert Motherwell once joked that you had to visit Heller’s apartment to see modern art—until curator William S. Rubin began expanding the museum’s holdings in the late 1960s. Heller helped by gifting and selling works, including One, which MoMA bought in 1968 for $350,000. He also frequently loaned works from his collection, sometimes requiring a crane to move them from his tenth-floor apartment.
In 1957, Heller bought Po***ck’s Blue Poles (1952) from Fred and Florence Olsen. Working with dealer Max Hutchinson, he sold the painting in 1973 for $2 million to the National Gallery of Australia in Canberra—around $14 million today. The price and the decision to send the painting outside the US attracted enormous attention, and the purchase became a political controversy in Australia. Heller later recalled: “Art was becoming big, and collectors were becoming big, and all that stuff was becoming bigger than the work of art.” He believed the sale helped demonstrate just how much the market value of these paintings had changed.