PURE Life Experiences

PURE Life Experiences Taking place once a year in Marrakech, PURE is the global marketplace for high-end experiential travel 🌍🙌

Taking place once a year in Marrakech, PURE Life Experiences is the global marketplace for the high-end experiential travel industry. Our community of like-minded mavericks push boundaries to create life-enriching experiences. Together, we are a movement that is transforming the sophisticated traveller.

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You are The Movement Makers – and we are ready for our final night in Marrakech!! 🕺PURE’s Closing Party kicks tonight of...
10/09/2026

You are The Movement Makers – and we are ready for our final night in Marrakech!! 🕺

PURE’s Closing Party kicks tonight off at 8PM.  Wondering where we’re taking you? 

The secret location is... 

🌴 🙌 THE PALMERAIE 🙌 🌴

It’s an oasis on the edge of the city where you can whip up a desert storm with our dress code: tassels, twirls and floaty fabrics 💃 Just please leave the heels at home 🙏 We’ll need you in flat shoes as we want you moving freely tonight. 

Search your inbox for transfer times throughout the evening. They’re also on the official PURE app! 📲

10/09/2026

Create Your Movement across PURE 💥⚡️

It’s a beautiful thing this week: Witnessing that maverick energy in action. The sparks fly. The business lands. Because everyone here has the same instincts... 

We hope you’ve been inspired to spur even more momentum beyond the showfloor. So keep it up, PUREists! 

And don’t forget, our Closing Party is hours away 💃 We’ll give you the details soon 🤫 Just be prepared for a wild one, as we honour the directions you’ve found this week.
 

And so, we reach the last day of PURE ‘26 … but Mavericks, your momentum’s been incredible thus far! Let’s keep it goin...
10/09/2026

And so, we reach the last day of PURE ‘26 … but Mavericks, your momentum’s been incredible thus far! Let’s keep it going 👏🤩

No time to head to the medina before you leave Marrakech? Head to the Visit Morocco lounge instead and more about the secrets of this fine country 🇲🇦

Or you might still be due a beautiful postcard from Visit Japan International 🗾 Their 11-metre wall (!) depicts Japan’s more secretive corners, and there are physical versions of the artwork to take home 🇯🇵

Whatever you do on the showfloor for the final day, don’t miss your chance to connect with your community 🫶

09/09/2026

Mavericks in motion 🚶‍♂️

Well, if we had to guess what might be crossing our PUREist’s minds between meetings, it might look a little something like this...💭

Day three, wrapped ✔️📸There’s so much more to PURE than meetings. Like a smile you catch while shopping in the souk. A u...
09/09/2026

Day three, wrapped ✔️📸

There’s so much more to PURE than meetings. Like a smile you catch while shopping in the souk. A unexpected reunion in the coffee queue, or a moment of downtime in one of our lounges 😌

Our friends at Flywire have been busy keeping us all fuelled with cold drinks and sweet treats. Our brand new Headliners Lounge opened after hosting media penning their next big story - check it out!

Then there’s the legendary PURE letters outside the main entrance. Not got your iconic PURE snap yet? Make sure you’re ready to pose tomorrow morning ✌️

09/09/2026

The Movement at its peak 🏆💫 Our PURE Awards party looked a little like this...

From twelve finalists to four winners, the greatest recognition in experiential travel was handed out onstage. Then we raised a glass. Or several. We’re still a little star-struck, honestly 🌟

A night that will go down in history 🤩

”

The stars were out for the PURE Awards Party last night 💫📸A midnight sky theme had our PUREists shooting for the moon – ...
09/09/2026

The stars were out for the PURE Awards Party last night 💫📸

A midnight sky theme had our PUREists shooting for the moon – dazzling us with golds, silvers and nocturnal blues 🌌🌟

What a way to crown this year’s PURE Awards winners! ✨

Did you make it into our party highlights? 👀

Last night, four new leaders joined PURE’s hall of fame 🏆🥇More than that, they lit the torch for where our community mig...
09/09/2026

Last night, four new leaders joined PURE’s hall of fame 🏆🥇

More than that, they lit the torch for where our community might choose to go next. Four examples of the best, most powerful forces in our industry.  

Please join us in celebrating the winners of the PURE Awards 2026: 

🌿 Madagascar Classic Collection – Conservation Winner

🎨 Windows to Japan – Creativity Winner

🫂 Rainforest Expeditions – Community Winner

🥇 Dolores Gangotena – Change Maker Winner

A huge congratulations to our winners and all of our shortlisted finalists! 💫 

Our highlights from the rest of the night come next...📸

08/09/2026

Worlds Changed, Day Two conquered 👌🌍

Our showfloor has been a whirlwind of introductions and old friends embracing as The Movement got down to business.

We’ve felt the love. Heard it, too. You conversations have been epic 💪

Now we’re off to for the PURE Awards – where our champions will take home the industry’s biggest prize.

Catch our breath? We wouldn’t want to ✨

08/09/2026

PUREists, what an entrance 🤩 You came back in black, with a pop of irrepressible colour! 🖤♥️

Our Opening Party was held in the gardens and glass houses of with live jazz and a hidden speakeasy gin bar (shoutout to gin!) for dashes of Moroccan elegance 🍸🎷

Did you wander the enchanting lily ponds? Smell the roses? Have a conversation you didn’t expect? 🌹

This is how our first night went down...

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