PURE Life Experiences

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PURE Life Experiences Taking place once a year in Marrakech, PURE is the global marketplace for high-end experiential travel 🌍🙌

Taking place once a year in Marrakech, PURE Life Experiences is the global marketplace for the high-end experiential travel industry. Our community of like-minded mavericks push boundaries to create life-enriching experiences. Together, we are a movement that is transforming the sophisticated traveller.

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📍Get to Know: Uganda 🇺🇬 Lions in trees? Snow near the equator? Eating a Rolex? Uganda is home to a myriad of unexpected ...
22/10/2026

📍Get to Know: Uganda 🇺🇬
 
Lions in trees? Snow near the equator? Eating a Rolex? Uganda is home to a myriad of unexpected marvels…
 
In the remote south of Queen Elizabeth National Park, lions don’t always stay grounded – a rare population prefers lounging in fig trees! Elsewhere in the park, another surprise lies below. Cutting into the savannah, Kyambura Gorge hides a lush rainforest where Volcanoes Safaris leads travellers in search of chimpanzees.
 
Deep in Bwindi Impenetrable Forest, almost half the world’s mountain gorillas live among the trees 🦍 Perched on the forest’s edge, Silverback pairs sweeping canopy views with unforgettable primate encounters.
 
But Bwindi offers more than wildlife 🌱 Near Asilia Africa ‘s Erebero Hills, discover the traditions of the Batwa – an Indigenous community known as the ‘keepers of the forest’. Learn how they identify medicinal plants and read animal tracks with knowledge passed down for generations.
 
Fancy a walk on the moon? 🌙 No spaceship needed! Despite sitting almost on the equator, Uganda’s Rwenzori Mountains are home to snow, glaciers and giant, alien-like plants straight out of science fiction. No wonder they’re called the Mountains of the Moon!
 
Those snowy peaks hold another secret – their waters help feed the mighty Nile!💧 And what better way to experience its wild side than from the middle? Lemala Camps and Lodges Wildwaters Lodge sits on a private island surrounded by rushing rapids, accessible only by boat.
 
Further north, the Nile forces its way through a gorge just seven metres wide at Murchison Falls. Witness it during a sundowner on a river cruise with Nile Safari Lodge ⛵️
 
Think dinosaurs are extinct? With its giant beak and prehistoric appearance, the shoebill wouldn’t look out of place in Jurassic Park 🦤 Spot Uganda’s remarkable birdlife along the Nile at Wildplaces Africa | Uganda Safaris Papa’s Camp, nestled in Murchison Falls National Park.
 
Hungry? Explore Kampala’s bustling food markets with Speke Holidays Uganda & Rwanda and eat a Rolex! Not the watch – an omelette rolled into warm chapati, of course.
 
These are just some of our amazing Uganda PUREists from 2026. Save this post for your next adventure! 📌🇺🇬

08/10/2026

One shot. Four days. Zero cuts 🤯

Strap in and enjoy a unique look through(!) all the action at PURE 2026 🤌🎬

𝐏𝐔𝐑𝐄 𝟐𝟎𝟐𝟕 𝐈𝐒 𝐋𝐎𝐂𝐊𝐄𝐃 𝐈𝐍 🚨🔒✨ Get your diaries out, because we’re back on 𝟔-𝟗 𝐒𝐞𝐩𝐭𝐞𝐦𝐛𝐞𝐫!We’ve already got a few surprises u...
05/10/2026

𝐏𝐔𝐑𝐄 𝟐𝟎𝟐𝟕 𝐈𝐒 𝐋𝐎𝐂𝐊𝐄𝐃 𝐈𝐍 🚨🔒✨
 
Get your diaries out, because we’re back on 𝟔-𝟗 𝐒𝐞𝐩𝐭𝐞𝐦𝐛𝐞𝐫!

We’ve already got a few surprises up our sleeve, but our lips are sealed for now... 🤐
 
Before then, one important date to note: 𝟗 𝐍𝐨𝐯𝐞𝐦𝐛𝐞𝐫 𝟐𝟎𝟐𝟔 📆 
 
This is when Exhibitor Bookings and Buyer Applications open, and your place in the PURE community awaits.
 
Save this post, set the reminder, and don’t miss your moment 📌
 

Ok, who let our photographers cook? 📸😮‍💨Sit back and enjoy a hand-picked edit of their most creative PURE shots 🎞️Our 20...
01/10/2026

Ok, who let our photographers cook? 📸😮‍💨

Sit back and enjoy a hand-picked edit of their most creative PURE shots 🎞️

Our 2026 photo galleries are live on our website now, click the link in bio to view.

17/09/2026

How do you fit one week into one minute? 🎬

Your PURE ‘26 wrap video is here 🥹 A definitive look back at all the highlights of a truly extraordinary week 🇲🇦

The Movement has been going strong for 17 years – and it shows. Old friends welcomed new burning talent, to make travel a more powerful force for good.

That kind of mutual strength and admiration is the reason we return to Marrakech, gathering leaders on the same level 🌟

It’s also why the Movement matters more than ever. The world needs heroes right now.

Whether we welcomed you for this edition, or you didn’t quite make it, enjoy a pretty special video 🎬 ✨

Okay, we need a minute 🥹 Because we’ve got happy tears in our eyes scrolling back through these pics of our team with PU...
14/09/2026

Okay, we need a minute 🥹 Because we’ve got happy tears in our eyes scrolling back through these pics of our team with PUREists.  
 
This wasn’t just another PURE – it was a room full of people rewriting what experiential travel means. Every conversation felt like a masterclass. Every story and encounter provided a reminder of why we do this.

We hugged old friends. Made new ones on the spot.
But whether you were a fresh face or familiar one, you all brought the same thing: proof that this industry’s future is in seriously good hands 🙌🌍

Wow, what a week 😮‍💨 We can’t quite believe how much we managed to fit in 🫨PURE 2026 is a wrap. All the meetings, partie...
11/09/2026

Wow, what a week 😮‍💨 We can’t quite believe how much we managed to fit in 🫨

PURE 2026 is a wrap. All the meetings, parties and extras might be done, but we still have some thank yous to share... 

To our venue partners: You’ve been stellar, as ever. Every touch you made kept our community focused and well-looked after 🫶

To our team: You know how much we love you. But it never gets old, because neither do you, seemingly! Whether this was your first PURE or your sixth, the energy was high, high, HIGH throughout, and we couldn’t be more grateful 🔋

Then to our PUREists: well, what can we say? You smashed it. Proving once more that travel can and should play a huge role in making a better world possible 🙌

Show us how far you can take The Movement. And never stop Changing Worlds 🌍 💪

11/09/2026

Dancing in the desert 🏜️🕺

Our Closing Party was everything we needed to send off PURE 2026, taking over The Palmeraie and celebrating long into the night 🪩🌵

Out there – on the sand, under the stars – you were a collective Movement. Individuals united. Our PUREists ❤️‍🔥

Now, Create Your Movement elsewhere. We’ll see you next year 🫶

Ending PURE ‘26 in style… ❤️‍🔥✨🦋Our Closing Party was PURE magic! We descended upon The Palmeraie, creating desert spark...
11/09/2026

Ending PURE ‘26 in style… ❤️‍🔥✨🦋

Our Closing Party was PURE magic! We descended upon The Palmeraie, creating desert sparks till the early hours. PUREists, you were in your element 👏 🏜️

Just look at the outfits that our Movement Makers turned up in, as well 😍

We’re so sad it’s over, but every end is a beginning. So where The Movement goes from here is anyone’s guess 🌟

Closing Party highlights video to come soon 🎬

You are The Movement Makers – and we are ready for our final night in Marrakech!! 🕺PURE’s Closing Party kicks tonight of...
10/09/2026

You are The Movement Makers – and we are ready for our final night in Marrakech!! 🕺

PURE’s Closing Party kicks tonight off at 8PM.  Wondering where we’re taking you? 

The secret location is... 

🌴 🙌 THE PALMERAIE 🙌 🌴

It’s an oasis on the edge of the city where you can whip up a desert storm with our dress code: tassels, twirls and floaty fabrics 💃 Just please leave the heels at home 🙏 We’ll need you in flat shoes as we want you moving freely tonight. 

Search your inbox for transfer times throughout the evening. They’re also on the official PURE app! 📲

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